Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN IPSSJ JIMEK
Rooswhan Budhi Utomo
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
SISTEM INFORMASI PENDIDIKAN PADA PENERIMAAN SISWA SEKOLAH MASTER (MASJID TERMINAL DI KOTA DEPOK JAWA BARAT Lasminiasih; Rooswhan Budhi Utomo; Guntur Eka Saputra; Elbi Wiseno
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 2 No. 2 (2020): Fair Value : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.698 KB) | DOI: 10.32670/fairvalue.v2i2.824

Abstract

School is a place to study and build character in children from an early age toteenagers to solve problems. The purpose of this study was to determine theadministrative system for the registration of new students at the TermilalMosque (MASTER) school in Depok. The research method used is a qualitativedescriptive method. The technique of collecting data was by conducting directobservations and interviews with the founders and administrative staff of theMASTER Terminal MASTER Mosque School Foundation in Depok. The resultsof this study are Master schools consist of several educational levels includingEarly Childhood Education (PAUD), Elementary School (SD), Junior HighSchool (SMP), and High School (SMA). The registration system at Master'sschools is still carried out offline (outside the network), namely by comingdirectly to the school from registration to announcement of the results of theselection of new students. The system implemented, although still using theoffline system, is in accordance with the educational administration standardsset by the government.
Pengaruh Keterlibatan Fesyen, Gaya Hidup Belanja, Emosi Positif, dan Promosi Penjualan terhadap Pembelian Impulsif Rayhan, Muhammad; Rooswhan Budhi Utomo
Jurnal Bisnis Administrasi dan Manajemen Vol. 18 No. 2 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i2.360

Abstract

This study aims to analyze the influence of fashion involvement, shopping lifestyle, positive emotion, and sales promotion on impulsive buying behavior at Sumber Rizki Women’s Accessories Store in Bogor. The research applied a quantitative approach with a causal design. Data were collected from 167 respondents using a purposive sampling technique and analyzed with multiple linear regression through SPSS version 30. The results show that fashion involvement and sales promotion have a positive and significant effect on impulsive buying, while shopping lifestyle and positive emotion do not have a significant effect. Simultaneously, the four independent variables significantly influence impulsive buying, with fashion involvement identified as the most dominant factor. The coefficient of determination (Adjusted R²) indicates that the four variables explain 36% of the variation in impulsive buying, while the remaining 64% is influenced by other factors outside this study. These findings highlight the importance of consumer engagement in fashion and attractive sales promotions in stimulating impulsive buying behavior, which can be a strategic reference for businesses in the fashion accessories sector.
PENGARUH SUASANA TOKO, ELECTRONIC WORD OF MOUTH (E WOM), DAN PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KAFE DI KECAMATAN KELAPA DUA, KABUPATEN TANGERANG) Davilla Atala Rosdiana; Rooswhan Budhi Utomo
Integrative Perspectives of Social and Science Journal Vol. 2 No. 05 Oktober (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keputusan pembelian konsumen pada industri Kafe sangat dipengaruhi oleh persepsi mereka terhadap lingkungan fisik toko hingga interaksi pengalaman secara keseluruhan. Dalam kondisi ini menciptakan persaingan ketat yang menuntut pelaku  usaha untuk memahami faktor pendorong utama perilaku konsumen. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Suasana Toko, Electronic Word Of Mouth (E-WOM), dan Pengalaman Pelanggan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Penelitian ini menggunakan data primer kuantitatif. Populasi pada penelitian ini adalah konsumen Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Sampel yang diambil pada penelitian ini sebanyak 189 responden. Metode pengambilan sampel yang digunakan adalah accidental sampling. Alat analisis yang digunakan dalam penelitian ini adalah SPSS versi 26. Analisis data meliputi, Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Multikolinearitas, Uji Heteroskedastisitas, Regresi Linear Berganda, Uji T, Uji F, dan uji Koefisien Determinasi (R2). Hasil penelitian ini menunjukkan variabel Electronic Word Of Mouth (E-WOM) dan Pengalaman Pelanggan secara parsial berpengaruh signifikan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Sedangkan variabel Suasana Toko secara parsial tidak berpengaruh signifikan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Variabel Suasana Toko, Electronic Word Of Mouth (E-WOM), dan Pengalaman Pelanggan secara simultan berpengaruh signifikan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Hasil perhitungan Koefisien Determinasi (R2) menunjukkan bahwa variabel bebas memberikan pengaruh terhadap variabel terikat sebesar 82,7%, dan sisanya 17,3% berasal dari variabel lain yang tidak dimasukkan dalam penelitian ini.
Peran Digital Banking dalam Meningkatkan Kinerja Keuangan Perbankan di Indonesia: Sebuah Literature Review Runa Tania Rinjani; Tania Adelia Putri; Trie Cahya Nania3; Rooswhan Budhi Utomo
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12483

Abstract

Digital transformation has significantly changed the banking industry through the implementation of digital banking as a strategic approach to improve service quality and financial performance. This study aims to analyze the role of digital banking in improving the financial performance of banks in Indonesia using a Systematic Literature Review (SLR) approach. The study employed secondary data from 27 national and international scientific articles collected from Google Scholar, Scopus, ScienceDirect, MDPI, Emerald Insight, and SINTA-indexed journals. The data were analyzed using content analysis by identifying, classifying, and synthesizing previous research findings concerning digital banking implementation, technology adoption factors, and their impacts on banking financial performance. The findings indicate that digital banking generally has a positive effect on banking profitability, particularly on Return on Assets (ROA), Return on Equity (ROE), and operational efficiency as reflected by a lower Operating Expenses to Operating Income (BOPO) ratio. However, these benefits depend on the maturity of digital transformation, organizational digital capabilities, cybersecurity readiness, and the level of customer technology adoption. This study contributes by providing a comprehensive synthesis of the relationship between digital banking and banking financial performance and is expected to serve as a valuable reference for academics, practitioners, and policymakers in supporting the digital transformation of Indonesia's banking industry.
OPTIMIZING DIGITAL MARKETING FOR MSMEs THROUGH CREATIVE DESIGN AND VISUAL BRANDING OF PALIMA FOODS Ditiya Himawati; Sri Riswanti; Rehulina Apriyanti; Rooswhan Budhi Utomo; Sri Kurniasih Agustin; Ayu Akmaliyah; Nadila Putri Budi
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.24

Abstract

The digital transformation of the marketing landscape presents significant opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) seeking to expand reach and enhance competitiveness. This literature-based research analyzes the integration of creative design and visual branding as an innovative digital marketing strategy, assessing its impact on increasing brand awareness and strengthening MSME market identity. Creative design shapes initial perceptions, while visual branding builds a consistent narrative and differentiates businesses. Leveraging digital platforms, the synergy between design creativity and visual coherence expands exposure, stimulates interaction, and builds emotional connections. Literature analysis indicates MSMEs strategically integrating these elements are better positioned for visibility, customer loyalty, and a strengthened competitive position. This study contributes to existing scholarship by offering a comprehensive analysis of the synergistic integration of creative design and visual branding as a strategic innovation for MSMEs, a dimension often underexplored in favor of individual components or broader digital strategies. The research emphasizes design-based innovation as vital for MSME sustainability. The implications are twofold: theoretically, it enriches literature by highlighting the critical role of visual integration; practically, it provides a vital guide for MSMEs to reframe visual branding as a strategic investment, ultimately enhancing competitiveness and fostering sustainable consumer loyalty.
Co-Authors Angrawit Kusumawardani Ayu Akmaliyah Davilla Atala Rosdiana Ditiya Himawati Elbi Wiseno Guntur Eka Saputra Lasminiasih Muhammad Rayhan Mulatsih Mulatsih Nadila Putri Budi Rehulina Apriyanti Runa Tania Rinjani Sri Kurniasih Agustin Sri Riswanti Tania Adelia Putri Trie Cahya Nania3