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All Journal Jurnal Manajemen dan Organisasi Jurnal Mitra Manajemen Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Quantitative Economics and Management Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa International Journal of Economics, Management and Accounting Journal of Indonesia Business Research (JIBR)
Teguh Widodo
Universitas Telkom
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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The Effect of Brand Hate on Non-repurchase Intention with Variety Seeking Behavior as Moderating Variable Syahrinabila Pulungan; Teguh Widodo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 5 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i5.62

Abstract

The purpose of this study is to examine the relationship between brands and consumers in a negative perspective that focuses on consumer behavior, such as purchase decisions by contributing to adding variables that can moderate the relationship between brand hate and non-repurchase intention, namely variety seeking behavior. The existence of a tendency for people to choose variety makes it important for researchers to use the variable seeking behavior to see its moderating effect on the non-repurchase intention. The population used in this study are e-commerce users in the five major cities in Indonesia. The sample selection technique uses purposive sampling. Data were collected through survey shared by Sosial Media. Data is processed using SMART-PLS 3.2.9. The results shows that brand hate has a positive effect on NWOM, Online Complaining and Non-repurchase intention. NWOM has a positive effect on non-repurchase intention. Online complaining has no effect on non-repurchase intention. Variety seeking behavior does not moderate the relationship between brand hate, NWOM, online complaining and non-repurchase intention.
Analysis Of Factors Affecting Online Shopping Behavior Moderated By Technology Anxiety On Shopee’s E-Commerce Platform During The Covid-19 Pandemic (Study On Telkom University Students) Teguh Widodo; Muhammad Akbari Salmandani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8314

Abstract

A survey conducted by Sirclo stated that there had been an increase of 90% since April 2020, namely since the Covid-19 pandemic, about the number of new users in several marketplaces. One of the marketplaces that has become the largest e-commerce and widely used by many people in Indonesia is Shopee. The use of e-commerce with the marketplace concept is part of the development of digital industry. Efforts made by business people to promote their product through the marketplace such as live streaming, celebrity endorsement, promotional tools, and providing online reviews facility from customers who had benefit from the products. The use of e-commerce requires digital literacy skills, both for businesses also for customers. The condition of an individual is inability to use and understand using technology can trigger anxiety in technology, so that it can have an impact on individual shopping behavior. This study aims to analyze how the effect of live streaming, celebrity endorsement, promotional tools, and online reviews moderated by technology anxiety on online shopping behavior at e-commerce Shopee during the Covid-19 pandemic that occulted at Telkom University students. The research method was quantitative research with cross-sectional study design. Data collection are carried out directly with primary data types using a questionnaire Google Form and a scale measurement, namely the Likert Scale. The population and sample in this study were students at Telkom University. The sampling technique uses non-probability sampling with purposive sampling. Data analysis was performed using (SEM) technique and the SmartPLS program for data processing
Pengaruh Electronic Word of Mouth dalam Upaya Meningkatkan Value Co-Creation dan Brand Trust yang Mengarah pada Purchase Intention: Studi Kasus pada Marketplace JD.ID Wulan Fitri Fatimah; Teguh Widodo
Journal of Indonesia Business Research (JIBR) Vol. 1 No. 1 (2023): September 2023
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v1i1.6443

Abstract

JD.ID adalah salah satu perusahaan e-commerce di Indonesia yang mempunyai nilai loyalitas dan rating terendah jika dibandingkan dengan kompetitornya. Ulasan negatif pelanggan pada JD.ID adalah gambaran fenomena gunung es yang menunjukkan keluhan pelanggan yang ada hanya tampak di permukaan. Tujuan pada penelitian ini adalah untuk menguji pengaruh electronic word of mouth (e-WOM) dalam upaya meningkatkan brand value co-creation dan brand trust serta dampaknya terhadap minat pembelian. Pengumpulan data dilakukan dengan cara membagikan kuesioner kepada 139 orang responden dengan teknik penarikan sampel purposive sampling dan accidental sampling. Teknik analisis data menggunakan Structural Equation Modelling. Hasil pada penelitian ini menunjukkan E-WOM berpengaruh terhadap brand value co-creation engagement behavior, brand value co-creation engagement attitude, brand trust, dan minat membeli. Brand value cocreation engagement behavior tidak terbukti berpengaruh terhadap minat membeli, namun brand value cocreation engagement atitude terbukti berpengaruh terhadap minat membeli. Brand trust tidak terbukti berpengaruh terhadap minat membeli. E-WOM tidak berepengaruh terhadap minat membeli jika melalui brand value co-creation engagement behavior, brand value co-creation engagement attitude, dan brand trust.
Pengaruh E-WOM pada Media Sosial YouTube terhadap Brand Attitude dan Purchase Intention pada Toyota All New Avanza: Studi Kasus di Kota Bandung Muhammad Rafi Argyatama; Teguh Widodo
Journal of Indonesia Business Research (JIBR) Vol. 1 No. 1 (2023): September 2023
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jibr.v1i1.6452

Abstract

ak Penelitian ini bertujuan untuk menyelidiki bagaimana pengaruh electronic word of mouth dari video review Toyota All New Avanza pada media sosial Youtube tersebut dengan brand attitude dan purchase intention. Metode kuantitaif digunakan untuk menguji hubungan sebab-akibat dari variabel-variabel yang membentuk model persamaan sturktural. Survei dengan lima skala likert digunakan dalam pengumpulan data primer. Convenience Sampling dengan teknik non-probability sampling digunakan dalam mengumpulkan 350 responden dengan menyebarkan kuesioner secara online kepada masyarakat yang tertarik membeli Toyota All New Avanza terutama di kota Bandung. Hasil penelitian menyatakan bahwa electronic word of mouth berpengaruh signifikan terhadap brand attitude, electronic word of mouth juga berpengaruh teradap purchase intention, dan brand attitude juga dapat berpengaruh signifikan terhadap purchase intention
The Effect of Brand Hate on Non-repurchase Intention with Variety Seeking Behavior as Moderating Variable Syahrinabila Pulungan; Teguh Widodo
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 5 (2023)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i5.62

Abstract

The purpose of this study is to examine the relationship between brands and consumers in a negative perspective that focuses on consumer behavior, such as purchase decisions by contributing to adding variables that can moderate the relationship between brand hate and non-repurchase intention, namely variety seeking behavior. The existence of a tendency for people to choose variety makes it important for researchers to use the variable seeking behavior to see its moderating effect on the non-repurchase intention. The population used in this study are e-commerce users in the five major cities in Indonesia. The sample selection technique uses purposive sampling. Data were collected through survey shared by Sosial Media. Data is processed using SMART-PLS 3.2.9. The results shows that brand hate has a positive effect on NWOM, Online Complaining and Non-repurchase intention. NWOM has a positive effect on non-repurchase intention. Online complaining has no effect on non-repurchase intention. Variety seeking behavior does not moderate the relationship between brand hate, NWOM, online complaining and non-repurchase intention.
Co-Authors Abi Nubli Adzhani Andi Hadinda Marchelina Putri Salamah Dheana Rakhmawati Ika Vendhea Alivia Febrianti Mohammad Luqman Fauzan Kamil Muhammad Akbari Salmandani Muhammad Rafi Argyatama Ni Kadek Wahyu Utami Ni Luh Putu Krisma Maylina Nur Arif Munadie Puteri Vania Shara Sofia Fauziana Putri Syahrinabila Pulungan Wulan Fitri Fatimah