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All Journal JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Edunomia : Jurnal Ilmiah Pendidikan Ekonomi
Afrilia, Dwi
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Daya Saing Usaha Ayam Geprek XYZ Menggunakan Metode Analisis SWOT Septiono, Wakhid Lukas; Afrilia, Dwi; Marjohan, Masno
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 7 No. 2 (2024): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v7i2.36932

Abstract

MSME (Micro, Small, and Medium Enterprise)s are one of the businesses that are growing rapidly in society, which, without realizing it, has played a vital role in economic development and growth. Responding to these conditions, the government is making efforts to encourage the development of the digital economy and the digitalization of MSMEs. XYZ Geprek Chicken Business is one of the MSMEs that is also developing in this atmosphere. From the quantitative descriptive research that was conducted, it was shown that this business is in quadrant IV (Diversification) of the SWOT diagram, which means the business is in stable condition but facing serious challenges, so it is estimated that the business will experience difficulties if it only relies on existing strategies. Proposed diversification strategies that can be carried out by this business are: developing seasoning formulas; developing attractive promotions; collaborating with external parties; using technology; using halal, natural or BPOM-licensed ingredients; as well as menu differentiation.UMKM adalah salah satu usaha yang berkembang pesat di tengah masyarakat, yang tanpa disadari telah memainkan peran vital di dalam pembangunan dan pertumbuhan ekonomi. Menyikapi kondisi tersebut, pemerintah pun tengah melakukan upaya-upaya guna mendorong perkembangan ekonomi digital dan digitalisasi UMKM. Usaha Ayam Geprek XYZ merupakan salah satu UMKM yang turut berkembang di dalam atmosfer tersebut. Penelitan yang dilakukan secara kuantitatif deskriptif, menunjukkan bahwa usaha ini berada di kuadran IV (Diversifikasi) diagram SWOT, yang artinya usaha dalam kondisi mantap namun menghadapi tantangan berat sehingga diperkirakan roda usahanya akan mengalami kesulitan bila hanya bertumpu pada strategi yang ada. Usulan diversifikasi strategi yang dapat dilakukan oleh usaha ini yaitu: pengembangan formula bumbu; pengembangan promosi yang menarik; kerja sama dengan pihak eksternal; penggunaan teknologi; penggunaan bahan-bahan yang halal; alami maupun berlisensi BPOM; serta diferensiasi menu.
PERAN KEPEMIMPINAN DAN PELATIHAN DALAM MENINGKATKAN PRESTASI KERJA (Studi Pada PT Bumi Serpong Damai) Afrilia, Dwi; Rizqi Fauzi, Mikail Alba; Supratikta, Hadi
EDUNOMIA: Jurnal Ilmiah Pendidikan Ekonomi Vol. 5 No. 1 (2024): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/edunomia.v5i1.5736

Abstract

Studi ini bertujuan untuk menyelidiki peran yang dimainkan oleh Kepemimpinan dan pelatihan dalam meningkatkan Prestasi Kerja karyawan di perusahaan PT Bumi Serpong Damai. Penelitian akan dilakukan melalui pengumpulan data primer dari karyawan perusahaan Asuransi yang bekerja untuk bagian Customer care sejumlah 45 Pegawai. DaIam riset ini, metode pengambiIan sampeI menggunakan teknik Purposive sampling. Metode anaIisa data yang dipakai iaIah Regression Analysis Menggunakan SPSS 27. Hasil riset menunjukan bahwa Kepemimpinan berpengaruh terhadap Prestasi kerja begitujuga Pelatihan kerja dapat memberikan pengaruh yang positif terhadap Prestasi Kerja. This research is motivated by the low efficiency and effectiveness of employee performance in the Customer Care department at PT Bumi Serpong Damai, which has 45 employees. Leadership and training are considered crucial in enhancing employee performance. The aim of this study is to examine the impact of leadership and training on employee performance in the Customer Care department. Primary data were collected through a survey using purposive sampling and analyzed using regression with SPSS 27. The results show that leadership significantly influences employee performance, with a t-value of 3.800 > t-table 2.018 and a significance value of 0.001 < 0.05. Training also has a significant effect on performance, with a t-value of 2.709 > t-table 2.018 and a significance value of 0.010 < 0.05. The conclusion of this study is that leadership and training are key factors that can improve employee performance in the Customer Care department.
Co-Authors Marjohan, Masno Rizqi Fauzi, Mikail Alba Septiono, Wakhid Lukas Supratikta, Hadi