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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Al Manba
Ahmad Nazaruddin, Ahmad
Universitas Sriwijaya
Religion Humanities Decision Sciences, Operations Research & Management Other

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Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention Yunita, Dessy; Nazaruddin, Ahmad; Nailis, Welly
Jurnal Manajemen dan Kewirausahaan Vol 7, No 1 (2019): June 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i1.2538

Abstract

This study aims to examine the influence of YouTube Advertising on brand awareness and purchase intention. This study uses a conclusive design with single cross sectional. The number of samples are 210 respondents who watched advertisements on Youtube as research objects. Entertainment, informativeness, irritation, credibility, brand awareness and purchase intention are used to discuss the results of research. The results of this study show that the Youtube Advertising dimension does not influencee brand awareness, but brand awareness has impact on purchase intention.https://doi.org/10.26905/jmdk.v7i1.2538
REAKTUALISASI AKTIVITAS RELIGIUS DI LANGGAR NURUL YAKIN DESA BUNIIN JAYA Nazaruddin, Ahmad; Rizali, Ahmad; Mutthiah, Mutthiah; Agustina, Lita; Yuliana, Erpipin; Bayti, Raudatul
Al-Manba Vol. 9 No. 2 (2024): Al Manba
Publisher : Sekolah Tinggi Agama Islam (STAI) Al-Ma'rif Buntok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69782/almanba.v9i2.42

Abstract

Buniin Jaya Village faces the problem of low community participation in religious activities at Langgar Nurul Yakin. This problem is caused by various factors such as the long distance between houses, inadequate road access, and the lack of religious figures who motivate the community. This study aims to reactualize religious activities in the village. The method used is Participatory Action Research (PAR), which involves the active participation of KKN students and villagers. Data were collected through interviews, group discussions, and observations. The results of the study showed that religious-based activities, such as the commemoration of the Prophet's Birthday, teaching the Koran, and the call to prayer competition, succeeded in increasing community participation in religious activities at Langgar Nurul Yakin. The atmosphere of the langgar, which was previously quiet, is now more lively, and residents are starting to be active in religious activities. This study suggests the formation of a langgar management to maintain the sustainability of religious activities at Langgar Nurul Yakin, Buniin Jaya village.
Co-Authors Bayti, Raudatul Lita Agustina Mutthiah, Mutthiah Rizali, Ahmad Welly Nailis, Welly Yuliana, Erpipin Yunita, Dessy