05. 2502.0123 Agung Gangsar Rismanto
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ANALISIS PENGARUH MOTIVASI KONSUMEN, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN BANJARNEGARA Agung Gangsar Rismanto, 05. 2502.0123; Suharmanto, Toto
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this research is so find out and analysis the effect of motivation, perception and consumer’s attitude through purchacing decision. The object of this reserct is “HONDA “ a motorcycle’s brand’s user and buyers around Banjarnegara. Based on the result of this reserct know that motivation, perception and customer’s attituted influence Honda purchasing with positively and significantly through purchasing decision Honda a motorcycle brand. The benefit of this reserct is used a source of information for increasing sales volume amount through customer’s behavior.Key words: motivation, perception, consumer’s attitude and purchasing decision