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Said Abadi
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Tingkat Pengetahuan Remaja Di Kelurahan Mangunsuman Kecamatan Siman Kabupaten Ponorogo Terhadap Perbankan Syariah Indriana Muchtarotul Azizah; Said Abadi
Falahiya: Journal of Islamic Banking and Finance Vol. 1 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v1i1.655

Abstract

Knowledge is all the results of activities on a certain object and makes a broader view that can change the attitude of individuals and groups. The influencing factors are experience, information, socio-culture, environment, education and age. Mangunsuman Village is a strategic area close to the Islamic University and Sharia Bank ATM Facilities. However, from initial observations in the field, Mangunsuman teenagers do not really understand Islamic banking. So that further research is needed. The purpose of this study was to determine the level of knowledge of adolescents about Islamic Banking in Mangunsuman Village and the factors that influence adolescent knowledge of Islamic Banking in Mangunsuman Village. The method used is qualitative with a case study approach. Collecting data using a questionnaire to 62 respondents, interviews with 7 informants and observations. The data collection technique in this study used a non-probability sampling technique with the type of snowball sampling. The results of this study indicate that the knowledge level of Mangunsuman teenagers in Islamic banking is quite good but still in the low category. However, it is still low because they do not understand the operational system of Islamic banks, the difference between Islamic banks and commercial banks, the supervisory board and interest in using Islamic bank products is still low. The lack of information and interaction between Islamic banks and teenagers causes a lack of confidence and trust in using Islamic bank products. Factors that influence knowledge of Islamic banking in Mangunsuman adolescents include education, information/mass media, socio-economic culture, environment, experience, and age. Pengetahuan adalah semua hasil kegiatan pada suatu objek tertentu dan menjadikan pandangan yang lebih luas yang dapat mengubah sikap individu dan kelompok. Faktor yang mempengaruhi adalah pengalaman, informasi, sosial budaya, lingkungan, pendidikan dan usia. Desa Mangunsuman merupakan kawasan strategis dekat dengan Universitas Islam dan Fasilitas ATM Bank Syariah. Namun dari pengamatan awal di lapangan, remaja Mangunsuman belum begitu memahami perbankan syariah. Sehingga diperlukan penelitian lebih lanjut. Tujuan penelitian ini adalah untuk mengetahui tingkat pengetahuan remaja tentang Perbankan Syariah di Desa Mangunsuman dan faktor-faktor yang mempengaruhi pengetahuan remaja tentang Perbankan Syariah di Desa Mangunsuman. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Pengumpulan data menggunakan kuesioner kepada 62 responden, wawancara dengan 7 informan dan observasi. Teknik pengumpulan data dalam penelitian ini menggunakan teknik non-probability sampling dengan tipe snowball sampling. Hasil penelitian ini menunjukkan bahwa tingkat pengetahuan remaja Mangunsuman dalam perbankan syariah cukup baik namun masih dalam kategori rendah. Namun masih rendah karena belum memahami sistem operasional bank syariah, perbedaan antara bank syariah dan bank umum, dewan pengawas dan minat menggunakan produk bank syariah masih rendah. Minimnya informasi dan interaksi antara bank syariah dengan remaja menyebabkan kurangnya keyakinan dan kepercayaan dalam menggunakan produk bank syariah. Faktor-faktor yang mempengaruhi pengetahuan perbankan syariah pada remaja Mangunsuman antara lain pendidikan, informasi/media massa, sosial ekonomi budaya, lingkungan, pengalaman, dan usia.
Efektivitas Publisitas Produk Bank Syariah (Studi pada Bank Syariah Indonesia Kantor Cabang Ponorogo) Muzakir; Said Abadi
Falahiya: Journal of Islamic Banking and Finance Vol. 1 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v1i1.667

Abstract

A company or bank certainly has a vision and mission in marketing its products or services, this research is motivated by customers regarding the lack of information from Islamic banking, this is what the researchers encountered when conducting interviews with customers of Indonesian Islamic banks at the Ponorogo branch office and also motivated by several of the same journals in discussing public understanding and knowledge about Islamic banking. This study aims to determine the form of product publicity promotion strategy and to determine the effectiveness of the product publicity promotion strategy carried out by the Indonesian Islamic Banking Ponorogo Branch. This study uses the theory of publicity promotion, and the theory of marketing effectiveness in which it discusses the analysis of a bank product publicity promotion strategy and then discusses the forms of promotional activities. And discusses the effectiveness of the publicity promotion carried out by the ponorogo branch of the Indonesian Islamic bank. This study uses a qualitative descriptive method that describes the findings in the field, the data collection techniques in this study use interviews, observation and documentation. The data analysis technique in this study used descriptive analysis techniques, the data used in this study used primary data and secondary data. Data processing techniques using: editing, organizing, determining the results and the technique of checking the validity of the data in this study used the triangulation technique.The results of this study indicate that there are product publicity activities carried out by Indonesian Islamic banking at the Ponorogo branch office, covering various forms of publicity promotion activities which include Press Relations, Product Publicity, Corporate Communications, Lobbying and Guidance. And the results of the effectiveness of publicity promotions show that the company's sales and outside sales are already effective. The conclusion of this study shows that the publicity promotion strategy has been carried out by the Indonesian Islamic bank in the Ponorogo branch, and the publicity strategy has been effective. Sebuah perusahaan atau bank tentunya punya Visi dan Misi dalam memasarkan produk atau jasanya, penelitian ini dilatarbelakangi oleh nasabah terkait kurangnya informasi dari perbankan syariah, hal tersebut peneliti jumpai saat melakukan wawancara dengan nasabah bank syariah indonesia kantor cabang ponorogo. dan juga dilatarbelakangi oleh beberapa jurnal yang sama dalam membahas pemahaman dan pengetahuan masyarakat mengenai perbankan syariah. Penelitian ini bertujuan untuk mengetahui bentuk strategi promosi publisitas produk dan untuk mengetahui bentuk Efektivitas strategi promosi publisitas produk yang dilakukan Perbankan Syariah Indonesia Cabang Ponorogo. Penelitian ini menggunakan teori promosi publisitas, dan teori efektifitas pemasaran yang didalamnya membahas tentang analisis sebuah strategi promosi publisitas produk bank kemudian membahas bentuk–bentuk kegiatan promosi. Dan membahas tentang ke-efektivan promosi publisitas yang dilakukan oleh bank syariah Indonesia cabang ponorogo. Penelitian ini menggunakan metode deskriptif kualitatif yang mendeskripsikan temuan di lapangan, teknik pengumpulan data dalam penelitian ini menggunakan wawancara, observasi dan dokumentasi. Teknik analisis data dalam penelitian ini menggunakan teknik analisis deskriptif, data yang digunakan pada penelitian ini menggunakan data primer dan data sekunder.Teknikpengolahan data menggunakan: editing, organizing, penentuan hasil dan teknik pengecekan keabsahan data dalam penelitian ini menggunakan teknik tringulasi. Hasil penelitian ini menunjukkan adanya kegiatan publisitas produk yang dilakukan oleh perbankan syariah Indonesia Kantor cabang ponorogo, meliputi bermacam-macam bentuk kegiatan promosi publisitas yang mencakup Hubungan Pers, Publisitas Produk, Komunikasi perusahaan, Lobbying dan Bimbingan. Dan hasil dari efektifitas promosi publisitas menunjukkan berupa penjualan perusahaan dan di Luar Penjualan yang sudah efektiv. Kesimpulan dari penelitian ini menunjukkan bahwa strategi promosi publisitas sudah dilakukan bank syariah Indonesia cabang ponorogo, dan strategi publisitas tersebut sudah efektif.
Strategi Pemasaran Produk Pembiayaan Mitra Usaha Ib melalui Pendekatan Personal Selling di BPRS Mitra Mentari Sejahtera Ponorogo Aditya, Rian; Said Abadi
Falahiya: Journal of Islamic Banking and Finance Vol. 3 No. 2 (2024)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v3i2.3857

Abstract

Introduction: BPRS Mitra Mentari Sejahtera has implemented personal selling as a marketing method, but according to data obtained by researchers, iB business partner financing products have not experienced an increase in the number of customers. So this research shows that personal selling marketing has a less than optimal role in influencing customer interest in using iB Business Partner Financing. Research Methods: This research uses a qualitative approach using field research methods and this type of research is field research and the techniques used are interviews, documentation and observation. Results: The results of this research are BPRS Mitra Mentari Sejahtera in its implementation only applies 5 of the 7 strategies from Kotler and Keller's theory, including prospecting, approach, presentation, handling objections, closing, while the strategies that are not used are preapproach and follow up. The obstacle to the implementation of BPRS Mitra Mentari Sejahtera is the lack of extensive marketing carried out by the bank. Conclusion: this research shows that personal selling marketing has a less than optimal role in influencing customer interest in using iB Business Partner Financing.