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All Journal Jurnal Manajemen dan Organisasi Jurnal Mitra Manajemen Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Quantitative Economics and Management Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa International Journal of Economics, Management and Accounting
Teguh Widodo
Universitas Telkom
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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The Effect of Brand Hate on Non-repurchase Intention with Variety Seeking Behavior as Moderating Variable Syahrinabila Pulungan; Teguh Widodo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 5 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i5.62

Abstract

The purpose of this study is to examine the relationship between brands and consumers in a negative perspective that focuses on consumer behavior, such as purchase decisions by contributing to adding variables that can moderate the relationship between brand hate and non-repurchase intention, namely variety seeking behavior. The existence of a tendency for people to choose variety makes it important for researchers to use the variable seeking behavior to see its moderating effect on the non-repurchase intention. The population used in this study are e-commerce users in the five major cities in Indonesia. The sample selection technique uses purposive sampling. Data were collected through survey shared by Sosial Media. Data is processed using SMART-PLS 3.2.9. The results shows that brand hate has a positive effect on NWOM, Online Complaining and Non-repurchase intention. NWOM has a positive effect on non-repurchase intention. Online complaining has no effect on non-repurchase intention. Variety seeking behavior does not moderate the relationship between brand hate, NWOM, online complaining and non-repurchase intention.
Analysis Of Factors Affecting Online Shopping Behavior Moderated By Technology Anxiety On Shopee’s E-Commerce Platform During The Covid-19 Pandemic (Study On Telkom University Students) Teguh Widodo; Muhammad Akbari Salmandani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8314

Abstract

A survey conducted by Sirclo stated that there had been an increase of 90% since April 2020, namely since the Covid-19 pandemic, about the number of new users in several marketplaces. One of the marketplaces that has become the largest e-commerce and widely used by many people in Indonesia is Shopee. The use of e-commerce with the marketplace concept is part of the development of digital industry. Efforts made by business people to promote their product through the marketplace such as live streaming, celebrity endorsement, promotional tools, and providing online reviews facility from customers who had benefit from the products. The use of e-commerce requires digital literacy skills, both for businesses also for customers. The condition of an individual is inability to use and understand using technology can trigger anxiety in technology, so that it can have an impact on individual shopping behavior. This study aims to analyze how the effect of live streaming, celebrity endorsement, promotional tools, and online reviews moderated by technology anxiety on online shopping behavior at e-commerce Shopee during the Covid-19 pandemic that occulted at Telkom University students. The research method was quantitative research with cross-sectional study design. Data collection are carried out directly with primary data types using a questionnaire Google Form and a scale measurement, namely the Likert Scale. The population and sample in this study were students at Telkom University. The sampling technique uses non-probability sampling with purposive sampling. Data analysis was performed using (SEM) technique and the SmartPLS program for data processing
Co-Authors Abi Nubli Adzhani Andi Hadinda Marchelina Putri Salamah Dheana Rakhmawati Ika Vendhea Alivia Febrianti Mohammad Luqman Fauzan Kamil Muhammad Akbari Salmandani Ni Kadek Wahyu Utami Ni Luh Putu Krisma Maylina Nur Arif Munadie Puteri Vania Shara Sofia Fauziana Putri Syahrinabila Pulungan