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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL PEMASARAN KOMPETITIF JURNAL MANAJEMEN Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Prosiding National Conference for Community Service Project JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Journal of Management and Digital Business Mamangan Social Science Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Ariyanto, Hepy Hefri
Universitas Internasional Batam
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Studi Ekplorasi Peranan Kualitas Layanan, Pengalaman, dan Kapuasan terhadap Electronic Word-of-Mouth (e-WOM) pada Industri Perhotelan Hepy Hefri Ariyanto; Yuliana Yuliana
Jurnal Pemasaran Kompetitif Vol 4, No 2 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i2.9468

Abstract

Penelitian ini bertujuan untuk membandingkan kepentingan relatif kualitas layanan, pengalaman, dan  kepuasan pelanggan  untuk menentukan mana yang lebih berpengaruh terhadap niat pelanggan untuk menyebarkan e-WOM positif.Kuesioner yang telah diterjemahkan sebelumnya ke dalam Bahasa Indonesia merupakan instrumen dari studi sebelumnya dan didistribusikan melalui survei online kepada semua pelanggan yang pernah menginap di hotel bintang 2, 3, dan 4. Sebanyak 400 kuesioner yang valid diperoleh, dan model penelitian diuji dengan menggunakan regresi berganda.Hasil penelitian mengungkapkan bahwa, dalam konteks hotel bintang 2, 3, dan 4,  kualitas layanan sangat penting dalam mempengaruhi niat tamu hotel dalam melakukan e-WOM. Pangalaman dan kepuasan juga menunjukkan sebagai determinan penting dalam mempengaruhui tamu hotel melakukan e-WOM.
PERANAN CITRA DESTINASI DAN FAMILIARITY TERHADAP LOYALITAS WISATAWAN MANCANEGARA BERKUNJUNG KE BATAM Hepy Hefri Ariyanto
Jurnal Ipteks Terapan Vol 13, No 1 (2019): JIT
Publisher : LLDIKTI Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.784 KB) | DOI: 10.22216/jit.2019.v13i1.516

Abstract

Tourism is something that is abstract, is not visible (by naked eye) can only be felt, moreover, tourism is actually a concept to be realized in everyday life. World tourism began to see people especially those bored with the routine of the city, and wanted to release the fatigue. Batam is a city with a very strategic location. Besides being in the international shipping lanes, the city has a short distance to the Singapore and Malaysia. Batam is part of the three major contributors to the numbers of tourist arrivals in Indonesia after Bali and Jakarta. The purpose of this study was to determine whether the destination image, familiarity and overall satisfaction affect the destination loyalty. Population of this research are foreign travelers in Batam, with a total sample of 399 respondents. Criteria samples used in this study was non probability convenience sampling method. Data analysis method used is multiple regression. Results from this study indicate that the destination image, familiarity, and overall satisfaction affect the destination loyalty.
ANALISIS FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN PRODUK ORGANIK DI KOTA BATAM Selly Celsya; Hepy Hefri Ariyanto
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 4 (2021): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i4.18896

Abstract

Customers interest in organic porducts continues to increase. Organic products that are processed without any chemical substances are trusted by the public as healthier and more nutritious products. This study aims to determine the factors that encourage customers to purchase organic products by using the theory of planned behavior as a basis for research. This study describes the extended TPB of attitude, which health consciousness, willingness to pay, trend and lifestyle as the added variable. Online survey was conducted on 460 respondents, by adopting purposive sampling approach. The data were analyzed using the Structural Equation Modeling (SEM) method, SPSS also used to test the CMV. Results showed that the relationship between health consciousness, willingness to pay and trend and lifestyle had a significant positive effect on attitude. Attitude, subjective norm and perceived behavioral control also had a significant positive effect on purchase intention. This research suggests retailers to develop effective marketing strategies in influencing consumers to buy organic products through advertising, promotion and new product development. Retail can also increase the availability of organic products to meet consumer demand.
KRITERIA-KRITERIA MENDASAR YANG MEMPENGARUHI KEPUTUSAN PEMILIH PADA PEMILIHAN KEPALA DAERAH Hepy Hefri Ariyanto; Zicko Mauristha
JURNAL DIMENSI Vol 10, No 1 (2021): JURNAL DIMENSI (MARET 2021)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v10i1.2867

Abstract

Tujuan utama dari penelitian ini adalah memberikan penjelasan tentang perilaku memilih dan komponen dan kriteria yang terintegrasi bagi kesuksesan pemilihan calon kepala daerah dan dampaknya terhadap keputusan pemilihan para pemilih (sebuah studi kasus pemilihan Walikota dan Wakil Walikota Tanjungpinang). Model penelitian dikembangkan berdasarkan kriteria-kriteria yang diambil dari penelitian-penelitian sebelumnya terkait pemasaran politik, pemilihan kepala daerah dan lebih luas lagi penelitian ilmu politik. Model penelitian digunakan untuk mengidentifikasi komponen dasar yang paling penting dalam mempengaruhi keputusan pemilihan para pemilih.Model penelitian dibagi ke dalam lima dimensi utama (yaitu atribut-atribut pribadi calon, latar belakang politik, kredibilitas calon, komunikasi calon, dan manajemen kampanye) dan bagaimana dimensi-dimensi tersebut mempengaruhi keputusan pemilihan pemilih. Selain itu, hipotesis dikembangkan untuk setiap dimensi dan juga hipotesis yang lain diajukan untuk mengukur signifikansi hubungan antara berbagai komponen dari model penelitian.Dalam rangka mengumpulkan data yang diperlukan untuk menguji hipotesis dan menyusun kesimpulan, dikembangkan kuesioner yang terdiri dari 23 pertanyaan yang mencakup dimensi-dimensi dan hipotesis penelitian. Kuesioner dikembangkan berdasarkan instrumen yang telah dikembangkan pada penelitian sebelumnya.Pengumpulan data menghasilkan 394 kuesioner yang bisa digunakan untuk analisa selanjutnya. Metode statistik diadopsi untuk analisis data dan mendapatkan hasil penelitian. Hasil pengujian statistik mengindikasikan diterimanya semua hipotesis. Namun demikian, hasil penelitian menunjukkan signifikansi korelasi yang berbeda-beda antar komponen-komponen dalam model
ANALYSIS OF THE INFLUENCE OF BUYING INTEREST USING ONLINE TRAVELING APPLICATIONS IN INDONESIA Perdinan Machelino Pardede; Hepy Hefri Ariyanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.977

Abstract

Consumer decision making on online travel products through online applications continues to increase until now which is based on consumer trust and the risks taken, consumer satisfaction is also a major factor in making repurchase decisions in the future. This study aims to analyze travel relate behavior, online reviews, personal traits, perceived risk, online satisfaction, trust, product quality, how to influence purchase intention in people in Indonesia. In this study, an online survey was conducted to 410 respondents and the results showed that, online review, perceived risk, trust, product quality had a significant effect on purchase intention. On the other hand, travel relate behavior, personal traits, and online satisfaction have no significant effect on purchase intention.Keywords – Travel Relate Behaviour, Online Review, Personal Traits, Perceived Risk, Online Satisfaction, Trust, Product quality, Purchase intention.
Pengaruh Revisit Intention yang dimediasi oleh Satisfaction Terhadap Fastfood di Sanctuary Batam Dharma Bundawi; Ronny Firdiansyah Arief; Hepy Hefri Ariyanto
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.768

Abstract

Penelitian ini dilakukan untuk menilai bagaimana respon pelaku usaha makanan dan minuman khususnya dalam beberapa tahun terakhir menyebabkan meningkatnya persaingan bisnis di bidang kuliner, salah satunya adalah restoran Fast Food, sebuah bisnis komersial yang menyediakan jasa makanan dan minuman. Banyak hal yang menjadi dasar untuk menilai kenyamanan dan pelayanan yang ditawarkan oleh pemilik restoran cepat saji. Penelitian ini menggunakan pengujian hipotesis. Jenis penelitian ini adalah eksperimen kuantitatif, dengan memberikan kuesioner kepada 388 responden. Penelitian ini dilakukan di kawasan Sanctuary pulau Batam, Indonesia. Analisis data menggunakan software SPSS dan PLS.3.29 menggunakan metode analisis Multivariate Structural Equation Model (SEM). Melalui penelitian ini menunjukkan: Pengaruh Food, Service, Convenience, Price Value terhadap niat berkunjung kembali adalah positif dan signifikan. Pengaruh Pelayanan, Kenyamanan, terhadap niat berkunjung kembali yang dimediasi oleh kepuasan adalah positif dan signifikan. Implikasi teoritis: kepuasan sebagai mediasi Food, Service, Convenience, Price Value mampu meningkatkan niat berkunjung kembali, dengan meningkatkan kepuasan melalui peningkatan dimensinya akan berpotensi meningkatkan niat berkunjung kembali restoran cepat saji di kawasan Batam Sanctuary.
THE ROLE OF ATMOSPHERIC CUES IN SHAPING THE RESPONSE OF FOREIGN TOURISTS VISITING BATAM Hepy Hefri Ariyanto
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education )
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.342 KB) | DOI: 10.22216/jit.v14i4.19

Abstract

This research examined the role of a destination atmospheric cues on tourist' desire to engage in word of mouth (WOM) communication. It adopted the Stimulus-Organism-Response (SOR) model taken from retail theory. In implementing the model, Organism were the combination of three aspects, namely process, affective and cognitive states. Information from 393 foreign tourists visiting Batam City illustrated the power of SOR in explaining the role of atmospheric cues to forming desire WOM communication. Importantly, the results of the research also highlighted the procedural nature of the cognitive state of the organism. This research reinforced the importance of studying tourist behavior through an SOR angles and how affective and cognitive elements of organisms contributed to foreign tourist decision making
Perancangan Dan Implementasi Anti Radikalisme Dan Rasisme Di Smas Ananda Batam Hepy Hefri Ariyanto; Caesar Rosyad Achmadi; Chintya Lorenz; Rezky Hasanah; Wenky Wenky; Winsley Winsley; Yoshi Velika
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6910

Abstract

Munculnya radikalisme dan rasisme di Indonesia tidak menutup kemungkinan dapat memicu pertikaian bahkan tindakan yang dapat mengancam persatuan dan kesatuan Indonesia (Asrori, 2017). Dengan demikian jika tindakan radikalisme dan rasisme terjadi pada lingkungan sekolah, hal ini dapat menyebabkan kesenjangan sosial yang dapat memicu konflik. Secara ringkas, karya ini akan membahas mengenai mengapa radikalisme dan rasisme muncul di Indonesia khususnya pada lingkungan sekolah. Dampak yang terjadi akibat dari tindakan radikalisme dan rasisme di lingkungan sekolah, serta tindakan/ cara siswa-siswi SMAS Ananda Batam berpartisipasi dalam pencegahan adanya tindakan yang dapat mengancam persatuan dan kesatuan Indonesia. Oleh karena itu, kami menggunakan metode perlombaan sebagai cara untuk memperluas dan mengedukasi siswa tentang apa itu rasisme dan radikalisme. Perlombaan yang diadakan adalah lomba video pendek yang kami adakan untuk siswa-siswi SMAS Ananda Batam dengan partisipan sebanyak 6 orang dan berjumlah 410 likes video , yang dimana kemudian video pendek tersebut akan diposting di sosial media. Setelah adanya implementasi, siswa-siswi SMAS Ananda Batam diharapkan lebih memahami bahayanya radikalisme dan rasisme dan cara mencegah terjadinya hal tersebut.
THE ROLE OF ATMOSPHERIC CUES IN SHAPING THE RESPONSE OF FOREIGN TOURISTS VISITING BATAM Hepy Hefri Ariyanto
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education )
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.342 KB) | DOI: 10.22216/jit.v14i4.19

Abstract

This research examined the role of a destination atmospheric cues on tourist' desire to engage in word of mouth (WOM) communication. It adopted the Stimulus-Organism-Response (SOR) model taken from retail theory. In implementing the model, Organism were the combination of three aspects, namely process, affective and cognitive states. Information from 393 foreign tourists visiting Batam City illustrated the power of SOR in explaining the role of atmospheric cues to forming desire WOM communication. Importantly, the results of the research also highlighted the procedural nature of the cognitive state of the organism. This research reinforced the importance of studying tourist behavior through an SOR angles and how affective and cognitive elements of organisms contributed to foreign tourist decision making
Pengaruh Isu-isu Lingkungan dan Merek dalam Kerangka Theory Planned Behavior terhadap Minat Beli Produk Ramah Lingkungan Rezyanti Apriliani Harsono; Hepy Hefri Ariyanto; Pulung Peranginangin
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 26, No 1 (2023)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v26i1.818

Abstract

Indonesia is the second largest plastic contributor country.This study aims to analyze the effect of attitudes, environmental impact knowledge, brand familiarity, environmental awareness, brand involvement in social media and quality of information on purchase intention with green buying behavior as a moderating variable. The number of observations was 406. The analysis technique used to test the hypothesis was multiple regression analysis with SPSS 25 software and for the moderating test used the moderated regression analysis. The results showed that environmental awareness, brand involvement and quality of information had a significant positive effect on purchase intention. Brand familiarity and environmental impact knowledge had positive no significant effect and attitude had negative no significant. Green buying behavior is able to strengthen all variables other than brand familiarity which weakens the relationship to purchase intention.
Co-Authors Ahmad, Sabrina Aliandrina, Dessy Aliyah Aliyah Aprianti, Khairani Caesar Rosyad Achmadi Changbo, Liu Chintya Lorenz Dafi Pralibdo Dharma Bundawi Dion Dewa Barata Dion Dewa Barata Ellysabeth, Ellysabeth Ermahani A. Jalil, Intan Ferdinand Nainggolan Gamelia, Warna Gamelia, Warni Golan Hasan, Golan Kevin Winata, Kevin Kho, Karen Kwok, Sherly Lily Purwianti Listia Nurjanah Mahira, Rafika Maytanius, Jerry Mazida Ahmad Meliana Meliana Meliawati Nainggolan, Ferdinand Nicholas, Nicholas Nuraisyah Nuraisyah Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Perdinan Machelino Pardede Piandi Pralibdo, Dafi Prili Yolanda Ayri, Charina Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini, Ratih Reni, Agus Tamrin Rezky Hasanah Rezyanti Apriliani Harsono Ronny Firdiansyah Arief Selly Celsya Setyawan, Agustinus Sihombing, Dame Afrina Sofiana Sundari Sri Intan, Debora Steven Vanessa Vanessa Verlyn Evajelista Wenky Wenky Wicipto, Wicipto Winsley Winsley Yolanda Masnita Siagian Yoshi Velika Yulfiswandi Yulfiswandi Yuliana Yuliana Yulianto Putra, Edy Yusran, Husna Leila Zainudin, Nurhamizah Zicko Mauristha