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All Journal ETNOSIA : Jurnal Etnografi Indonesia Innovative: Journal Of Social Science Research
Hadi, Amnah
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Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The New Sakai: Efforts to construct the Sakai identity Hijjang, Pawennari; El Amady, M Rawa; Hadi, Amnah
ETNOSIA : Jurnal Etnografi Indonesia Vol. 8 No. 1 (2023)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v8i1.24451

Abstract

This study is about the transformation of the Sakai tribe regarding changes in the natural, socio-economic and political environment. The Sakai tribe has blended in with the community, owning companies, and holding political as well as government positions. Sakai now is the ‘new Sakai’ that is different from the ‘old Sakai’ stereotyped as backward, stupid, and introvert. The purpose of this paper is to describe the response of the Sakai tribe towards changes through their identity construction. We used ethnography as a method and the data was obtained by living in five kebatinan. The researcher lived at the research location, observed the situation, conducted in-depth interviews and had continuous discussions with the participant to deepen their understanding of the data. The data obtained was then then analyzed descriptively by discussing Warren's theory of identity construction and adaptation theory. This study found that the Sakai people adapt significantly to changes in the natural, socio-economic and political environment. One of the sources of this adaptability comes from education, that since the reformation, the Sakai people have massively made educational efforts for their younger generation. This study concludes that every community has the ability to adapt to changes in its environment based on the knowledge possessed by that community.
Pengaruh Narasi Iklan Shopee terhadap Keputusan Pembelian Konsumen Secara Online Syahriati, St; Hadi, Amnah
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17493

Abstract

Shopee merupakan platform e-commerce yang berbasis di Singapura, yang menyediakan berbagai kategori produk seperti elektronik, fashion, kecantikan, makanan dan minuman, serta berbagai barang lainnya. Selain itu, Shopee juga menawarkan layanan pengiriman dan sistem pembayaran yang aman dan terpercaya bagi penggunanya di seluruh kawasan. Tujuan dari penelitian ini adalah untuk: 1) menganalisis penggunaan narasi bahasa iklan Shopee; 2) memahami strategi penggunaan bahasa dalam iklan Shopee untuk menarik perhatian konsumen; dan 3) mengukur pengaruh penggunaan narasi bahasa dalam iklan Shopee terhadap keputusan pembelian konsumen. Data diperoleh melalui metode wawancara dengan narasumber. Hasil penelitian ini menunjukkan bahwa: 1) narasi bahasa yang digunakan dalam iklan Shopee meliputi bahasa persuasif, interaktif, deskriptif, dan humoris; 2) strategi bahasa yang diterapkan dalam iklan Shopee berfokus pada penggunaan jingle dan kalimat persuasif untuk menarik minat konsumen; 3) penggunaan narasi bahasa dalam iklan Shopee terbukti berpengaruh terhadap keputusan pembelian konsumen, karena bahasa yang digunakan cenderung persuasif dengan menawarkan berbagai insentif seperti diskon, gratis ongkir, cashback, dan penawaran menarik lainnya.
Co-Authors El Amady, M Rawa Pawennari Hijjang Syahriati, St