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All Journal Jurnal ULTIMA Accounting International Journal of Social Service and Research
Chandra, Zelindio
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE INFLUENCE OF KEY OPINION LEADERS (KOL) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE IN IBOX Chandra, Zelindio; Christian, Michael
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.909

Abstract

This study aims to examine the influence of Key Opinion Leaders (KOLs) and Customer Relationship Management (CRM) on IBOX customer loyalty and satisfaction, as well as the role of customer satisfaction as a mediator in the relationship between KOLs and CRM with loyalty. This study uses a quantitative approach with an explanatory research design to test the cause-and-effect relationship between key opinion leaders, CRMs, and customer loyalty as independent variables, the mediating role of Customer Satisfaction (KP), and the mediator role of the customer satisfaction (LP). The study population consists of Greater Jakarta residents aged 19-55 years who are active in using the internet, with a sample selected by purposive sampling of 250 respondents. The results show that customer satisfaction has a significant influence on customer loyalty (P0.05), with each variable showing a p-value smaller than 0.05, namely 0.000 and 0.011, respectively. In addition, this study also revealed that Customer Service Management (CRM) has an important influence on Customer Loyalty (LP), with the p value of 0.000. This shows that KOL and CRM not only affect customer satisfaction, but also play an important role in building customer loyalty.
CORPORATE ENVIRONMENTAL DISCLOSURE, ENVIRONMENTAL PERFORMANCE, AND CORPORATE GOVERNANCE STRUCTURES ON FIRM VALUE Ardillah, Kenny; Chandra, Zelindio
Ultimaccounting Jurnal Ilmu Akuntansi Vol 13 No 2 (2021): Ultima Accounting : Jurnal Ilmu Akuntansi 
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v13i2.2407

Abstract

Abstract - Each company seeks to increase the value to increase shareholder prosperity by implementing operations that pay attention to social and environmental aspects. This research aims to prove the effect of corporate environmental disclosure, environmental performance, and corporate governance structure (managerial ownership and audit committee) on firm value. The population of this study is manufacturing companies listed on the Indonesia Stock Exchange from 2015 to 2019 as many as 141 companies. Sample The sampling method used in this study was purposive sampling with a total sample of 17 companies with 85 data. The data analysis method in this study used multiple linear regression with an alpha significance level of 5%. The results showed that the company's environmental disclosure and environmental performance had a significant positive effect on firm value. On the other hand, corporate governance structures such as audit committees do not affect firm value, and managerial ownership significantly affects firm value. From this research, investors can be more relevant to choosing investment decisions wisely and describing the company's financial and non-financial conditions according to the firm value inside and outside the company. Keywords: Audit Committee; Corporate Environmental Disclosure; Environmental Performance; Firm Value; Managerial Ownership
Co-Authors Ardillah, Kenny Christian, Michael