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Pengenalan dan Pelatihan Digital Marketing Pupuk Organik Cair pada Ibu PKK Dusun Semen Megananda, Rafaella Chandraseta; Ifadah, Muhimmatul; Sunayya, Nabilatus; Harfina, Afni
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Februari 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jabdimas.v6i1.12919

Abstract

Modernisasi menyebabkan seluruh kegiatan manusia mengalami perubahan salah satunya dalam hal pemasaran. Digital marketing merupakan sebuah metode pemasaran baru dengan memanfaatkan dunia digital dalam pemasaran produk. Pemasaran menggunakan digital marketing dinilai lebih efisien dalam mengenalkan dan memasarkan produk khususnya produk pupuk organik cair produksi Ibu PKK Dusun Semen. Tujuan kegiatan ini adalah mengenalkan dan melakukan pelatihan pada Ibu PKK Dusun Semen agar dapat memahami digital marketing dan menggunakan sosial media dalam memasarkan produknya. Berdasarkan kegiatan yang telah dilakukan didapatkan hasil bahwa Ibu PKK Dusun Semen sudah paham mengenai digital marketing dan mulai belajar dalam penggunaan sosial media instagram untuk memasarkan produk pupuk organik cair.
Sosialisasi Perbaikan Label Kemasan Pangan Pada Home Industri di Kelurahan Wonotingal, Kota Semarang Megananda, Rafaella Chandraseta
Proceeding Biology Education Conference: Biology, Science, Enviromental, and Learning Vol 19, No 1 (2022): Proceeding Biology Education Conference
Publisher : Universitas Sebelas Maret

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Abstract

The needs of human life are always increasing from time to time. The increase in the needs of human life but not matched by an increase in income can lead to inequality. Various efforts of the community in meeting their needs are carried out by establishing a home industry. The home industry that is growing in the community is engaged in the food sector. The increase in the number of home industries that are not matched by increasing public knowledge in product management causes the home industry to not develop properly. The problem that is still faced by home industry players is the use of food packaging labels that are not under BPOM standards. There are 9 standards set by BPOM regarding provisions for food packaging labels including product name, list of ingredients used, the weight of the product, name and address of the parties producing or importing, halal logo for the required product, date and production code, expiration date, distribution number permit, and the origin of certain foodstuffs. The aim of this activities to improve of food packaging labels for home industry. Activities carried out include socialization, and evaluation activities. Through the results of the questionnaire given after the socialization activity, it showed an increase in participants' interest and knowledge about the topic being presented (100%), socialization participants played an active role during the socialization activity (80%), and participants had the motivation to develop the knowledge that had been given (100%). Based on the results of the evaluation, shows that the entire series of empowerment activities went well because there was a change in the behavior pattern of the home industry owner. The growth in the number of home industries, which is balanced with the improvement in the quality of home industries, is expected to improve the community's economy