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All Journal Journal of Indonesian Management
Media, Oka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Strategy of Salted Fish Traders during the Covid-19 Pandemic (Case Study of Malabro Village, Kecamatan Teluk Segara, Kota Bengkulu) Maryani, Sili; Media, Oka; Lesri, Engga Junia; Yarmunida, Miti; Harpepen, Andi
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.194

Abstract

The Corona virus outbreak has an impact on the economy causing an economic crisis in the world. This study aims to determine the impact of the Covid-19 pandemic on the economy of salted fish traders and find out how the marketing strategy is to keep selling salted fish traders during the COVID-19 pandemic. This research uses qualitative research. The marketing strategy carried out by salted fish traders during the current covid-19 pandemic is to promote using social media such as: Facebook, WhatsApp and cell phones. In addition, other strategies carried out by salted fish traders are improving product quality and serving consumers well/friendly, maintaining communication (silahturahmi) to consumers and always maintaining cleanliness.
Co-Authors Harpepen, Andi Lesri, Engga Junia Maryani, Sili Yarmunida, Miti