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All Journal Abdi Psikonomi
Subagyo, Daryono
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Religion Humanities Economics, Econometrics & Finance

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Digital Marketing Assistance for MSME Members of the Aisyiyah Branch Leadership (PCA) Colomadu Karanganyar Subagyo, Daryono; Siti Aisyah; Handy Nugraha; Rina Trisnawati; Mujiyati, Mujiyati; Eni Setyowati; keisha Jenny Maulida Nugraha; Firlina Rizky Ramadhina
Abdi Psikonomi Vol 6, No 1 (2025): Juni 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i1.10706

Abstract

This community service is carried out based on the problems faced by the Aisyah Branch Management (PCA) Colomadu Karanganyar, Central Java. The target audience needs digital marketing assistance support for members who have micro and small businesses. The problems faced by partners are the lack of complete data on the PCA Colomadu UMK profile and the lack of UMK capabilities in conducting digital promotions. The purpose of this community service activity is 1. to help the target audience in branding UMK through digital promotions, 2. Helping partners find marketing strategies that are in accordance with UMK conditions, 3. Assisting partners in improving skills to create attractive promotions, 4. Supporting partners to be able to achieve UMK performance improvement targets. The methods used in this activity are the Focus Group Discussion method, direct practice, training, and assistance. The expected output of this community service is a publication article in a journal, documentation that will be uploaded to online or offline media.
Pendampingan Kelompok Usaha Wanita Bilqis Setyowati, Eni; Hasmarini, Maulidiyah Indira; Subagyo, Daryono; Arif, Muhammad; Maris, Indra Din; Wulandari , Dita
Abdi Psikonomi Vol 3, No 2 (2022): Agustus 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.439

Abstract

Pengembangan Usaha Mikro dan Kecil (UMK) di Indonesia merupakan salah satu prioritas dalam pembangunan ekonomi nasional. Hal ini selain karena usaha tersebut merupakan tulang punggung system ekonomi kerakyatan yang tidak hanya ditujukan untuk mengurangi masalah kesenjangan antar golongan pendapatan dan antar pelaku usaha, ataupun pengentasan kemiskinan dan penyerapan tenaga kerja. Lebih dari itu, pengembangannya mampumemperluas basis ekonomi dan dapat memberikan konstribusi yang signifikan dalam mempercepat perubahan struktural, yaitu meningkatnya perekonomian daerah dan ketahanan ekonomi nasional (Munizu, 2010).
Co-Authors ENI SETYOWATI Eni Setyowati Firlina Rizky Ramadhina Handy Nugraha Hasmarini, Maulidiyah Indira keisha Jenny Maulida Nugraha Maris, Indra Din Muhammad Arif Mujiyati Mujiyati Rina Trisnawati Siti Aisyah Wulandari , Dita