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All Journal SEEIJ (Social Economics and Ecology International Journal) Journal of Data Mining and Information Systems
Nugraha, Dimas Yudistira
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

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Developing Business Intelligence Dashboard for Sales KPI Monitoring in Advertising Agency: A Human-Centered Design Approach Zarqan, Ince Ahmad; Nugraha, Dimas Yudistira; Sitompul, Ganda Tua; Nababan, Adli Abdillah
JDMIS: Journal of Data Mining and Information Systems Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/jdmis.v4i1.6596

Abstract

Digital advertising agencies in South Jakarta face significant challenges in monitoring sales performance due to data fragmentation across multiple platforms such as CRM, spreadsheets, and digital advertising tools. Conventional manual reporting processes lead to data latency, high error rates, and delayed strategic decision-making. This study aims to develop a Business Intelligence (BI) dashboard to monitor Sales Key Performance Indicators (KPIs) in real-time, utilizing a Human-Centered Design (HCD) approach to ensure high usability and adoption. The research methodology follows the ISO 9241-210 standard for HCD, encompassing four iterative phases: understanding the context of use, specifying user requirements, producing design solutions, and evaluating designs. The system was developed using Google Looker Studio with a data warehouse architecture integrating Google BigQuery. Testing was conducted involving 15 internal stakeholders using the System Usability Scale (SUS) and User Experience Questionnaire (UEQ). The results demonstrated a SUS score of 82.5 (Excellent) and positive benchmarks in efficiency and perspicuity metrics. The implementation of the dashboard reduced reporting time by 60% and improved data accessibility for executive decision-making. This study contributes to the literature by demonstrating how HCD principles can bridge the gap between technical BI capabilities and end-user cognitive needs in the creative industry context.
DIGITAL MARKETING STRATEGIES SUPPORTING COMMUNITY ACTION IN PLASTIC BAG REDUCTION: Case of Banjarmasin City Zarqan, Ince Ahmad; Nugraha, Dimas Yudistira; Sihotang, Fernando; Nababan, Adli Abdillah; Irwansyah, Irwansyah
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14496

Abstract

Plastic waste has been and still is a pressing environmental concern in Indonesia, especially with single-use plastic bags that continue to cause river and ocean pollution. The city of Banjarmasin in Indonesia was the first to enact a policy banning single-use plastic bags in contemporary retail outlets. The purpose of this research was to understand how marketing on the Internet could further aid this environmental community project and promote positive changes in behavior. The research used qualitative methods and the case study and netnography approaches. Data were gathered from the local social media campaigns which included in-depth interviews with 40 respondents from different categories namely consumers, minimarket managers, influencers and policymakers, 4 focus group discussions, and interactions. Thematic analysis showed that while digital campaigns raised public awareness and knowledge of the problem, the absence of strong, habitual behavioral change was a huge challenge. The use of religious and cultural framing was effective in strengthening the message, especially when constricted by local micro-influencers with relatable community ties. People were able to use digital nudges installed in e-commerce checkout systems and point of sale systems in minimarkets to engage in easy behaviors like buying reusable bags. However, cost perceptions, habitual reliance on single-use plastics, and the digital divide among older generations were still major barriers. All things considered, the results underscored the need for integration of digital marketing with enforcement of policy as well as public outreach for effective impact. This study found that the policy framework for the environment can be supplemented with digital marketing focused at awareness raising, intention mobilization, and actual behavior change, and its use in community service projects is crucial for enduring sustainability.
Co-Authors Irwansyah Irwansyah Nababan, Adli Abdillah Sihotang, Fernando Sitompul, Ganda Tua Zarqan, Ince Ahmad