Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Business Strategy and Execution Al Manba
Lita Agustina
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Religion Humanities Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
AN EMPIRICAL STUDY OF THE DRIVERS OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING (SHORT MESSAGE SERVICES) IN INDONESIA Ratihayu, Anabelle Paramita; Agustina, Lita; Baihaqi, M. Farhan; Raharso4, Andreas
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today, mobile marketing has been used for ‘a new media’ to advertise any marketing campaign for the company. In Indonesia, we can find a lot of mobile marketing campaign via mobile device and usually mentioned as SMS advertising. Many researchers have proven how good the effect of mobile advertising, the acceptance, and also consumers’ attitude of the impact of SMS advertising. In this paper we explore and do the research about the consumers’ acceptance toward advertising via mobile device. In addition, for the research we use several variables that were: consumers’ utility, consumers’ utilization of contextual information, consumers’ control, consumers’ sacrifice, consumers’ trust, and the last is frequency of exposure about the mobile advertising itself. This research is done using questionnaire to find out the Indonesian customer acceptance toward mobile advertising via mobile device. The result of this research tells that customer utilities, contextual, control, sacrifice, and trust of the SMS advertising are significantly affecting the acceptance about receiving mobile advertising; The frequency of exposure from SMS advertising are not significantly affect the customer acceptance toward mobile advertising via mobile device. With this result mobile advertising via message can deliver effectively and meet the company objective. Thus based on this research our prejudice about consumer acceptance in Indonesia mostly proven that consumers’ perceived utility, perceived contextual, perceived control, trust, perceived sacrifice are have significant correlation within the customer acceptance but for frequency of exposure did not have enough evidence to accepted and did not have significant correlation between consumers’ acceptance.
REAKTUALISASI AKTIVITAS RELIGIUS DI LANGGAR NURUL YAKIN DESA BUNIIN JAYA Nazaruddin, Ahmad; Rizali, Ahmad; Mutthiah, Mutthiah; Agustina, Lita; Yuliana, Erpipin; Bayti, Raudatul
Al-Manba Vol. 9 No. 2 (2024): Al Manba
Publisher : Sekolah Tinggi Agama Islam (STAI) Al-Ma'rif Buntok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69782/almanba.v9i2.42

Abstract

Buniin Jaya Village faces the problem of low community participation in religious activities at Langgar Nurul Yakin. This problem is caused by various factors such as the long distance between houses, inadequate road access, and the lack of religious figures who motivate the community. This study aims to reactualize religious activities in the village. The method used is Participatory Action Research (PAR), which involves the active participation of KKN students and villagers. Data were collected through interviews, group discussions, and observations. The results of the study showed that religious-based activities, such as the commemoration of the Prophet's Birthday, teaching the Koran, and the call to prayer competition, succeeded in increasing community participation in religious activities at Langgar Nurul Yakin. The atmosphere of the langgar, which was previously quiet, is now more lively, and residents are starting to be active in religious activities. This study suggests the formation of a langgar management to maintain the sustainability of religious activities at Langgar Nurul Yakin, Buniin Jaya village.
Co-Authors Ahmad Nazaruddin, Ahmad Anabelle Paramita Ratihayu Andreas Raharso4 Bayti, Raudatul M. Farhan Baihaqi Mutthiah, Mutthiah Rizali, Ahmad Yuliana, Erpipin