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All Journal JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Disrupsi Bisnis Juwara : Jurnal Wawasan dan Aksara Journal of Marketing Innovation Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Management Analysis Journal
Istanti, Fredianaika
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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OPTIMALISASI SISTEM PENGENDALIAN INTERN DAN PENYUSUNAN LAPORAN KEUANGAN BKM CANDISARI KOTA SEMARANG Utaminingsih, Nanik Sri; Sari, Maylia Pramono; Istanti, Fredianaika; Ardina, Ayu Martaning Yogi
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel pengabdian ini bertujuan untuk memberikan pengabdian kepada masyarakat berupa pengendalian intern dan penyusunan laporan keuangan Badan Keswadayaan Masyarakat (BKM) Kecamatan Candisari Kota Semarang. Tujuan dari pengabdian memberikan pengetahuan terkait dengan sistem pengendalian internal. Pengelolaan keuangan yang tidak akuntabel dapat berdapat terhadap kelangsungan hidup organisasi. Akibatnya tujuan dibentuknya BKM sebagai kepanjangan tangan tangan pemerintah untuk mengatasi kemiskinan tidak akan tercapai. Solusi yang ditawarkan bagi BKM Kota Semarang agar terhindar dari praktek kecurangan adalah tim pengabdian Unnes adalah melakukan kerja sama pengabdian dengan pendekatan triple helix guna menyusun sistem pengendalian internal dan sistem penyusunan laporan keuangan berbasis macro excel. Kegiatan Pengabdian ini dilakukan dengan pendekatan bottom to up. Sehingga kegiatan dibagi menjadi beberapa tahap yaitu (1) Pengumpulan data keuangan ; (2) pelatihan dan pendampingan; (3) pengajaran (4) Evaluasi dan Monitoring. Secara teknis seluruh tahapan ini diikuti oleh 23 peserta dari BKM Kecamatan Candisari Kota Semarang. Dari 23 peserta,menilai kegiatan ini sangat bermanfaat positif bagi BKM (Badan Keswadayaan Masyarakat).
The Influence of Perceived Ease of Use and Perceived Usefulness on Repurchase Intention with Customer Satisfaction as a Mediating Variable Luthfyyah, Salma; Istanti, Fredianaika
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47365

Abstract

In this study, the impact of perceived ease of use and usefulness on repurchase intention is examined using customer satisfaction as a mediating variable for Tokopedia users in Tangerang Regency. Using a quantitative approach with a qualitative approach, 107 respondents were selected using the purposive sample technique. The Partial Least SquareStructural Equation Model (PLS-SEM) method is used for data analysis. The study's findings indicate that perceived ease of use has a positive and significant impact on repurchase intention on customer satisfaction.Conversely, Perceived usefulness has no impact on repurchase intention; it simply influences customer satisfaction. Furthermore, the association between perceived ease of use and usefulness and repurchase intention has not been shown to be mediated by customer satisfaction. According to this research, perceived utility is insufficient to motivate repurchase decisions in the absence of customer happiness, while simplicity of use is a significant element in fostering customer loyalty. The findings of this study suggest that e-commerce managers should concentrate more on creating user-friendly systems in order to boost client loyalty and happiness
Enhancing Consumer Loyalty through Product Quality and Word of Mouth in MSME's Istanti, Fredianaika; Maftukhah, Ida; Azizah, Zainab; Kusuma, Nadia Ingrida
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.32365

Abstract

MSMEs contribute to labor absorption and drive local economic growth. This study aims to analyze the role of product quality and word of mouth on consumer loyalty through consumer satisfaction as an intervening variable among MSME product users in Semarang City. This research is motivated by the important role of MSMEs in employment and their contribution to driving local economic growth. Therefore, understanding the factors influencing consumer loyalty is crucial for maintaining the sustainability of MSME businesses. The approach used in this study is quantitative with an explanatory research method. Data analysis was conducted using SEM (Structural Equation Modeling) based on PLS (Partial Least Squares) to examine the relationships between the variables studied. The study population was MSME product users in Semarang City. The sampling technique used was purposive sampling with 200 respondents. Data collection was conducted through questionnaires. The results show that product quality has a positive and significant effect on consumer loyalty. Word of mouth has a positive and significant effect on consumer loyalty. Consumer satisfaction has a positive and significant effect on consumer loyalty. Product quality has a positive and significant effect on consumer satisfaction. Word of mouth has a positive and significant effect on consumer satisfaction. Furthermore, customer satisfaction has been shown to mediate the influence of product quality and word of mouth on customer loyalty. The implications of this research indicate that improving product quality and optimizing word of mouth, both directly and through increased customer satisfaction, can be an effective strategy for MSMEs to build and maintain customer loyalty in Semarang City. These findings are expected to provide a basis for MSMEs and policymakers to design programs to improve product quality and strengthen word-of-mouth promotion in a more targeted manner.
Green Marketing and Consumer Responses: Examining Purchase Decisions in the Indonesian Skincare Industry Istanti, Fredianaika; Soliha, Euis
Journal of Marketing Innovation (JMI) Vol. 5 No. 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i2.346

Abstract

Evolving trends in beauty and cosmetics production have contributed to environmentally related waste, prompting the need for businesses to uphold ecological integrity. In response, many firms within the cosmetics sector are transitioning toward more environmentally sustainable business models.  This study explores green marketing motivation alongside product and brand image relations, analyzing the impact of brand image as a mediating factor in the relationship between green marketing, product quality, and purchase decisions. This study employed PLS-SEM to analyze data collected from 256 respondents who actively use local skincare brands in Indonesia. The sample size was determined based on recommended minimum sample size for PLS-SEM, ensuring adequacy for robust statistical analysis. The findings highlight the pivotal role of brand image as a mediating variable linking green marketing and product quality to consumer purchasing decisions. While green marketing and product quality exert limited direct effects on purchase behavior, both significantly strengthen brand image, which subsequently serves as a critical driver of consumer decision-making. This underscores that firms seeking to convert their green marketing and quality initiatives into actual consumer purchases should prioritize strengthening brand image. Theoretically, the results enrich the understanding of how brand image functions as a strategic link between sustainable marketing efforts and consumer decision-making.
Peran Manajemen Pendidikan dalam Meningkatkan Pendapatan Pelaku Usaha MUA Tutik, Tutik; Istanti, Fredianaika
Juwara: Jurnal Wawasan dan Aksara Vol. 4 No. 1 (2024)
Publisher : Yayasan Pendidikan dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/juwara.v4i1.106

Abstract

ABSTRAK Pendidikan merupakan salah satu faktor terpenting dalam meningkatkan kualitas usaha masyarakat, yang pada gilirannya akan berkontribusi dalam meningkatkan pendapatan. Penelitian ini mengeksplorasi peran manajemen pendidikan dalam meningkatkan pendapatan pelaku usaha MUA (Make-Up Artist). Penelitian ini bertujuan untuk memahami pentingnya manajemen pendidikan dalam mendukung pelaku usaha dalam meningkatkan kualitas usahanya. Metode penelitian ini melibatkan observasi dan analisis data dari kegiatan pengembangan serta perubahan yang terjadi seiring dengan peningkatan pendapatan. Hasil penelitian menunjukkan bahwa manajemen pendidikan memberikan dampak positif bagi pelaku usaha MUA dalam meningkatkan kepercayaan konsumen. Semakin tinggi jenjang pendidikan pelaku usaha MUA, semakin tinggi pula tingkat kepercayaan konsumen dalam memilih jasa MUA. Studi ini memberikan wawasan tentang pentingnya pendidikan dalam mendukung dunia usaha dan dapat menjadi referensi bagi pelaku usaha lainnya dalam menghadapi tantangan di masa depan. ABSTRACT Education is one of the most important factors in improving the quality of people's businesses, which in turn will contribute to increasing income. This research explores the role of education management in increasing the income of MUA (Make-Up Artist) business actors. This research aims to understand the importance of education management in supporting MUAs in improving their business quality. The research method involves observation and data analysis of development activities as well as changes that occur along with increased income. The results showed that education management has a positive impact on MUA business actors in increasing consumer confidence. The higher the level of education of MUA business actors, the higher the level of consumer confidence in choosing MUA services. This study provides insight into the importance of education in supporting the business world and can be a reference for other business actors in facing future challenges.
Talent Management and Knowledge Management Effects on Employee Performance: The Mediating Role of Job Satisfaction: (A Study on Employees of Yayasan Bina Tani Sejahtera) Faqih Ahmadi, Abi Fiqri; Istanti, Fredianaika
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 2 (2026): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i2.57829

Abstract

This study aims to analyze the role of job satisfaction as a mediating variable in the relationship between talent management, knowledge management, and employee performance. Effective human resource management is considered essential in ensuring the alignment between employee competencies and job placement in order to enhance performance. This study adopts a quantitative approach involving 65 employees of the Bina Tani Sejahtera Foundation distributed nationally, using a simple random sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that talent management and knowledge management have a positive and significant effect on employee performance, both directly and indirectly through job satisfaction. These findings confirm that job satisfaction serves as a significant partial mediator, underscoring the importance of job satisfaction in strengthening the effectiveness of organizational talent and knowledge management practices. Theoretically, this study contributes to the human resource management literature by enriching the understanding of job satisfaction as a mediating mechanism. Practically, the findings provide implications for the management of the Bina Tani Sejahtera Foundation to reinforce talent management and knowledge management practices as sustainable strategies for enhancing employee satisfaction and performance.
Pengaruh Training Development dan Career Development terhadap Employee Performance: Peran Mediasi Organizational Commitment 'Aini, Nurul; Istanti, Fredianaika
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.58948

Abstract

Penelitian ini bertujuan menganalisis pengaruh langsung dan tidak langsung training development dan career development terhadap employee performance dengan organizational commitment sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan tipe explanatory research. Populasi penelitian adalah seluruh pegawai Dinas Perdagangan, Koperasi, dan Usaha Kecil dan Menengah Kabupaten Demak sebanyak 166 pegawai. Sampel berjumlah 117 responden yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 5% dan teknik simple random sampling. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan bantuan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa training development dan career development berpengaruh positif dan signifikan terhadap employee performance. Selain itu, organizational commitment juga berpengaruh positif terhadap employee performance serta memediasi secara parsial hubungan antara training development dan career development terhadap employee performance. Pengaruh training development lebih dominan secara langsung terhadap kinerja, sedangkan career development lebih kuat melalui peningkatan organizational commitment. Temuan ini menegaskan pentingnya optimalisasi program pelatihan yang relevan dan pengembangan karier yang berkelanjutan guna meningkatkan komitmen serta kinerja pegawai.
Co-Authors 'Aini, Nurul Ardina, Ayu Martaning Yogi AZIZAH, ZAINAB Euis Soliha Faqih Ahmadi, Abi Fiqri Ida Maftukhah Kusuma, Nadia Ingrida Luthfyyah, Salma Maylia Pramono Sari Nanik Sri Utaminingsih Tutik Tutik