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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN IPSSJ
Rooswhan Budhi Utomo
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation

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SISTEM INFORMASI PENDIDIKAN PADA PENERIMAAN SISWA SEKOLAH MASTER (MASJID TERMINAL DI KOTA DEPOK JAWA BARAT Lasminiasih; Rooswhan Budhi Utomo; Guntur Eka Saputra; Elbi Wiseno
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 2 No. 2 (2020): Fair Value : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.698 KB) | DOI: 10.32670/fairvalue.v2i2.824

Abstract

School is a place to study and build character in children from an early age toteenagers to solve problems. The purpose of this study was to determine theadministrative system for the registration of new students at the TermilalMosque (MASTER) school in Depok. The research method used is a qualitativedescriptive method. The technique of collecting data was by conducting directobservations and interviews with the founders and administrative staff of theMASTER Terminal MASTER Mosque School Foundation in Depok. The resultsof this study are Master schools consist of several educational levels includingEarly Childhood Education (PAUD), Elementary School (SD), Junior HighSchool (SMP), and High School (SMA). The registration system at Master'sschools is still carried out offline (outside the network), namely by comingdirectly to the school from registration to announcement of the results of theselection of new students. The system implemented, although still using theoffline system, is in accordance with the educational administration standardsset by the government.
Pengaruh Keterlibatan Fesyen, Gaya Hidup Belanja, Emosi Positif, dan Promosi Penjualan terhadap Pembelian Impulsif Rayhan, Muhammad; Rooswhan Budhi Utomo
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 2 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i2.360

Abstract

This study aims to analyze the influence of fashion involvement, shopping lifestyle, positive emotion, and sales promotion on impulsive buying behavior at Sumber Rizki Women’s Accessories Store in Bogor. The research applied a quantitative approach with a causal design. Data were collected from 167 respondents using a purposive sampling technique and analyzed with multiple linear regression through SPSS version 30. The results show that fashion involvement and sales promotion have a positive and significant effect on impulsive buying, while shopping lifestyle and positive emotion do not have a significant effect. Simultaneously, the four independent variables significantly influence impulsive buying, with fashion involvement identified as the most dominant factor. The coefficient of determination (Adjusted R²) indicates that the four variables explain 36% of the variation in impulsive buying, while the remaining 64% is influenced by other factors outside this study. These findings highlight the importance of consumer engagement in fashion and attractive sales promotions in stimulating impulsive buying behavior, which can be a strategic reference for businesses in the fashion accessories sector.
PENGARUH SUASANA TOKO, ELECTRONIC WORD OF MOUTH (E WOM), DAN PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KAFE DI KECAMATAN KELAPA DUA, KABUPATEN TANGERANG) Davilla Atala Rosdiana; Rooswhan Budhi Utomo
Integrative Perspectives of Social and Science Journal Vol. 2 No. 05 Oktober (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keputusan pembelian konsumen pada industri Kafe sangat dipengaruhi oleh persepsi mereka terhadap lingkungan fisik toko hingga interaksi pengalaman secara keseluruhan. Dalam kondisi ini menciptakan persaingan ketat yang menuntut pelaku  usaha untuk memahami faktor pendorong utama perilaku konsumen. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Suasana Toko, Electronic Word Of Mouth (E-WOM), dan Pengalaman Pelanggan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Penelitian ini menggunakan data primer kuantitatif. Populasi pada penelitian ini adalah konsumen Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Sampel yang diambil pada penelitian ini sebanyak 189 responden. Metode pengambilan sampel yang digunakan adalah accidental sampling. Alat analisis yang digunakan dalam penelitian ini adalah SPSS versi 26. Analisis data meliputi, Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Multikolinearitas, Uji Heteroskedastisitas, Regresi Linear Berganda, Uji T, Uji F, dan uji Koefisien Determinasi (R2). Hasil penelitian ini menunjukkan variabel Electronic Word Of Mouth (E-WOM) dan Pengalaman Pelanggan secara parsial berpengaruh signifikan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Sedangkan variabel Suasana Toko secara parsial tidak berpengaruh signifikan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Variabel Suasana Toko, Electronic Word Of Mouth (E-WOM), dan Pengalaman Pelanggan secara simultan berpengaruh signifikan terhadap Keputusan Pembelian pada Kafe di Kecamatan Kelapa Dua, Kabupaten Tangerang. Hasil perhitungan Koefisien Determinasi (R2) menunjukkan bahwa variabel bebas memberikan pengaruh terhadap variabel terikat sebesar 82,7%, dan sisanya 17,3% berasal dari variabel lain yang tidak dimasukkan dalam penelitian ini.
Co-Authors Angrawit Kusumawardani Davilla Atala Rosdiana Elbi Wiseno Guntur Eka Saputra Lasminiasih Muhammad Rayhan Mulatsih Mulatsih