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., Mutiah
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH MELIHAT KONTEN FOOD VLOGGER INSTAGRAM @KOKODIETT TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS Safira, Alifa Salma; ., Mutiah
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63919

Abstract

This study aims to analyze the influence of viewing Instagram content from food vlogger @kokodiett on the purchasing decisions of followers. Using the AIDDA (Attention, Interest, Desire, Decision, Action) theory as an analytical framework, this research explores how the visual and narrative content presented by the food vlogger can affect followers' purchase intentions and actions. Data were collected through an online survey involving 100 respondents. This is a quantitative study utilizing both primary and secondary data collected through observation, questionnaires, and documentation. The results of the regression analysis indicate that the food vlogger's content has a significant influence on purchasing decisions, with a regression coefficient of 38.6%, suggesting that while this content influences purchasing decisions, other factors also play a role. This study is expected to be used to enhance marketing content factors to better satisfy customers and encourage purchases, as well as to serve as a reference for further research. Keyword: Instagram Content, Food Vlogger, Purchase Decision
ANALISIS ISI PESAN EDUKASI SERIAL ANIMASI “RIKO THE SERIES” SEBAGAI NILAI KARAKTER PEDULI SOSIAL ANAK USIA DINI Zahro, Ida; ., Mutiah
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64165

Abstract

Technological advances are currently developing very rapidly, especially in the fields of communication and information. Many people still don't realize that there are many social media that provide educational content for teaching materials. YouTube is one of the social media that has become a learning tool, one of which is the YouTube channel Riko The Series. In the animated series Riko The Series there are also several educational messages contained in it, one of which is the Character Value of Social Care. The research method used is a type of discourse analysis research developed by Teun A. Van Dijk, with a qualitative descriptive approach. Researchers will examine the content of educational messages in the animated series Riko The Series which contain social caring character values ​​using Teun A. Van Dijk's discourse analysis model, namely in Episodes 1, 2, 3, 8, and 15. The results of the research and discussion can be drawn conclusions Overall, in Episodes 1, 2, 3, 8, 15 there are social care character values ​​consisting of: a). Help, b). Apologize to each other, c). Caring for Others, d). Remind each other, e). Forgive. Through Teun A. Van Dijk's discourse strategy model, the author finds that the information in each sentence contained in the dialogue of the animated series "Riko The Series" is related to the information in other sentences, and has elements of coherence in it, so that a discourse structure is formed in the form of form and meaning. The characterization also seems to have a strong character. Teun A. Van Dijk's discourse analysis also captured information that the animation "Riko The Series" is one of the animations that has a socially caring character in accordance with the development of social attitudes in early childhood.
EFEKTIVITAS MEDIA KARTU KATA BERGAMBAR DALAM MENINGKATKAN KEMAMPUAN MEMBACA PERMULAAN PADA ANAK KELOMPOK A DI TK INTEGRAL YAA BUNAYYA SURAKARTA ., Mutiah; Apsari, Fitri; Rachmawati, Anniez
JURNAL TALENTA PSIKOLOGI Vol. 5 No. 1 (2016): Jurnal Talenta Psikologi, Vol. V No. 1 Februari 2016
Publisher : Universitas Sahid Surakarta

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Abstract

Media pembelajaran pada prinsipnya membantu guru dalam proses pembelajaran dikelas. Sehingga materi dapat difahami oleh siswa. Penggunaan kartu kata pernah diberikan dalam pembelajaran membaca oleh guru sentra di TK Integral Yaa Bunayya, namun belum diketahui tingkat keberhasilannya. Melalui penelitian ini diharapkan dapat mengetahui efektivitas penggunaan media kartu kata sebagai media dalam pembelajaran membaca di kelompok A TK Integral Yaa Bunayya Surakarta yang dijadikan salah satu media dalam meningkatkan kemampuan membaca anak. Penelitian ini menggunakan penelitian eksperimen terdiri dari 2 kelompok : yaitu kelompok eksperimen yang diberikan perlakuan belajar membaca dengan media kartu kata bergambar, dan kelompok kontrol tidak dikenakan perlakuan. Subjek penelitian eksperimen anak kelompok A tahun pelajaran 2014/2015 yang berjumlah 23 siswa. Media kartu kata bergambar yang dibuat mengacu pada Permen DIKNAS nomor 58 tahun 2009 pada lingkup perkembangan bahasa dan keaksaraan. Hasil penelitian eksperimen didapatkan dari nilai pre testdan post tes terhadap 2 kelompok eksperimen dengan menggunakan analisis statistik parametri uji-t dengan nilai signifikansi 5%. Berdasarkan analisis data penelitian diperoleh uji normalitas kedua kelompok dengan nilai signifikansi 0,251 untuk pre test dan 0,357 data post tes, dengan 0,251>0,05 dan 0,357>0,05, maka dikatakan kedua kelompok berdistribusi normal maka tidak ada perbedaan kemampuan membaca antara kedua kelompok tersebut. Dari hasil uji-t diperoleh nilai 0,384>0,05, maka Ho diterima, artinya kemampuan membaca tidak berbeda secara signifikan. Hasil post test kedua kelompok menunjukkan nilai signifikansi 0,000<0,05, maka Ho diterima. Kesimpulannya kemampuan membaca permulaan pada siswa yang menggunakan media kartu kata lebih baik dari pada siswa yang tidak mendapatkan pembelajaran mebaca dengan kartu kata.
STRATEGI HUMAS DIGITAL BADAN NARKOTIKA NASIONAL PROVINSI JAWA TIMUR DALAM MEMBUAT KONTEN PENCEGAHAN PENYALAHGUNAAN NARKOBA (Studi Media Sosial Instagram @infobnnp_jatim dan Website jatim.bnn.go.id) Cahyani, Rinda Meilda; ., Mutiah
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.63021

Abstract

The research focuses on Digital Public Relations of the National Narcotics Agency of East Java Province in using public relations strategies related to the delivery of information or messages to the public in the creation of a drug abuse prevention content on the social media account Instagram and the official website owned. This research was carried out to find out what I was doing by the Public Relations of the National Narcotics Agency of East Java Province in adapting the content of information or messages of prevention of drug abuse to the public. The research uses a qualitative approach to the case study methodology through in-depth interviews as the primary method of data collection. The theory used in this study is the theory of public relations strategies. The results of this study show that the Public Relations National Narcotics Agency of Eastern Java Providence uses public relations strategy in the creation of drug abuse prevention content as a medium of information or message to the public.
Co-Authors ., Syafrudin Cahyani, Rinda Meilda Fitri Apsari MS., Dr. Herawati Rachmawati, Anniez Safira, Alifa Salma Zahro, Ida