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All Journal Falahiya Journal of Science and Technology: Alpha
Rian Aditya, Rian
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Strategi Pemasaran Produk Pembiayaan Mitra Usaha Ib melalui Pendekatan Personal Selling di BPRS Mitra Mentari Sejahtera Ponorogo Aditya, Rian; Said Abadi
Falahiya: Journal of Islamic Banking and Finance Vol. 3 No. 2 (2024)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v3i2.3857

Abstract

Introduction: BPRS Mitra Mentari Sejahtera has implemented personal selling as a marketing method, but according to data obtained by researchers, iB business partner financing products have not experienced an increase in the number of customers. So this research shows that personal selling marketing has a less than optimal role in influencing customer interest in using iB Business Partner Financing. Research Methods: This research uses a qualitative approach using field research methods and this type of research is field research and the techniques used are interviews, documentation and observation. Results: The results of this research are BPRS Mitra Mentari Sejahtera in its implementation only applies 5 of the 7 strategies from Kotler and Keller's theory, including prospecting, approach, presentation, handling objections, closing, while the strategies that are not used are preapproach and follow up. The obstacle to the implementation of BPRS Mitra Mentari Sejahtera is the lack of extensive marketing carried out by the bank. Conclusion: this research shows that personal selling marketing has a less than optimal role in influencing customer interest in using iB Business Partner Financing.
Kajian Teoritis Integrasi Teknologi dan Bioekonomi dalam Meningkatkan Produktivitas Pertanian Aditya, Rian; Muhsinun, Muhsinun
Journal of Science and Technology: Alpha Vol. 1 No. 4 (2025): Journal of Science and Technology: Alpha, October 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/alpha.v1i4.307

Abstract

The integration of technology and bioeconomy presents a promising theoretical framework for enhancing agricultural productivity in response to global challenges such as climate change, food insecurity, and resource depletion. This study offers a conceptual analysis of how technological innovations—including precision agriculture, digital monitoring systems, and biotechnology—can be synergized with bioeconomic principles to optimize input efficiency, reduce environmental impact, and promote sustainable agricultural practices. Drawing from interdisciplinary literature, the paper explores key theoretical models such as sustainable intensification, circular bioeconomy, and smart farming systems, emphasizing their potential to transform traditional agricultural paradigms. Furthermore, the study examines the economic implications of this integration, highlighting its role in improving farm-level profitability, strengthening rural economies, and supporting policy development for sustainable agriculture. By synthesizing scientific and economic perspectives, this theoretical inquiry contributes to a deeper understanding of how innovation-driven, bio-based strategies can reshape agricultural systems toward greater resilience and sustainability. The findings underscore the importance of continued research and policy alignment to operationalize these concepts in diverse agroecological and socioeconomic contexts.
Co-Authors Muhsinun, Muhsinun Said Abadi