Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Lestari, Tri Desi
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Marketing Strategies for Seaweed SMEs in South Sulawesi: An Application of the Technology Acceptance Model (TAM) Tenriyola, Andi Putri; Baharuddin, Nurfaisah; Lestari, Tri Desi; Mas'ud, Anis Anshari
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.14231

Abstract

This research expands the existing body of knowledge on e-commerce adoption among small and medium-sized enterprises (SMEs) by examining seaweed businesses in South Sulawesi, Indonesia, through the lens of the Technology Acceptance Model (TAM). The objective is to identify the factors influencing e-commerce adoption among seaweed SMEs, focusing on perceived ease of use, perceived usefulness, and self-efficacy. The study employs a quantitative approach, utilizing surveys distributed to seaweed business operators. Structural Equation Modeling (SEM) is used for data analysis to validate the relationships between the constructs proposed in the TAM framework. The findings reveal a significant positive relationship between perceived ease of use and e-commerce adoption. Furthermore, perceived usefulness and self-efficacy are identified as key mediators that enhance e-commerce adoption. This study also emphasizes the critical role of user attitude in mediating the relationship between ease of use, usefulness, self-efficacy, and e-commerce adoption. The results underscore the importance of raising awareness and understanding of e-commerce benefits among SMEs. Businesses should focus on providing high-quality, relevant information to boost user confidence and adoption rates. Consequently, this study makes a substantial contribution to the literature on digital management and marketing, offering practical guidance for SMEs to effectively leverage e-commerce.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Di Bank Syariah Indonesia (Bsi) Cabang Silondae 2 Daswan, Lestari; Lestari, Tri Desi; Hartini, Hartini
AL-MUNAZZAM : Jurnal Pemikiran dan Penelitian Manajemen Dakwah Vol 4 No 1 (2024): AL-MUNAZZAM : Jurnal Pemikiran dan Penelitian Manajemen Dakwah
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/munazzam.v4i1.9380

Abstract

This research aims to test and analyze the effect of work motivation and work discipline on employee performance at bank of syariah Indonesia (BSI) in Kendari City, Southeast Sulawesi. This study used a sampling technique, namely a saturated sample totaling 18. The data collection method uses a questionnaire. The data analysis method uses multiple linear regression analysis with the help of the IBM SPSS version 20 statistical application. The results of this research show that 1. Work motivation and work discipline simultaneously have a positive effect on employee performance in BSI. 2. Work motivation partially has a significant positive effect on employee performance in BSI. 3. Work discipline partially has a significant positive effect on employee performance in BSI. The conclusion of this research is that the higher the work motivation, the greater the resulting employee performance, as well as the higher the work discipline, the greater the employee performance will be.
PENGARUH STRATEGI DISKON TERHADAP MINAT BELI MAHASISWA PADA PLATFORM E-COMMERCE Lestari, Tri Desi; Nurhadi N, Muhammad
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.278

Abstract

The rapid growth of e-commerce platforms has intensified competition, prompting businesses to utilize various promotional strategies to attract consumers. Among these strategies, discounts are one of the most effective forms of promotion for boosting purchasing interest, especially among students who are known to be price sensitive. This study aims to analyze the influence of discount strategies on students' purchasing interest in the Management Study Program at STIE Amkop Makassar who made purchases through e-commerce platforms. The research used a quantitative approach by distributing questionnaires to 299 respondents selected from the population of active students in the even semester of 2024/2025, based on the Pangkalan Data Pendidikan Tinggi. Data analysis includes validity and reliability testing, as well as simple linear regression to examine the influence of independent variables on purchase interest. The research findings indicate that discount strategies have a positive and significant impact on students' purchase intention, confirming that the perceived economic benefits and value of discounts play a crucial role in shaping consumer behavior in the digital environment. This research contributes to the digital consumer behavior literature and emphasizes the importance of optimizing discount programs in increasing the engagement and interest of student consumers. Practical implications suggest that e-commerce platforms should strengthen the design of discount programs to be more relevant and appealing. Further research is suggested to include additional variables such as trust, service quality, and digital promotion strategies to produce a more comprehensive analysis.
Co-Authors Andi Putri Tenriyola Anis Anshari Mas'ud Baharuddin, Nurfaisah Daswan, Lestari Hartini Nurhadi N, Muhammad