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MODEL FOR EMPOWERMENT OF COASTAL FISHERIES PRODUCTS IN JAKAT BEACH, BENGKULU Asnaini, Asnaini; Yustati, Herlina; Harpepen, Andi
An-Nisbah: Jurnal Ekonomi Syariah Vol 9 No 2 (2022): An-Nisbah
Publisher : IAIN Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.v9i2.6230

Abstrak: Penelitian ini bertujuan untuk membuktikan bahwa pemberdayaan pada masyarakat pesisir (Nelayan) dengan ide dan inisiatif masyarakat sendiri lebih efektif dibandingkan dengan pemberdayaan yang bersifat top-down yang dilakukan oleh Pemerintah. Mengambil lokasi penelitian di Pantai Jakat Kota Bengkulu peneliti membentuk kelompok pemberdayaan istri nelayan yang beranggotakan 10 orang dengan kegiatan pengolahan ikan bleberan sebagai bahan baku makanan pempek, sempol, dan tekwan. Menggunakan metode Participatory Rural Appraisal (PRA) dimana masyarakat sasaran terlibat langsung sebagai subyek dalam seluruh kegiatan penelitian. Kegiatan menekankan pada partisipasi anggota kelompok dan Peneliti sebagai fasilitator/ pendamping. Pendampingan dilaksanakan selama 4 (empat) bulan, dengan kegiatan (1) mengidentifikasi masalah dan memutuskan bentuk usaha yang akan dilakukan; (2) melaksanakan kegiatan; (3) mengevaluasi; dan (4) melakukan kembali. Program pemberdayaan belum selesai karena masih banyak mimpi-mimpi kelompok istri nelayan ini yang harus diwujudkan. Proyek pemberdayaan memang tidak akan pernah selesai, karena membangun sebuah masyarakat harus dilakukan terus menerus, dan akan berakhir jika dunia berakhir. Hasil penelitian menunjukkan bahwa partisipasi dan motivasi para istri nelayan seiring waktu semakin tinggi, sedangkan para nelayan (bapak-bapak) menyerahkan kepada para istri saja. Sudah ada muncul inovasi dan tambahan kegiatan di bidang sosial/keagamaan, marketing, dan penguatan kelompok. Pembicaraan target dan mimpi ke depan. Kata kunci: Model Pemberdayaan, Hasil Perikanan, Masyarakat Pesisir Abstract: This study aims to prove that empowerment of coastal communities (fishers) with their ideas and initiatives is more effective than top-down empowerment carried out by the local government. The location of this study is in Jakat Beach, Bengkulu City, the researchers formed a fisherman's wife empowerment group consisting of 10 people with bleberan fish processing activities as raw materials for Pempek, Sempol, and Tekwan food. Using the Participatory Rural Appraisal (PRA) method where the target community is directly involved as a subject in all research activities. The activity emphasizes the participation of group members and researchers as facilitators/companions. Mentoring is carried out for 4 (four) months, with activities (1) identifying problems and deciding the form of business to be carried out; (2) carrying out activities; (3) evaluating; and (4) re-doing. The empowerment program has not yet been completed because there have still been many dreams of this group of fishermen's wives that must be realized. Empowerment projects will never be finished, because building a community must be done continuously, and will end when the world ends. The results show that the participation and motivation of the fishermen's wives increase over time, while the fishermen (fathers) leave it to their wives only. There have been innovations and additional activities in the social/religious fields, marketing, and group strengthening, talk of targets and dreams ahead. Keywords: Model Empowerment, Participatory Rural Appraisal, coastal communities

MODEL FOR EMPOWERMENT OF COASTAL FISHERIES PRODUCTS IN JAKAT BEACH, BENGKULU Asnaini, Asnaini; Yustati, Herlina; Harpepen, Andi
An-Nisbah: Jurnal Ekonomi Syariah Vol 9 No 2 (2022): An-Nisbah
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.v9i2.6230

Abstrak: Penelitian ini bertujuan untuk membuktikan bahwa pemberdayaan pada masyarakat pesisir (Nelayan) dengan ide dan inisiatif masyarakat sendiri lebih efektif dibandingkan dengan pemberdayaan yang bersifat top-down yang dilakukan oleh Pemerintah. Mengambil lokasi penelitian di Pantai Jakat Kota Bengkulu peneliti membentuk kelompok pemberdayaan istri nelayan yang beranggotakan 10 orang dengan kegiatan pengolahan ikan bleberan sebagai bahan baku makanan pempek, sempol, dan tekwan. Menggunakan metode Participatory Rural Appraisal (PRA) dimana masyarakat sasaran terlibat langsung sebagai subyek dalam seluruh kegiatan penelitian. Kegiatan menekankan pada partisipasi anggota kelompok dan Peneliti sebagai fasilitator/ pendamping. Pendampingan dilaksanakan selama 4 (empat) bulan, dengan kegiatan (1) mengidentifikasi masalah dan memutuskan bentuk usaha yang akan dilakukan; (2) melaksanakan kegiatan; (3) mengevaluasi; dan (4) melakukan kembali. Program pemberdayaan belum selesai karena masih banyak mimpi-mimpi kelompok istri nelayan ini yang harus diwujudkan. Proyek pemberdayaan memang tidak akan pernah selesai, karena membangun sebuah masyarakat harus dilakukan terus menerus, dan akan berakhir jika dunia berakhir. Hasil penelitian menunjukkan bahwa partisipasi dan motivasi para istri nelayan seiring waktu semakin tinggi, sedangkan para nelayan (bapak-bapak) menyerahkan kepada para istri saja. Sudah ada muncul inovasi dan tambahan kegiatan di bidang sosial/keagamaan, marketing, dan penguatan kelompok. Pembicaraan target dan mimpi ke depan. Kata kunci: Model Pemberdayaan, Hasil Perikanan, Masyarakat Pesisir Abstract: This study aims to prove that empowerment of coastal communities (fishers) with their ideas and initiatives is more effective than top-down empowerment carried out by the local government. The location of this study is in Jakat Beach, Bengkulu City, the researchers formed a fisherman's wife empowerment group consisting of 10 people with bleberan fish processing activities as raw materials for Pempek, Sempol, and Tekwan food. Using the Participatory Rural Appraisal (PRA) method where the target community is directly involved as a subject in all research activities. The activity emphasizes the participation of group members and researchers as facilitators/companions. Mentoring is carried out for 4 (four) months, with activities (1) identifying problems and deciding the form of business to be carried out; (2) carrying out activities; (3) evaluating; and (4) re-doing. The empowerment program has not yet been completed because there have still been many dreams of this group of fishermen's wives that must be realized. Empowerment projects will never be finished, because building a community must be done continuously, and will end when the world ends. The results show that the participation and motivation of the fishermen's wives increase over time, while the fishermen (fathers) leave it to their wives only. There have been innovations and additional activities in the social/religious fields, marketing, and group strengthening, talk of targets and dreams ahead. Keywords: Model Empowerment, Participatory Rural Appraisal, coastal communities

PEMANFAATAN MEDIA SOSIAL DALAM PENJUALAN PRODUK SR12 PERSPEKTIF EKONOMI ISLAM (Studi Strategi Pemasaran Elsko Store Bengkulu) Saputri, Ika; Mursalin, Supardi; Harpepen, Andi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14741

The aim of this research is to determine the marketing strategy for selling SR12 products via social media from an Islamic economic perspective. The method used is a qualitative method with a qualitative descriptive approach. Data collection techniques use field research. The data type consists of primary data and secondary data. Data analysis is carried out by recording and interpreting it, then analyzing it using a deductive mindset. The research results show that the marketing strategy used by Elsko Store Bengkulu is First, the products sold include skincare/cosmetics, bodycare, herbal products and children's products. Second, guaranteeing the availability of goods is always ready stock. Third, the prices sold on social media are the same as the prices sold in stores because they follow the company's SOP. Fourth, use a shipping expedition to send consumer orders. Fifth, utilize social media such as WhatsApp, Facebook, Instagram and TikTok. In an Islamic economic perspective, the marketing strategy used meets the characteristics of sharia marketing, namely: Saleh (Rabbaniyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqiiyyah) and Humanist. Keywords : Marketing Strategy, Social Media, Islamic Economy

Inovasi Pembiayaan Sosial Syariah Untuk Meningkatkan Ketahanan Sosial Ekonomi Kota Bengkulu Sari, Devi Permata; Pratami, Ego; Harpepen, Andi
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.512

Poverty is a major challenge in the economic development of Bengkulu Province. The high poverty rate in this province highlights the need for innovative approaches in Islamic social finance to enhance social and economic resilience. According to data from the Central Bureau of Statistics (BPS), the poverty rate in Bengkulu Province as of September 2022 was recorded at 14.34%, a decrease from the same period in the previous year, which was 14.43%. This study aims to analyze the role of innovative Islamic social finance, particularly through zakat, infaq, and sadaqah, in efforts to reduce poverty and improve social welfare in Bengkulu. Using a qualitative research method, this study presents Islamic social finance as a potential solution for improving the economic condition of society. The findings show that Islamic social finance can significantly contribute to reducing inequality and lowering poverty levels in Bengkulu, especially through social assistance programs such as the Basic Food Assistance Program (Program Sembako) and the Family Hope Program (PKH).

Penguatan Keuangan Sosial Syariah Dalam Mengatasi Kemiskinan Dan Krisis Kemanusiaan Di Kota Bengkulu Isnaeni, Hany Meridha; Vera, Vety; Harpepen, Andi
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.513

Sharia social finance has an important role in efforts to overcome poverty and humanitarian crises in various regions, including Bengkulu City. Based on 2022 data, the number of poor people in Bengkulu reaches around 740,612 people or 15.73% of the total population. Strengthening sharia social finance through instruments such as zakat, infaq, and alms can be an effective solution for community economic empowerment and poverty reduction. This study aims to examine the contribution of sharia social finance in community empowerment and poverty reduction in Bengkulu, using a community-based economic model and social cooperation. With a qualitative descriptive method, this study finds that sharia social financial institutions such as cooperatives and sharia microfinance institutions have great potential in improving the welfare of the poor through access to financing and support for small and medium enterprises (SMEs). In addition, the sharia-based empowerment model has been proven to be able to reduce social and economic inequality, as well as create more sustainable economic development in Bengkulu City.

Marketing Strategy of Salted Fish Traders during the Covid-19 Pandemic (Case Study of Malabro Village, Kecamatan Teluk Segara, Kota Bengkulu) Maryani, Sili; Media, Oka; Lesri, Engga Junia; Yarmunida, Miti; Harpepen, Andi
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.194

The Corona virus outbreak has an impact on the economy causing an economic crisis in the world. This study aims to determine the impact of the Covid-19 pandemic on the economy of salted fish traders and find out how the marketing strategy is to keep selling salted fish traders during the COVID-19 pandemic. This research uses qualitative research. The marketing strategy carried out by salted fish traders during the current covid-19 pandemic is to promote using social media such as: Facebook, WhatsApp and cell phones. In addition, other strategies carried out by salted fish traders are improving product quality and serving consumers well/friendly, maintaining communication (silahturahmi) to consumers and always maintaining cleanliness.

The Influence of Religiosity, Income, and Trust on Income Zakat Intention Annisa Fitri, Shafiah; Sri Wahyuni, Eka; Harpepen, Andi
El-kahfi | Jurnal Ekonomi Islam Vol 6 No 01 (2025): "Islamic Economic Transformation in the Digital Era: Innovation, Inclusivity, an
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v6i01.433

This study examines the impact of religiosity, income, and trust on individuals’ intention to pay income zakat in Talo District, Seluma Regency, Indonesia. A quantitative method was employed using a structured questionnaire distributed to 100 eligible Muslim respondents. The analysis was conducted through multiple linear regression. Results demonstrate that religiosity, income, and trust significantly affect zakat payment intention, with religiosity emerging as the strongest predictor. The model explains 50.7% of the variance in zakat intention. These findings suggest that enhancing religious commitment, economic capacity, and institutional trust is vital to fostering zakat compliance, especially in semi-rural communities. The study also underscores the need for targeted awareness campaigns and more transparent zakat management to strengthen public confidence in formal zakat institutions. By integrating behavioral and institutional dimensions, this research contributes to a more comprehensive understanding of Islamic philanthropic behavior in emerging economies.

PEMBERDAYAAN MASYARAKAT DESA SUMUR DEWA DALAM PEMBUATAN JAMU PEGAL LINU SEBAGAI MINUMAN PENINGKAT IMUNITAS BERBASIS POTENSI LOKAL Madhani, Rhaina Aprilia; Asih, Devi Mutia; Anjelina, Septina; Harpepen, Andi
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v3i2.1781

This community service program aims to empower the residents of Sumur Dewa Village, Selebar Subdistrict, Bengkulu City in producing traditional jamu, particularly jamu pegal linu, as an immune-boosting drink based on local potential. The program was initiated in response to the declining interest among younger generations in traditional herbal medicine due to perceptions of its bitter taste and lack of visual appeal. To address these issues, the program adopted the Participatory Action Research (PAR) method, actively involving the community in every stage of the program—from planning and implementation to evaluation. The activities included education on the benefits of jamu and local herbal plants, training in the hygienic preparation of jamu pegal linu, attractive label and packaging design, and product marketing strategies. The results showed increased community knowledge and skills in formulating and packaging traditional jamu, along with growing interest in developing herbal businesses as an alternative source of income. This program contributes not only to the preservation of local wisdom but also to improving public health and economic well-being.

PENDAMPINGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN KEPADA PELAKU UMKM JAMU TRADISIONAL Darulfadli, Iqbal; Fatimah, Dewi; Kuwartisen, Deri; Harpepen, Andi
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v3i2.1782

The goal of this community service project is to strengthen UMKM's capacity to use digital marketing tactics, particularly social media, to boost sales. In the past, the traditional herbal medicine UMKM "Sari Minuman" lacked the knowledge and expertise to use digital platforms, which is the activity's aim. UMKM have gained expertise and experience in setting up business accounts, handling content, and utilizing digital marketing tools on Instagram and WhatsApp Business through the phases of observation, interviews, training, and hands-on support. The activity's outcomes demonstrated a notable rise in consumer interaction, market reach, and promotional activities. This exercise demonstrates how UMKM's professionalism and competitiveness in the digital age can be enhanced by a methodical approach to digital marketing support.

PENINGKATAN PRODUK UMKM JAMU “SARI MINUMAN” MELALUI PENGEMBANGAN KEMASAN MENARIK DENGAN CANVA Fatimah, Dewi; Lorenza, Dea Agusti; Walidaini, Muhamad Birul; Harpepen, Andi
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v3i2.1784

UMKM “Sari Minuman” is a local business that produces various types of traditional herbal medicine such as turmeric, tamarind turmeric, beras kencur, and pegal linu. Although it has quality products and is beneficial for health, this UMKM faces challenges in the visual aspect of the product, especially the packaging design which is still plain and does not have a strong brand identity. This community service aims to increase the competitiveness and selling value of the product through the development of attractive packaging designs using the Canva application. The activity methods include observation, planning, graphic design training, and direct assistance in the field. The results of this activity show an increase in the understanding of UMKM actors regarding the importance of visual identity and the ability to use digital design tools independently. This initiative is expected to strengthen product branding and increase the appeal to consumers of traditional herbal medicine.

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