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Nawazirul Lubis
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MULTILEVEL MARKETING (Studi Pada PT. Sinar Nusa Indonesia Di Kota Semarang) Afiani, Lia; Lubis, Nawazirul; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT. Sinar Nusa Indonesia (SNI) is an Indonesian company using multilevel marketing techniques, that sells a variety of products, primarily in the health and home care market. A company using marketing mix strategy (product, price, place and promotion) to increase purchasing decision, but can’t reached the sales target. The purpose of this study was to determine the effect of marketing mix to purchase decision of PT. SNI product. This type of research used to be an explanation (explanatory research). The research is determined by using a purposive random sampling with sample 100 respondents. Analysis technique using linier regression analysis. From analysis can be concluded as follows : a) There is a positive and significant influence of the product to the purchasing decision, b) There is a positive and significant influence of the price to the purchasing decision, c) There is a positive and significant influence of the place to the purchasing decision, d) There is a positive and significant influence of the promotion to the purchasing decision, e) There is a significant influence of the marketing mix to the purchasing decision. Simultaneously, marketing mix influence purchasing decision with contribution 49,1 %.The conclution of this research is marketing mix influence purchase decision MLM product of PT. SNI. Suggestion posed for this research is necessary to the product’s quality and variation by making innovation of new product in order not to bore customer. A company might increase efficiency to reach a better price of the product. Make any creative promotion by adding reward is also needed to increase customer purchase decision.
PENGARUH FITUR (FEATURES) DAN TARIF (FARE) TERHADAP LOYALITAS PELANGGAN KARTU INDOSAT PADA MAHASISWA ADMINISTRASI BISNIS ANGKATAN 2009 REGULER 1 DAN REGULER 2 FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO Jatmiko, Ibnu; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Consumers loyalty affected by many factors, between features and fare. Based on problem in this research is decline of Indosat costumers amount at 2009 as much as 3,4 million costumers and Indosat’s strongest competiters not experiencing this. This research purpose to find out whether have influences between features and fare on consumers loyalty.This research used explanatory research type. Take 77 respondents as sample by saturated sample. Collecting data used questionnaire. Hypotheses tested by correlation coefficient, determination coefficient, t test, and F test.Result this research show that features have positive influence and significant on consumers loyalty. Fare have positive influence and significant on consumers loyalty. Features and fare simultaneous have positive influences and significant on consumers loyalty.For headmaster of Indosat proposed to develop features on Indosat’s provider and establish affordable fare to keep consumers loyalty. Developing of features and establishing affordable fare be able to compete with the other provider. For next research need to research about factors be sides features and fare influences on consumers loyalty.
Analisis Kepuasan Pelanggan Atas Kualitas Pelayanan Blackberry Internet Service Provider Telkomsel (Studi Kasus Pada 100 Pengguna Blackberry Internet Service Provider Telkomsel di Kota Semarang) Citra, Maria; Lubis, Nawazirul; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Telkomsel is one of the service providers who provide the Blackberry Internet Service. Thisprovider has the largest market share in Indonesia. However, the problem that arises is still the presenceof some customer complaints who use the service pack. The purpose of this study is to determine howmuch the customer satisfaction value toward quality of services in addition to Blackberry InternetService. This study was conducted to 100 Blackberry Internet Service users in the Semarang city. Using aquota sampling technique. The results showed overall satisfaction score is 3.63 it can be concluded thatthe Blackberry Internet Service users in the Semarang city is quite satisfied with the performanceobtained, however, Telkomsel still need to fix the attributes performance score because is still low, theattributes contained the Cartesius chart quadrant A.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KRYAWAN PT. TELKOM INDONESIA WILAYAH SEMARANG Isfandi, Dimas Nur; Lubis, Nawazirul; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development today’s business world requires organizations to constanly open to the changing business environment by taking into account the quality of human resources to improve employee performance. Factors can be used to improve the performance of the employee one of them is good leadership and the ideal and condusive work environment. PT. Telkom Indonesia is currenly undergoing a transformation that changes the organization’s leadership structure into decentralization and doing development, both infrastructure and human development. However, the change is not in accordance with the company’s expectation because there are employees with low performance.The purpose of this research was to determine the effect of leadership and work environment on the performance employees of PT. Telkom Indonesia Semarang. This type of research is explanatory research, with data collection through interviews and observation. The sampling technique used purposive sampling with a sample of 74 respondents employees of PT. Telkom Indonesia Semarang. Testing techniques to determine the accuracy and reliability of the item questionnaire as a research  instrument using validity and reliability test. Analysis technique using cross tabulation, correlation coefficient, simple and multiple regression analysis, coefficient of determination, and a significance test ( t test and F test).             Results and discussion of this research show that in partial leadership has a positive impact on employee performance supported by contributions from the coefficient of determination 6,4%. While the work environment has a greater positive impact on employee performance supported by contributions from the coefficient of determination  16%.            Based on the result of the research it is suggested, the leadership to set a good example in the work, routine maintenance and equipment room should also be made to support employees in their work, as well as the necessary training leadership with experiental learning (seminars, study the competition games, contemplation) to develop creativity.
PENGARUH PERIKLANAN, HUBUNGAN MASYARAKAT, DAN WORD OF MOUTH TERHADAP EKUITAS MEREK SEPEDA MOTOR MATIC HONDA VARIO (Studi Kasus pada Mahasiswa S1 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) Susilowati, Dwi; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated by the decreasing of top brand award percentage of Honda Vario in matic motorcycle category from 2011-2013. It indicates that brand equity of Honda vario is decreasing. The objective of this research is to examine the effect of advertising, public relations, and word of mouth to brand equity of Honda Vario. The type of this research is explanatory research. Interviews were employed as data collecting methods by using questionnaire as research instrument. 66 respondents were chosen as sample by purposive sampling technique. Linear regression analysis and significance test were used to test the hypotheses using SPSS 15.0. The result of this study showed that all the independent variables, advertising (X1), public relations (X2), and word of mouth (X3), simultaneously or partially give positive effect to the dependent variabel of brand equity (Y). Based on these result, research suggested to Honda’s management to increase frequency of advertisements especially in print media, and to improve cooperation with mass media to generate publicity about Honda Vario.
PENGARUH JARINGAN USAHA, INOVASI PRODUK DAN PERSAINGAN USAHA TERHADAP PERKEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (Studi pada IKM Makanan di Kecamatan Kuningan Kabupaten Kuningan Jawa Barat) Lestari, Citra; Lubis, Nawazirul; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development of a business unit can be affected by a variety of factors, both internal and external company factors. The purpose of this research is to know the influence of the business network, product innovation and competition against the development of micro, small and medium enterprises. The research type is explanatory research. The population was 562 units from small and medium food industries in Kuningan District with 85 sample taken using disproportionate stratified random sampling and simple random sampling. Data collection using the questionnaire. Data analysis using linear regression analysis. The results showed that the business network, product innovation and competition are jointly undertaking a positive and significant effect against involving the development of micro, small and medium enterprises. Researchers suggest that IKM constantly enhance cooperation with various parties to build wider business network, improve product innovation and improve competitiveness so that IKM can continue to thrive in the midst of the current competition.
PENGARUH BUDAYA KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN KARYAWAN SEBAGAI VARIABEL ANTARA (STUDI KASUS PADA KARYAWAN BAGIAN PRODUKSI CETAK SURAT KABAR PT. MASSCOM GRAPHY SEMARANG) Mahanani, Indah Woro; Lubis, Nawazirul; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Along with the competition among similar companies and so diverse with rapid changes in the roduct and services are issued by the company is obviously very demanding empployee to achieve a good work result in quality and quantity Employee performance is a determining factor for the achievement of corporate goals. Therefore in this research raise work culture, job satisfaction and employee commitment, which pointed out as an important affecting employee performance.The objective of this research is to examine the influence of work culture  and job satisfaction on employee performance  with employee commitment as intervening variable. The type of this research is explanatory research, with technique of collecting data is interviews which using questionnaire as instrument. The sample in this research were 40 respondents with technique of sampling is census sampling. Using a Likert Scale as the measurment scale. Data analysis in this research used qualitative and quantitative analysis techniques. Quantitative analysis used statistic test there are correlation coefficient test, simple and multiple regeression analysis, the coefficient of determination, a significant test (t and F) and path analysis using SPSS for windows version 16.0. Validity test and reliability test are used to test instrumen of collecting data. Qualitative analysis used to tabel analysis, respondent perception and companies representation.The result of this research approved that work culture (X1) has positive influenced to the employee commitment (Y1) as 51,9%. Job satisfaction (X2) has positive influenced to the employee commitment (Y1) as 49,9%. Employee commitment (Y1) has positive influenced to the employee performance (Y2) as 63%. Work culture (X1) has positive influenced to the employee performance (Y2) as 73%. Job satisfaction (X2) has positive influenced to the employee performance (Y2) as 43,8%. Work culture (X1) and job satisfaction (X2) have positive influenced to the employee commitment (Y1) as 61,7%. Work culture (X1), job satisfaction (X2) and employee commitment (Y1) have positive influenced to the employee performance (Y2) as 79,7%. According to the result of path analysis, the influenced of work culture (X1) to the employee performance (Y2) will be greater if through employee commitment (Y1) as 80,5% and the influenced of job satisfaction (X2) to the employee performance (Y2) will be greater too if through employee commitment (Y1) as 76,4%.Based on the research results, the researchers suggest that the company giving training (in house training) which purpose to upgrade employee’s soft skills like ability to have socialiszation and good team work with partner, courage to making a decision. As a reward to employee can form of except monthly incentive and money which give in every years like reward as like electronic goods. It’s will increase employee’s commitment and performance that employee reach.
ANALISIS TINGKAT KEPUASAN PENUMPANG ATAS KUALITAS PELAYANAN SHUTTLE & TRAVEL PT.CIPAGANTI CITRA GRAHA OTOJASA SEMARANG Kalista, Cikita Amalia; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development of business transportation is increasing rapidly. It means the company to compete in providing the best service to achieve the satisfaction of passangers. The research was carried out at PT. Cipaganti Citra Graha Otojasa Semarang with object Shuttle & Travel. From the data of visitors Cipaganti been no complaints of visitors related to vehicles, facilities, and services. This study aims to determine the level of passenger satisfaction for the quality of service Shuttle & Travel Cipaganti, consisting of attributes reliability, responsiveness, assurance, empathy, and tangibles. Type the study is a descriptive analytic. The data used in this study is primary data obtained using data collection instruments such as questionnaires and guiding Question. The population in this study were all passengers Shuttle & Travel Semarang, the sample of 100 respondents who used the technique purposive sampling. Analysis of the data used in this study is the Importance and Performance Analysis (Analysis of Importance and Performance / Satisfaction). Based on the Importance and Performance Analysis, it could be concluded that the average total for the dimensions of service quality are included in the category compatible. This shows performance service of Cipaganti that have been in compatible with the expectation of passengers. Advice can be given to the company is to improve service performance Cipaganti deemed important by visitors but still received less attention than the company as a driver order, speed of service, ease of contacting officers, and officers in communication skills.
ANALISIS TINGKAT KEPUASAN PENGUNJUNG ATAS KUALITAS PELAYANAN MINIMARKET BARU BUMIAYU Aprilia, Nur Wulan; Lubis, Nawazirul; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Developments and competition in the retail business or minimarket increasingly sharp. Each minimarket promising satisfaction. Since the creation of satisfaction will benefit the company. Based on this formulation of the problem in research is still the detection of these complaints as an indication of dissatisfaction with the performance of services visitors BARU minimarket Bumiayu. This study aims to determine the level of compatibility between visitors' expectations and the performance of the services provided and to determine the level of visitor satisfaction BARU minimarket Bumiayu the quality of services provided by the BARU minimarket Bumiayu. This type of research is descriptive by using primary data. The data was collected using data collection instruments such as guiding question for obtaining data from the company, while to obtain data from 100 respondents using a questionnaire. The sampling technique used is incidental sampling. Furthermore, the data obtained in the field is processed in the form of tabulations that are then analyzed. Data analysis method used is descriptive qualitative. From the calculation of the level of visitor satisfaction, the performance of the minimarket at 3.68 to 4.62 deduced visitors' expectations in general, visitors were satisfied with the performance of services in the BARU minimarket Bumiayu. From the calculation, it can be concluded the level of compatibility between the expectations of visitors and overall implementation performance minimarket at 79.91% can be categorized according to the expected visitors. Although the dimensions of direct evidence such as the condition of air conditioning was considered quite appropriate 64.86%, condition of toilets 57.05% considered less appropriate and assessed the condition of the parking lot does not conform 42.56%. The suggestions can be given in this study include the company can use the types of lights that are brighter that the products look more obvious, improve the toilets and provide clues and symbols toilet, increasing the number of air conditioning to keep the room cooler, maximizing the suggestion box because the company suggestion box can find weaknesses so that they can take appropriate action for the development of the minimarket.
THE INVENTORY OF CAUSAL FACTORS CESSATION MEMBER OF “AKU” CARD ON ALFAMART HASANUDIN SEMARANG Hidayah, Arofani; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Network minimarket like Alfamart which engaged in franchising race to realizing an benefit minimarket. One strategy that has been done Alfamart procurement card is a AKU card of membership. AKU card intended as a form of marketing activity that seeks to spread information, affect / remind the target market of the company and its products to be willing to accept, purchase and loyalty to the products offered by Alfamart. Based on this formulation of the problem in this research is still visible deterioration member holder I significantly. This study aims to determine the factors that influence a customer's decision to quit as a member of the Mini Alfamart I Hasanudin Semarang and to determine which factors are more dominant in influencing the customer's decision to quit as a member of the Mini Alfamart I Hasanudin Semarang. This type of research is descriptive research by using primary data and secondary data. The data was collected using data collection instruments such as guiding question for obtaining data from the company, while to obtain data from 57 respondents using a questionnaire. The sampling technique used was purposive sampling. Furthermore, the data obtained from the field processed in tabular form to facilitate the processing and subsequent analysis. Data analysis method used is descriptive analytic. From these results it can be concluded that of the seven factors that cause the holder ceases to be a member  because first accidentally moved as many as 14 people or 24.56%, both as a competitor interest as many as 13 people or 22.81%, the third since the issue of service as many as 12 people or 21.05%, fourth due to customer dissatisfaction by 7 people or 12.28%, the fifth since the price as much as 6 people or 10.53%, the sixth since the quality of the product as much as 3 or 5.26% and the seventh since location as much as 2 or 3.51%. 7 Among the most dominant factor to cause the respondent ceased to be a member of AKU Alfamart Hasanudin Semarang is inadvertently changed factor as many as 14 people or 24.56%. Advice that can be given in this study is the company should continue to pay attention to the exterior display that influence consumers to buy. As the installation of banners discount / promo should be placed strategically so that more consumers can see them. Attempting to add back the diversity of products / goods are sold so that consumers easily get the products / items that they want. Rotating merchandise, product layout, and not to just focus on stagnan product or item. Providing training to the cashier about how intensive calculation engine operation, so as not to hinder the process of the transaction and cause queues.
Co-Authors Andi Wijayanto Arofani Hidayah Cikita Amalia Kalista Citra Lestari Dharma Arif Rahman, Dharma Arif Dimas Nur Isfandi Dita Laila Ashiva, Dita Laila Dwi Susilowati Hari Susanta Nugraha Ibnu Jatmiko Indah Woro Mahanani Lia Afiani Maria Citra Ngatno Ngatno Nur Amalia Zulfa Nur Wulan Aprilia Reni Shinta Dewi Sari Listyorini Sendhang Nurseto Sri Suryoko Sulistiowati Sulistiowati Widayanto Widayanto Widiartanto Widiartanto