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All Journal Journal of Business Management Education (JBME) Journal of Research and Technology
Priyana, Efraim Bavo
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Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering

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Strategy for Development of Halal Tourism Products and Activities in Indonesia Wiradharma, Gunawan; Nugroho, Dhimas Setyo; Priyana, Efraim Bavo; Arisanty, Melisa; Batti, Steviani
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.69297

Abstract

As a country with the largest Muslim population globally, Indonesia is one of the world's most important halal tourism markets. Domestic tourism actors must realize this because developing sustainable halal tourism can significantly increase all actors engaged in it. Therefore, this study aims to describe product development strategies and the implementation of halal tourism activities in Indonesia so that Indonesia can become the world's leading halal tourism destination. This study uses a descriptive method to depict the object under study. The study results indicate that Indonesia is a potential and significant tourism market, so a product development strategy and activities for halal tourist attractions are needed so Muslim tourists can better know Indonesia. The strategy has emphasized the development of halal tourism marketing and promotion strategies. Marketing strategy can be done by determining the identity of tourist attractions, identifying the target market, in this case, Muslim tourists, setting prices, and making the differentiation. Meanwhile, the promotion strategy for halal tourism can be done through direct and indirect marketing.
IDENTIFICATION OF FACILITIES AND INFRASTRUCTURE TO SUPPORT THE TOURISM POTENTIAL OF TANA TIDUNG REGENCY prihartanto, eko; Priyana, Efraim Bavo
Journal of Research and Technology Vol. 9 No. 1 (2023): JRT Volume 9 No 1 Juni 2023
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v9i1.675

Abstract

Tana Tidung Regency is a Regency that has potential in tourism in North Kalimantan Province. The attractions in Tana Tidung Regency are Mount Rian attractions, pine forest attractions, mangrove forest attractions, and Mahesya waterpark attractions. The purpose of this study is to analyze in order to find the object of the need for tourism facilities and infrastructure located in Tana Tidung Regency. The method used in terms of data collection is in the form of observation by the research team as respondents. The primary data in this study were interviews and questionnaires given to (PUPR Service, Tourism Office, Transportation Service, Bappeda Service, Tourist Object Visitors and the people of Tana Tidung Regency), while secondary data was sourced from journals and articles that could be clarified. The variable measurement instrument uses validity and reliability tests. The results of this study are correspondent responses based on supporting aspects of tourism supporting facilities and infrastructure in Tana Tidung Regency 1). Environmental aspects (attractive, 78.57%), 2). Cultural aspects (quite supportive, 65.60%). 3). Man-made Aspect (supporting, 68.44%), 4). Aspect of Tourism Facilities/Infrastructure (good, 70.59%), 5). Tourism Infrastructure Aspect (supporting, 72.60%).
Co-Authors Batti, Steviani Eko Prihartanto, Eko Melisa Arisanty Nugroho, Dhimas Setyo Wiradharma, Gunawan