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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Penjaminan Mutu Aqwal: Journal of Quran and Hadies Studies
Lia Afiani
Jurusan Ilmu Administrasi Bisnis
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MULTILEVEL MARKETING (Studi Pada PT. Sinar Nusa Indonesia Di Kota Semarang) Afiani, Lia; Lubis, Nawazirul; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.826 KB)

Abstract

PT. Sinar Nusa Indonesia (SNI) is an Indonesian company using multilevel marketing techniques, that sells a variety of products, primarily in the health and home care market. A company using marketing mix strategy (product, price, place and promotion) to increase purchasing decision, but can’t reached the sales target. The purpose of this study was to determine the effect of marketing mix to purchase decision of PT. SNI product. This type of research used to be an explanation (explanatory research). The research is determined by using a purposive random sampling with sample 100 respondents. Analysis technique using linier regression analysis. From analysis can be concluded as follows : a) There is a positive and significant influence of the product to the purchasing decision, b) There is a positive and significant influence of the price to the purchasing decision, c) There is a positive and significant influence of the place to the purchasing decision, d) There is a positive and significant influence of the promotion to the purchasing decision, e) There is a significant influence of the marketing mix to the purchasing decision. Simultaneously, marketing mix influence purchasing decision with contribution 49,1 %.The conclution of this research is marketing mix influence purchase decision MLM product of PT. SNI. Suggestion posed for this research is necessary to the product’s quality and variation by making innovation of new product in order not to bore customer. A company might increase efficiency to reach a better price of the product. Make any creative promotion by adding reward is also needed to increase customer purchase decision.
Hermeneutika al-Quran Nasr Hamid Abu Zayd Afiani, Lia
Aqwal: Journal of Qur'an and Hadis Studies Vol 2 No 1 (2021)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

Some communities in civilization, especially Muslims, the Qur'an is considered a complete and perfect holy book. The Qur'an is a 'text' that transcends and transcends other 'texts' in history. The concept of text in Nasr Hamid Abu Zayd's study project on the Qur'an is quite significant in bringing him to unravel some aspects that have not been touched by other Qur'anic reviewers. For Nasr, studying the Qur'an as a text will lead to a scientific or objective interpretation. One of the hypotheses that says that the Qur'an is a cultural product (muntij al-tsaqăfi) is actually because the text of the Qur'an on the one hand appears as a dialectical process with Arab culture, and on the other hand creates a culture based on existing realities. By adopting the theory of meaning and significance of texts from ED, Hirsch, Nasr divides the categorization of three levels of meaning, namely the meaning that refers to historical facts that cannot be interpreted metaphorically, meaning that can be interpreted metaphorically, and the meaning of "significance" that can be revealed from the context. socio-cultural environment in which the text is located. Nasr also offers five meaning contexts that are closely related to the production of text meaning, including: socio-cultural context, external context (discourse), internal context (discourse content), linguistic context (narrative), and reading context (interpretation). From one of these contexts (namely the linguistic context) Nasr gave rise to new things in the world of text interpretation, namely al-maskut 'anhu (hidden meaning) behind the text.
PENGARUH AKREDITASI DAN REPUTASI TERHADAP MINAT CALON MAHASISWA (STUDI PADA PTKIN SE-INDONESIA) Nalim, Nalim; Afiani, Lia; Zahro, Fatimatuz; Safitriani, Eka
Jurnal Penjaminan Mutu Vol 11 No 01 (2025)
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/jpm.v11i01.4038

Abstract

This study aims to analyze the effect of higher education accreditation ratings and the influence of university reputation on the number of applicants/enthusiasts. This research is a quantitative research with data collection techniques in the form of observation and documentation. The population in this study were 57 PTKINs spread throughout Indonesia. The sampling technique in this study used saturated sampling, where all members of the population were sampled. The data analysis technique used is multiple regression analysis using SPSS software. The results of the study show that there is a significant effect of higher education accreditation ranking on the number of applicants, while the reputation of the tertiary institution has no effect on the number of applicants. However, simultaneously the variables of higher education accreditation rating and university reputation have a significant effect on the interest of prospective students.
Co-Authors Andi Wijayanto Fatimatuz Zahro Nalim Nalim Nawazirul Lubis Safitriani, Eka