Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Iso
Sapta Sari
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Iso

 1 
Surfing Tourism Marketing Communication Through the "Bengkulu Surf Instagram" Account As a Promotional Media Rahman Dwivan; Vethy Octaviani; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1226

Abstract

This study aims to determine the role of the Bengkulu Surf Instagram account as a promotional medium in increasing surfing tourism at Tapak Paderi Bengkulu City. The purpose of this study was to find out Marketing Communication for Surfing Tourism Through Bengkulu Surf Instagram Accounts as a promotional medium (Studies on Surfing Tourism IG Accounts in Tapak Paderi Bengkulu City). The type of research used in this research is a research study with a qualitative descriptive approach. Based on the results of the study, it can be concluded that the Bengkulu Surf account has used promotions through Instagram social media by utilizing Instagram features related to promotions (poromotion mix) in the form of addeveritising (advertising), public relations (public relations), sales promotion (sales) and personal selling (personal selling) maximize the promotion. Having features on Instagram adds to the advantage of promoting the @bengkulusurf account because it's easier and more efficient. This proves that Instagram is an online social media that is very appropriate in carrying out promotional activities.
Attitude of Media Tribunbengkulu.Com in Reporting on Fuel Price Policy Losiana Losiana; Sapta Sari; Yanto Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1255

Abstract

The increase in subsidized fuel prices is one of the problems that is of concern to all levels of society, especially for those who use subsidized fuel oil as their main fuel. This of course attracted the attention of the media team to make this issue a topic of news. The news presented can be seen from different perspectives in each media. This research was conducted to find out how the attitude of the TribunBengkulu.com media in reporting the fuel price policy was analyzed through its reports. The analysis used is Robert N.Etman's Framing Analysis which consists of four elements, namely Define Problems, Diagnose Cause (estimate the causes of problems), Make Moral Judgments (make moral decisions), and Treatment Recommendations (Emphasize resolution). The results of the study show that most of the reporting from TribunBengkulu.com is dominated by news that is more supportive of the government. It is very rare for TribunBengkulu.com to publish information that is inconsistent with government information, such as information about people's rejection of the fuel subsidy increase policy. On the other hand, TribunBengkulu.com is playing it safe by reporting plans to increase subsidized fuel prices.
Co-Authors Antonio Imanda Ayu Kumala Sari Bayu Risdiyanto Hastika Indriyana Losiana Losiana Rahman Dwivan Vethy Octaviani Yanto Yanto