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Competitive Advantage Analysis of Shipyard Companies in Indonesia Resa Nurlaela Anwar; Danny Faturachman; Melani Quintania; Hermin Sirait; Rini Setiawati
International Journal of Marine Engineering Innovation and Research Vol 5, No 2 (2020)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.34 KB) | DOI: 10.12962/j25481479.v5i2.7032

Abstract

The development of the shipping and shipyard industries in Indonesia over the past ten years has been very slow. Some of the causes, including low productivity and capacity, are the main reasons for this industry's penetration. In addition, the weakening of the national economy as a result of the weakening of the global economy also affected the domestic shipping industry. The competitiveness of the shipping and shipyard industry is influenced by industrial competitiveness and national competitiveness, so that shipyard industry problems must be solved comprehensively, accompanied by strategic and systematic steps in order to be able to compete sustainably. This study aims to analyze the strategies used by several shipping companies and shipyard companies to be able to survive and compete to win and get through severe conditions. This study uses descriptive qualitative method, which is supported by semi-structured interview techniques to obtain the data used in determining the resource person, using a purposive sampling method. The data collected is then tested for validity by using the triangulation of data sources to process the data obtained in developing alternative strategies using SWOT analysis (Strength, Weakness, Opportunities, Threat) In addition to the combination of SWOT methods. The findings of the research results state that all companies carry out defensive strategies so that they are a company that still exists today.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA OPERATOR SELULER XL AXIATA Resa Nurlaela Anwar; Raynes Firdaus
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.127 KB) | DOI: 10.32670/fairvalue.v4i5.922

Abstract

The purpose of this study was to determine the effect of customer loyalty on users of XLinternet data provider. This research was conducted using a data collection method by meansof a questionnaire on 100 users of the XL internet provider data package. Samples were takenwith non-probability in the form of purposive sampling. Testing the quality of the data in thisstudy used validity and reliability tests. Data were analyzed using simple linear regressionanalysis and multiple linear regression, classical assumption tests (normality test,multicollinearity test, autocorrelation test, and heteroscedasticity test) were performed asstatistical requirements that must be met in performing linear regression analysis (simpleand multiple). Simultaneous hypothesis testing using the F test, partially using the T test. Theresults showed that there was a significant influence between the variables of ProductQuality and Service Quality on Customer Loyalty with a significance probability of 0.000<0.05. For the Product Quality variable on Customer Loyalty, it shows an insignificantnegative effect with a significance probability of 0.734 > 0.05 and for the Service Qualityvariable on Customer Loyalty it shows a significant positive effect with a significanceprobability of 0.010 < 0.05.