Article Per Year (5 Year)
p-Index From 2020 - 2025
2.32
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Jurnal Mitra Manajemen Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Quantitative Economics and Management Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa eProceedings of Management International Journal of Economics, Management and Accounting
Teguh Widodo
Universitas Telkom
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Pengaruh Kepercayaan, Kenyamanan, Dan Layanan Customer Service Terhadap Minat Beli Berbelanja Online Pada Marketplace Jd.Id Annisa Larasati; Teguh Widodo
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era revolusi teknologi saat ini, semakin banyak perusahaan melahirkan marketplace baru untuk mempermudahmasyarakat berbelanja online. JD.ID salah satu marketplace yang mengalami penurunan penggunaan di setiap bulan,hal ini dikarenakan banyaknya keluhan masyarakat terhadap JD.ID. Penelitian ini bertujuan untuk mengetahuiseberapa besar pengaruh kepercayaan, kenyamanan, dan layanan customer service beserta tiga dimensinya yaitu Trustin Online Shopping, Convience of Online Shopping, Customer service Offered by Online Shopping pada marketplaceJD.ID. Penelitian ini menggunakan teknik pengumpulan data kuisioner dengan jumlah sampel sebnyak 385 respondendengan skala ordinal dan teknik analisis data menggunakan Partial Least Square Structural Equation Modeling (PLSSEM)dengan bantuan software SmartPLS . Menurut temuan penelitian, variabel kepercayaan dalam belanja online,sikap terhadapnya, kenyamanannya, layanan pelanggan yang disediakan olehnya, dan norma subjektif semuanyamemiliki dampak positif dan substansial terhadap variabel yang mengukur niat untuk berbelanja online. Selain itu,hubungan antara variabel sikap terhadap pembelian online dan variabel kepercayaan dalam belanja online,kenyamanan belanja online, dan layanan pelanggan yang disediakan oleh belanja online memiliki dampak positif dansubstansial.Kata Kunci-customer service, kenyamanan, kepercayaan, minat beli, norma subjektif
Pengaruh Ewom Dan Brand Image Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Moderasi (Studi Kasus Pengguna Shopee Di Indonesia) Nandika Rahadian Herlanda; Teguh Widodo
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh positif eWOM dan Brand Image terhadap PurchaseIntention melalui Brand Awareness sebagai variabel moderasi. Penelitian ini menggunakan teknik pengumpulan datakuantitatif dengan data primer menyebarkan kuesioner sebanyak 150 responden. Penelitian ini menggunakan softwareSmartPLS versi 3.2.9 untuk menganalisis data. Hasil dari penelitian ini menjukkan bahwa Brand Awarenessmemoderasi variabel eWOM dengan kategori Inderect Only (Full Moderation) dan memoderasi variabel Brand Imagedengan kategori Complemantary (Partial Moderation) terhadap variabel Purchase Intention.Kata Kunci-eWOM, Brand Image, Brand Awareness, Purchase Intention.
Anteseden Kepuasan Pelanggan Dan Pengaruh Terhadap Niat Perilaku Pada Kintsugi Coffee Reihan Fadlurachman; Teguh Widodo
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kintsulgi Colffee sebagai salah satul kafe yang mampul bertahan di tengah persaingan yang ketat sulpaya benarbenarmemahami dinamika selera pelanggan sebagai sasaran pasarnya serta berulsaha memulaskan pelanggan. Haltersebult menulnjulkkan multul layanan yang kulrang memulaskan pelanggannya. Penelitian betuljulan melakulkanpengulkulran pengarulh parsial kepulasan, kulalitas pelayanan, kulalitas makanan maulpuln penilaian harga padakepulasan pelanggan Kintsulgi Colffee. Lalul mengulkulr pengarulh kepulasan terhadap niat berperilakul pelangganserta pengarulh kulalitas pelayanan pada niat perilakul pelanggan Kintsulgi Colffee. Metolde deskriptif kulantitatifdipakai pada penelitian ini. Sampel dari penelitian ini melipulti pelanggan Kintsulgi Colffee. Data dikulmpullkanmelaluli literatulr dan kulesiolner, lalul data dianalisis memakai Path Analysis melaluli prolgram Partial Least Squlare.Hasil penelitian menulnjulkkan kulalitas pelayanan baik dengan nilai rata-rata sebesar 68,40%, kulalitas makananbaik dengan nilai rata-rata sebesar 69,06%, penilaian harga culkulp baik nilai rata-rata sebesar 67,86%. kepulasanpelanggan baik dari nilai rata-rata sebesar 68,25%. niat perilakul culkulp baik nilai rata-rata sebesar67,86%.Kesimpullan penelitian bahwa kepulasan memberi pengarulh polsitif terhadap niat berprilakul pelangganKintsulgi Colffee. Kulalitas pelayanan memberi pengarulh polsitif pada kepulasan pelanggan Kintsulgi Colffee.Kulalitas pelayanan memberi pengarulh polsitif atas niat perilakul pelanggan Kintsulgi Colffee. Kulalitas makananmemberi pengarulh polsitif pada kepulasan pelanggan Kintsulgi Colffee. Penilaian harga memberi pengarulh polsitifatas kepulasan pelanggan Kintsulgi Colffee.Kata kulnci-anteseden kepulasan pelanggan, niat perilakul.
Analisis Preferensi Produk Mobil Multi-Purpose Vehicle 1500cc Menggunakan Topic Modeling Trisna Guruminda; Teguh Widodo
eProceedings of Management Vol 10, No 5 (2023): Oktober 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Potensi pasar industri kendaraan mobil di Indonesia yang tinggi membuat tingkat persaingan antar perusahaanproduksi kendaraan mobil semakin ketat, brand pabrikan kendaraan mobil asal Negara Jepang, Toyota, Daihatsu,Mitsubishi, dan Suzuki berusaha untuk mempertahankan tingkat market share mereka dengan melakukan strategidiversifikasi produk terkait serta melakukan proses adjustment terhadap produk kendaraan mobil yang akandiluncurkan dengan preferensi konsumen Indonesia. Penelitian ini bertujuan untuk menjelaskan karakteristikkendaraan mobil jenis MPV 1500CC yang ideal menurut para Warganet Indonesia dan brand pabrikan, sertamenjelaskan perbandingan karakteristik kendaraan mobil jenis MPV 1500CC yang ideal antara WarganetIndonesia dan brand pabrikan. Subjek penelitian ini adalah YouTube channel Motomobi, AutonetMagz, OtoDriver, dan website resmi brand pabrikan. Objek penelitian ini adalah Toyota Veloz, Mitsubishi Xpander, DaihatsuXenia, dan Suzuki Ertiga. Proses data collecting dilakukan dengan menggunakan metode data scraping terhadapUser-Generated Content (UGC) yang diolah metode Topic Modeling dengan algoritma Latent Dirichlet Allocation(LDA). Hasil penelitian menunjukan bahwa faktor feature, comfort, design, dan engine merupakan prioritaskarakteristik kendaraan mobil MPV 1500CC versi brand pabrikan, sedangkan faktor design, feature, reliability,price, comfort, dan engine merupakan prioritas karakteristik yang ideal versi Warganet Indonesia.Kata Kunci-Mobil, Multi-Purpose Vehicle, Preferensi Konsumen, Topic Modeling, User Generated Content.
The Influence of Social Media Marketing on Consumer Brand Engagement (Adidas Study on Tiktok Application in Bandung City) Abi Nubli Adzhani; Teguh Widodo
Quantitative Economics and Management Studies Vol. 4 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2095

Abstract

In the rapidly developing digital era, social media, especially TikTok, has become an important platform for brand marketing. Adidas, as a leading global brand, uses TikTok to increase interaction with consumers, especially in the city of Bandung. However, it still needs to be understood to what extent Social Media Marketing on TikTok influences consumer engagement with the Adidas brand. This research aims to explore this, providing important insights for marketing strategies in this digital era. This research explores the impact of Social Media Marketing on consumer engagement with brands, especially on the TikTok application, with a focus on the Adidas account in Bandung City. This research used 417 samples collected through an online questionnaire with a purposive sampling technique with the criteria of being 17 - 25 years old, active social media users who follow the Adidas account on TikTok. The results of the analysis show that the Consumer–brand engagement variable has a significant effect on the Brand Awareness variable, the Consumer Brand Engagement variable has a significant effect on the Brand Image variable, the Customization variable has a significant effect on the Consumer Brand Engagement variable, the E-Wom variable has a significant effect on the Consumer Brand Engagement variable, the Entertainment variable has a significant effect on the Consumer variable, the Brand Engagement variable, the Interaction variable has a significant effect on the Consumer Brand Engagement variable, the Trendiness variable has no significant effect on Consumer Brand Engagement. This research provides important insights for companies like Adidas in designing more effective social media marketing strategies.
The Effect of Brand Hate on Non-repurchase Intention with Variety Seeking Behavior as Moderating Variable Syahrinabila Pulungan; Teguh Widodo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 5 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i5.62

Abstract

The purpose of this study is to examine the relationship between brands and consumers in a negative perspective that focuses on consumer behavior, such as purchase decisions by contributing to adding variables that can moderate the relationship between brand hate and non-repurchase intention, namely variety seeking behavior. The existence of a tendency for people to choose variety makes it important for researchers to use the variable seeking behavior to see its moderating effect on the non-repurchase intention. The population used in this study are e-commerce users in the five major cities in Indonesia. The sample selection technique uses purposive sampling. Data were collected through survey shared by Sosial Media. Data is processed using SMART-PLS 3.2.9. The results shows that brand hate has a positive effect on NWOM, Online Complaining and Non-repurchase intention. NWOM has a positive effect on non-repurchase intention. Online complaining has no effect on non-repurchase intention. Variety seeking behavior does not moderate the relationship between brand hate, NWOM, online complaining and non-repurchase intention.
Analysis Of Factors Affecting Online Shopping Behavior Moderated By Technology Anxiety On Shopee’s E-Commerce Platform During The Covid-19 Pandemic (Study On Telkom University Students) Teguh Widodo; Muhammad Akbari Salmandani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8314

Abstract

A survey conducted by Sirclo stated that there had been an increase of 90% since April 2020, namely since the Covid-19 pandemic, about the number of new users in several marketplaces. One of the marketplaces that has become the largest e-commerce and widely used by many people in Indonesia is Shopee. The use of e-commerce with the marketplace concept is part of the development of digital industry. Efforts made by business people to promote their product through the marketplace such as live streaming, celebrity endorsement, promotional tools, and providing online reviews facility from customers who had benefit from the products. The use of e-commerce requires digital literacy skills, both for businesses also for customers. The condition of an individual is inability to use and understand using technology can trigger anxiety in technology, so that it can have an impact on individual shopping behavior. This study aims to analyze how the effect of live streaming, celebrity endorsement, promotional tools, and online reviews moderated by technology anxiety on online shopping behavior at e-commerce Shopee during the Covid-19 pandemic that occulted at Telkom University students. The research method was quantitative research with cross-sectional study design. Data collection are carried out directly with primary data types using a questionnaire Google Form and a scale measurement, namely the Likert Scale. The population and sample in this study were students at Telkom University. The sampling technique uses non-probability sampling with purposive sampling. Data analysis was performed using (SEM) technique and the SmartPLS program for data processing
Co-Authors Abi Nubli Adzhani Andi Hadinda Marchelina Putri Salamah Annisa Larasati Dheana Rakhmawati Ika Vendhea Alivia Febrianti Liza Astriana Dewi Mohammad Luqman Fauzan Kamil Muhammad Akbari Salmandani Nandika Rahadian Herlanda Ni Kadek Wahyu Utami Ni Luh Putu Krisma Maylina Nur Arif Munadie Puteri Vania Shara Reihan Fadlurachman Sofia Fauziana Putri Syahrinabila Pulungan Trisna Guruminda