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All Journal JURNAL PERTANIAN Jurnal Manajemen dan Bisnis Jayakarta Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Nurhayati, Astri
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Veterinary

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EFFECTS OF REDUCE SPECIFIC BAU ON KUNASIT (Curcuma Domestica Val.) AS NATURAL DYE COLOR Mardiah, Mardiah; Nurhayati, Astri; Amalia, Lia
Jurnal Pertanian Vol. 9 No. 1 (2018): APRIL
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (908 KB) | DOI: 10.30997/jp.v9i1.1151

Abstract

Turmeric is widely used as a herbal medicine, food preservation and food coloring. However, food industries have less interest to utilize turmeric as a food coloring due to its spesific aroma. The objective of this research was to obtain the proper method to eliminate the turmeric’s spesific aroma. The experimental methods consisted of 3 stages, namely distillation (A1) and non-distillation (A2) methods which then was extracted by maceration method with the addition of 96% ethanol (B1), acetone (B2) and ethanol 96% + acetone (B3) as stage 1; with (C1) and without heating (C2) as stage 2; and the addition of 3% acetic acid and 3% citric acid as stage 3. The results of stage 1, 2, and 3 were the spesific aroma of turmeric tend to be weak when use the distillation and maceration with 96% ethanol where the curcumin content was 0.50%, and with the addition of 3% acetic acid which have a brighter color, respectively. The color analysis showed that the color by adding 3% acetic acid has CIE b* (yellow) of 66.85 with pH of 3.24. So, the proper method for eliminating the turmeric’s spesific aroma was distillation process then followed by extraction using 96% ethanol and adding 3% acetic acid to increase the color brightness and homogeneity. 
ANALISIS PERMASALAHAN KEUANGAN DALAM BISNIS TRANSPORT LEASING: TINJAUAN TERHADAP PENGELOLAAN MODAL DAN LIKUIDITAS Ruliyanti, Silvia Ami; Anggraeni, Delia; Nurhayati, Astri; Salsabila, Dita Athiyah; Nurlisah, Siti
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 9 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i9.2389

Abstract

Penelitian ini bertujuan untuk menganalisis permasalahan keuangan yang sering dihadapi dalam bisnis transport leasing, dengan fokus pada pengelolaan modal dan likuiditas. Transport leasing merupakan industri yang penting dalam ekonomi global, namun seringkali dihadapkan pada tantangan keuangan yang kompleks. Penelitian ini menggunakan metode analisis deskriptif untuk mengidentifikasi dan menganalisis berbagai permasalahan yang muncul dalam pengelolaan modal dan likuiditas dalam bisnis transport leasing. Hasil analisis menunjukkan bahwa salah satu permasalahan utama dalam pengelolaan modal adalah ketidakseimbangan antara pendanaan jangka panjang dan pendek. Banyak perusahaan transport leasing cenderung mengandalkan pendanaan jangka pendek untuk mendanai aset jangka panjang mereka, yang dapat meningkatkan risiko likuiditas dan rentan terhadap perubahan kondisi pasar. Selain itu, permasalahan likuiditas juga muncul akibat dari penjadwalan pembayaran sewa yang tidak sinkron dengan pembayaran cicilan pinjaman. Kemudian, penelitian ini mengidentifikasi beberapa strategi yang dapat diterapkan untuk mengatasi permasalahan keuangan tersebut. Diantaranya adalah diversifikasi sumber pendanaan, manajemen kas yang lebih efektif, dan peningkatan kerjasama dengan lembaga keuangan untuk mendapatkan akses ke pendanaan jangka panjang dengan suku bunga yang lebih rendah. Dengan demikian, penelitian ini memberikan wawasan yang berharga bagi para praktisi dan pengambil keputusan dalam industri transport leasing untuk meningkatkan pengelolaan modal dan likuiditas mereka, sehingga dapat mengurangi risiko keuangan dan meningkatkan kinerja bisnis mereka secara keseluruhan.
PENGARUH FLASH SALE DAN LIVE STREAMING TERHADAP PEMBELIAN IMPULSIF DI MARKETPLACE TIKTOK Fauziah Amri, Dini; Pauzy, Depy Muhamad; Nadia Ikhwan, Diva; Nurhayati, Astri; Rosiyana, Silva
Jurnal Manajemen & Bisnis Jayakarta Vol 7 No 2 (2026): Vol 7 No 02 Januari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v7i2.406

Abstract

This study aims to analyze the influence of flash sales and live streaming on impulsive buying behavior among TikTok Shop users of Wardah products in Tasikmalaya City. The research employed a quantitative method with a survey approach involving 50 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 26. The findings indicate that both flash sales and live streaming have a positive and significant effect on impulsive buying, both partially and simultaneously. Flash sales create time pressure and a fear of missing out (FOMO), while live streaming enhances emotional engagement and consumer trust through direct interaction. The R² value of 0.665 shows that these variables explain 66.5% of the variation in impulsive buying behavior. The results confirm that combining interactive promo
Co-Authors Anggraeni, Delia Depy Muhamad Pauzy Fauziah Amri, Dini Indradewa, Rhian Lia Amalia Nadia Ikhwan, Diva Nurlisah, Siti Rosiyana, Silva Ruliyanti, Silvia Ami Salsabila, Dita Athiyah