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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Ellysabeth, Ellysabeth
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Economics, Econometrics & Finance

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ANALISIS PLACE ATTACHMENT DAN FAMILIARITY TERHADAP DESTINATION LOYALTY PADA PENGUNJUNG PANTAI DI KOTA BATAM Sihombing, Dame Afrina; Ellysabeth, Ellysabeth; Ariyanto, Hepy Hefri
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.14537

Abstract

This study evaluates how place attachment and familiarity influence destination loyalty among beach visitors in Batam. This research was structured based on a quantitative approach to validate the hypotheses that have been suggested. The target population in this research is tourists who visit beaches in Batam. The data collected is then analyzed using statistical analysis techniques such as the t-test. Based on the test, it was found that 50.2% of the influence exerted on the dependent variable came from the independent variable, while the remaining 49.8% resulted from other factors not included in this research model. The conclusions of this research confirm that place attachment and familiarity significantly influence destination loyalty and can be considered critical elements in retaining tourists in the Batam beach destination. Keywords: Place Attachment; Familiarity; Destination Loyalty
Co-Authors Ariyanto, Hepy Hefri Sihombing, Dame Afrina