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All Journal Indonesian Journal of Political Studies
Kawsar Ahmed
Mawlana Bhashani Science and Technology University, Santosh, Tangail-1902
Social Sciences

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Formation of Public Opinion Through Facebook: A Study on the 2024 General Election Campaign of Bangladesh Islam, Md Fakrul; Islam, Md. Hafizul; Ahmed, Kawsar
Indonesian Journal of Political Studies Vol. 5 No. 1 (2025): April
Publisher : Department of Political Sciences, Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/ijps.2025.5.1.26-45

Abstract

Facebook has become a pivotal platform for political propagandists, offering a medium for political participation and conversation. This study addresses concerns about Facebook’s influence on public opinion in Bangladesh, particularly in the lead-up to the 2024 general election. Employing a mixed-methods approach, the study involved 307 participants across five parliamentary constituencies and conducted interviews with seven individuals to examine the relationships between Facebook usage, interactions with political actors, and exposure to political content. Findings reveal that Facebook significantly impacts public opinion, fostering political participation and discussions. However, responses to political content often involve emotional and spontaneous reactions rather than informed and rational debate.
Co-Authors Islam, Md Fakrul Islam, Md. Hafizul