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Arief Agung Suwasono
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Arts Humanities

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Journal : Nirmana

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SEKILAS TENTANG TELEVISI DAN TAYANGAN IKLAN Agung Suwasono, Arief
Nirmana Vol 4, No 1 (2002): JANUARY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.4.1.

Abstract

The television have be able medium to do the quickwar of ad business. That fact could not be separated from the character medium which have represent ability of visual reality as more naturaly%2C until the ad television as if become a reality that representing the imagery of ‘society dynamics’. Abstract in Bahasa Indonesia : Televisi dapat dikatakan sebagai media yang ampuh untuk melaksanakan perang kilat terhadap bisnis periklanan. Hal ini tidak dapat dilepaskan dari karakter media yang mampu menghadirkan sebuah realitas visual yang begitu natural%2C sehingga iklan-iklan yang disampaikan lewat televisi%2C seakan-akan menjadi sebuah realita yang memperesentasikan sebuah citra akan ‘dinamika masyarakat’. television%2C the ad%2C medium.
Co-Authors Adriawan Purwanto Andrew Sutjipto Andry Satrya Wijaya Anthony Chandra Gunawan Daniel Kurniawan Salamoon Daniel Kurniawan Salomon Denny Setiawan NG Edwin Susanto Hendy Julian Tjakra heryanto wijaya Ivan Jonathan Tjendra Jacky Cahyadi Jacky Cahyadi Johan Christian Goenawan kennaldo cokokinarto Ng, William Surya Septiadi Sony Purwanto Arisandi Stevanus Candra Triyanto Gunawan