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All Journal Golden Ratio of Marketing and Applied Psychology of Business
Inzani SL, J. Fuji
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Economics, Econometrics & Finance

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The Impact of Promotional Strategies and Community Perceptions on Loan Uptake Lestari, Ayu; Halim, Agus; Inzani SL, J. Fuji
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.681

Abstract

This study aims to determine the effect of promotional variables and community perceptions on the decision to use loans at Karya Mandiri Cooperative, Central Mamuju Regency. The research method used is to use quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who made loans at Karya Mandiri Cooperative, Central Mamuju Regency, the sample used was accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t test, and f test. The results in this study indicate that promotion and community perceptions have a positive and significant effect partially on the decision to use loans at Koperasi Karya Mandiri, Central Mamuju Regency. Promotion and community perception simultaneously have a significant effect on the decision to use loans at Karya Mandiri Cooperative, Central Mamuju Regency.
Co-Authors Agus Halim, Agus AYU LESTARI