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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Juwara : Jurnal Wawasan dan Aksara International Journal of Applied Finance and Business Studies Journal of Marketing Innovation Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Management Analysis Journal
Istanti, Fredianaika
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OPTIMALISASI SISTEM PENGENDALIAN INTERN DAN PENYUSUNAN LAPORAN KEUANGAN BKM CANDISARI KOTA SEMARANG Utaminingsih, Nanik Sri; Sari, Maylia Pramono; Istanti, Fredianaika; Ardina, Ayu Martaning Yogi
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel pengabdian ini bertujuan untuk memberikan pengabdian kepada masyarakat berupa pengendalian intern dan penyusunan laporan keuangan Badan Keswadayaan Masyarakat (BKM) Kecamatan Candisari Kota Semarang. Tujuan dari pengabdian memberikan pengetahuan terkait dengan sistem pengendalian internal. Pengelolaan keuangan yang tidak akuntabel dapat berdapat terhadap kelangsungan hidup organisasi. Akibatnya tujuan dibentuknya BKM sebagai kepanjangan tangan tangan pemerintah untuk mengatasi kemiskinan tidak akan tercapai. Solusi yang ditawarkan bagi BKM Kota Semarang agar terhindar dari praktek kecurangan adalah tim pengabdian Unnes adalah melakukan kerja sama pengabdian dengan pendekatan triple helix guna menyusun sistem pengendalian internal dan sistem penyusunan laporan keuangan berbasis macro excel. Kegiatan Pengabdian ini dilakukan dengan pendekatan bottom to up. Sehingga kegiatan dibagi menjadi beberapa tahap yaitu (1) Pengumpulan data keuangan ; (2) pelatihan dan pendampingan; (3) pengajaran (4) Evaluasi dan Monitoring. Secara teknis seluruh tahapan ini diikuti oleh 23 peserta dari BKM Kecamatan Candisari Kota Semarang. Dari 23 peserta,menilai kegiatan ini sangat bermanfaat positif bagi BKM (Badan Keswadayaan Masyarakat).
E-service quality, e-trust, and e-wom toward repurchase intention: The mediating role of e-customer satisfaction among tiktok shop users in Semarang Nafisah, Inggi; Istanti, Fredianaika
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.376

Abstract

The rapid expansion of e-commerce in Indonesia has been marked by the emergence of TikTok Shop, a platform that combines entertainment and commerce, particularly attracting Generation Z users. This study aims to analyze the influence of e-service quality, e-trust, and electronic word of mouth (e-WOM) on repurchase intention, with e-customer satisfaction as a mediating variable. A quantitative method was applied, involving 100 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling with SmartPLS 4.0. The results show that e-customer satisfaction does not significantly affect repurchase intention (t = 1.907; p = 0.057), and it does not mediate the relationship between the exogenous variables and repurchase intention. E-service quality and e-trust also show no significant effect on e-customer satisfaction or repurchase intention (p > 0.05). However, e-WOM has a positive and significant influence on e-customer satisfaction (t = 2.887; p = 0.004). These findings indicate that Gen Z purchasing behavior on social commerce platforms tends to be influenced more by peer communication and digital trends rather than by traditional service quality and trust factors. This study enriches the theoretical discourse on digital consumer behavior in Indonesia and provides practical recommendations for e-commerce platforms to enhance repurchase intention strategies through social engagement, influencer collaboration, and optimized e-WOM mechanisms.
The Influence of Perceived Ease of Use and Perceived Usefulness on Repurchase Intention with Customer Satisfaction as a Mediating Variable Luthfyyah, Salma; Istanti, Fredianaika
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47365

Abstract

In this study, the impact of perceived ease of use and usefulness on repurchase intention is examined using customer satisfaction as a mediating variable for Tokopedia users in Tangerang Regency. Using a quantitative approach with a qualitative approach, 107 respondents were selected using the purposive sample technique. The Partial Least SquareStructural Equation Model (PLS-SEM) method is used for data analysis. The study's findings indicate that perceived ease of use has a positive and significant impact on repurchase intention on customer satisfaction.Conversely, Perceived usefulness has no impact on repurchase intention; it simply influences customer satisfaction. Furthermore, the association between perceived ease of use and usefulness and repurchase intention has not been shown to be mediated by customer satisfaction. According to this research, perceived utility is insufficient to motivate repurchase decisions in the absence of customer happiness, while simplicity of use is a significant element in fostering customer loyalty. The findings of this study suggest that e-commerce managers should concentrate more on creating user-friendly systems in order to boost client loyalty and happiness
Revitalisasi tata kelola manajemen BUMDes sebagai upaya penanggulangan pengangguran warga Desa Kalisidi, Kecamatan Ungaran Barat, Kabupaten Semarang Zaenuri, Ahmad; Ardiansari, Anindya; Wulansari, Nury Ariani; istanti, Fredianaika; Prasetyo, Irawan; Maknun, Lu’lu’atul; Nawangsari, Lintang; Aryadi, Adellia Eky
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32544

Abstract

Abstrak Hadirnya Badan Usaha Milik Desa (BUMDes) menjadi harapan besar bagi desa karena dapat menunjang kesejahteraan ekonomi desa. Namun seyogyanya hal ini tidak berlaku bagi warga Desa Kalisidi, Ungaran Barat, Kecamatan Semarang. BUMDes yang sudah terbentuk sejak 2017 belum mampu berfungsi secara optimal dan belum bisa memperkuat tatanan perekonomian desa. Tim Pengabdi mengusulkan solusi atas permasalahan tersebut dengan melakukan Revitalisasi Tata Kelola Manajemen BUMDes sebagai upaya dalam penanggulangan pengangguran. Dalam proses pelaksanaannya, diperlukan kolaborasi dan koordinasi dari beberapa pihak terkait dalam mendukung realisasi kegiatan tersebut. Jumlah warga Desa Kalisidi yang ikut terlibat dalam kegiatan pengabdian sejumlah 20 orang. Metode yang diaplikasikan dalam pengabdian masyarakat ini terdiri dari kegiatan kegiatan Pelatihan keterampilan dan Pengembangan kapasitas SDM, diversifikasi usaha BUMDes, peningkatan aksesibilitas modal dan pemanfaatan teknologi, pengembangan kewirausahaan dan pemberdayaan masyarakat, pemasaran dan pengelolaan jaringan, evaluasi dan monitoring berkelanjutan serta kolaborasi dengan pemerintah dan lembaga swasta. Dengan pelatihan manajemen kelembagaan, pencatatan keuangan, serta penyusunan rencana bisnis yang terstruktur baik, hal ini mampu memperkuat kapasitas pengetahuan dan keterampilan pengurus BUMDes, pembentukan unit usaha baru, penyerapan tenaga kerja lokal bahkan mampu menekan angka pengangguran di Desa Kalisidi. Kata kunci: revitalisasi manajemen; bumdes; pengangguran; Desa Kalisidi Abstract The presence of Village-Owned Enterprises (BUMDes) is a great hope for villages because it can support the economic welfare of the village. However, this should not apply to residents of Kalisidi Village, West Ungaran, Semarang District. BUMDes which has been established since 2017 has not been able to function optimally and has not been able to strengthen the village's economic order. The Community Service Team proposed a solution to this problem by Revitalizing BUMDes Management Governance as an effort to overcome poverty. In the implementation process, collaboration and coordination are needed from several related parties to support the realization of these activities. The number of participants involved in the community service activities was 30 people. The methods applied in this community service consist of Skills Training and Human Resource Capacity Development activities, BUMDes business diversification, increasing capital accessibility and technology utilization, developing entrepreneurship and community empowerment, marketing and network management, continuous evaluation and monitoring, and collaboration with the government and private institutions. With institutional management, financial records, and the preparation of a well-structured business plan, this is able to strengthen the knowledge and skills capacity of BUMDes administrators, the formation of new business units, the absorption of local workers and even reduce poverty rates in Kalisidi Village. Keywords: management revitalization; bumdes; unemployment; Kalisidi Village
Enhancing Consumer Loyalty through Product Quality and Word of Mouth in MSME's Istanti, Fredianaika; Maftukhah, Ida; Azizah, Zainab; Kusuma, Nadia Ingrida
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.32365

Abstract

MSMEs contribute to labor absorption and drive local economic growth. This study aims to analyze the role of product quality and word of mouth on consumer loyalty through consumer satisfaction as an intervening variable among MSME product users in Semarang City. This research is motivated by the important role of MSMEs in employment and their contribution to driving local economic growth. Therefore, understanding the factors influencing consumer loyalty is crucial for maintaining the sustainability of MSME businesses. The approach used in this study is quantitative with an explanatory research method. Data analysis was conducted using SEM (Structural Equation Modeling) based on PLS (Partial Least Squares) to examine the relationships between the variables studied. The study population was MSME product users in Semarang City. The sampling technique used was purposive sampling with 200 respondents. Data collection was conducted through questionnaires. The results show that product quality has a positive and significant effect on consumer loyalty. Word of mouth has a positive and significant effect on consumer loyalty. Consumer satisfaction has a positive and significant effect on consumer loyalty. Product quality has a positive and significant effect on consumer satisfaction. Word of mouth has a positive and significant effect on consumer satisfaction. Furthermore, customer satisfaction has been shown to mediate the influence of product quality and word of mouth on customer loyalty. The implications of this research indicate that improving product quality and optimizing word of mouth, both directly and through increased customer satisfaction, can be an effective strategy for MSMEs to build and maintain customer loyalty in Semarang City. These findings are expected to provide a basis for MSMEs and policymakers to design programs to improve product quality and strengthen word-of-mouth promotion in a more targeted manner.
Green Marketing and Consumer Responses: Examining Purchase Decisions in the Indonesian Skincare Industry Istanti, Fredianaika; Soliha, Euis
Journal of Marketing Innovation (JMI) Vol. 5 No. 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i2.346

Abstract

Evolving trends in beauty and cosmetics production have contributed to environmentally related waste, prompting the need for businesses to uphold ecological integrity. In response, many firms within the cosmetics sector are transitioning toward more environmentally sustainable business models.  This study explores green marketing motivation alongside product and brand image relations, analyzing the impact of brand image as a mediating factor in the relationship between green marketing, product quality, and purchase decisions. This study employed PLS-SEM to analyze data collected from 256 respondents who actively use local skincare brands in Indonesia. The sample size was determined based on recommended minimum sample size for PLS-SEM, ensuring adequacy for robust statistical analysis. The findings highlight the pivotal role of brand image as a mediating variable linking green marketing and product quality to consumer purchasing decisions. While green marketing and product quality exert limited direct effects on purchase behavior, both significantly strengthen brand image, which subsequently serves as a critical driver of consumer decision-making. This underscores that firms seeking to convert their green marketing and quality initiatives into actual consumer purchases should prioritize strengthening brand image. Theoretically, the results enrich the understanding of how brand image functions as a strategic link between sustainable marketing efforts and consumer decision-making.
Peran Manajemen Pendidikan dalam Meningkatkan Pendapatan Pelaku Usaha MUA Tutik, Tutik; Istanti, Fredianaika
Juwara: Jurnal Wawasan dan Aksara Vol. 4 No. 1 (2024)
Publisher : Yayasan Pendidikan dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/juwara.v4i1.106

Abstract

ABSTRAK Pendidikan merupakan salah satu faktor terpenting dalam meningkatkan kualitas usaha masyarakat, yang pada gilirannya akan berkontribusi dalam meningkatkan pendapatan. Penelitian ini mengeksplorasi peran manajemen pendidikan dalam meningkatkan pendapatan pelaku usaha MUA (Make-Up Artist). Penelitian ini bertujuan untuk memahami pentingnya manajemen pendidikan dalam mendukung pelaku usaha dalam meningkatkan kualitas usahanya. Metode penelitian ini melibatkan observasi dan analisis data dari kegiatan pengembangan serta perubahan yang terjadi seiring dengan peningkatan pendapatan. Hasil penelitian menunjukkan bahwa manajemen pendidikan memberikan dampak positif bagi pelaku usaha MUA dalam meningkatkan kepercayaan konsumen. Semakin tinggi jenjang pendidikan pelaku usaha MUA, semakin tinggi pula tingkat kepercayaan konsumen dalam memilih jasa MUA. Studi ini memberikan wawasan tentang pentingnya pendidikan dalam mendukung dunia usaha dan dapat menjadi referensi bagi pelaku usaha lainnya dalam menghadapi tantangan di masa depan. ABSTRACT Education is one of the most important factors in improving the quality of people's businesses, which in turn will contribute to increasing income. This research explores the role of education management in increasing the income of MUA (Make-Up Artist) business actors. This research aims to understand the importance of education management in supporting MUAs in improving their business quality. The research method involves observation and data analysis of development activities as well as changes that occur along with increased income. The results showed that education management has a positive impact on MUA business actors in increasing consumer confidence. The higher the level of education of MUA business actors, the higher the level of consumer confidence in choosing MUA services. This study provides insight into the importance of education in supporting the business world and can be a reference for other business actors in facing future challenges.
Penguatan pemasaran melalui desain kemasan untuk meningkatkan penjualan abon bonggol pisang Wijaya, Angga Pandu; Prihandono, Dorojatun; Sutrasmawati, R.R. Endang; Istanti, Fredianaika; Febriatmoko, Bogy
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26116

Abstract

Abstrak Kegiatan pengabdian yang berupa pelatihan desain kemasan abon bonggol pisang bertujuan untuk meningkatkan daya saing produk UMKM dengan memberikan pengetahuan dan keterampilan kepada masyarakat dalam merancang kemasan yang efektif. Desain kemasan yang dipergunakan saat ini masih membutuhkan peningkatan untuk menarik konsumen serta lebih informatif. Kegiatan pengabdian ini diselenggarakan di Desa Branjang, Kecamatan Ungaran Barat, Kabupaten Semarang difokuskan pada peningkatan kualitas produk abon bonggol pisang melalui pengemasan yang lebih menarik dan mempunyai informasi yang lengkap. Metode pengabdian yang dipergunakan adalah dengan penyampaian materi serta praktik untuk mengemas produk abon dengan desain kemasan yang menarik. Sebanyak 40 masyarakat di Desa Branjang, Kabupaten Semarang terlibat dalam kegiatan ini. Kemasan yang baik tidak hanya melindungi produk tetapi juga berfungsi sebagai alat promosi dan komunikasi, yang dapat menarik perhatian konsumen serta meningkatkan nilai jual produk. Peserta dibimbing untuk memahami desain kemasan dalam pemasaran, serta teknik-teknik praktis untuk menghasilkan kemasan yang sesuai dengan standar keamanan dan regulasi yang berlaku. Hasil dari pelatihan ini diharapkan mampu membuka peluang baru bagi masyarakat Desa Branjang untuk mengembangkan produk lokal, memperluas jangkauan pasar, dan meningkatkan kesejahteraan ekonomi melalui produk abon bonggol pisang yang lebih kompetitif. Kata kunci: desain kemasan; abon bonggol pisang; pemasaran; UMKM. Abstract The packaging design training activity for banana stem floss aims to enhance the competitiveness of MSME products by equipping the community with knowledge and skills in designing effective packaging. The current packaging design still requires improvement to attract consumers and provide more informative content. The training, held in Branjang Village, Ungaran District, focuses on improving the quality of banana stem floss products through more appealing and informative packaging. The community service method employed involves delivering material and conducting hands-on practice to package the product with attractive designs. A total of 40 community members from Branjang Village, Semarang Regency, participated in this activity. Good packaging not only protects the product but also serves as a promotional and communication tool that can attract consumer attention and increase the product's market value. Participants were guided to understand packaging design in marketing and practical techniques to produce packaging that meets safety standards and applicable regulations. The outcome of this training is expected to create new opportunities for the people of Branjang Village to develop local products, expand market reach, and improve economic welfare through more competitive banana stem floss products. Keywords: packaging design; banana stem floss; marketing; MSMEs.
Co-Authors Ahmad Zaenuri Angga Pandu Wijaya, Angga Pandu Anindya Ardiansari Ardina, Ayu Martaning Yogi Aryadi, Adellia Eky AZIZAH, ZAINAB Bogy Febriatmoko Euis Soliha Ida Maftukhah Kusuma, Nadia Ingrida Luthfyyah, Salma Maknun, Lu’lu’atul Maylia Pramono Sari Nafisah, Inggi Nanik Sri Utaminingsih Nawangsari, Lintang Nury Ariani Wulansari Prasetyo, Irawan Prihandono, Dorojatun Sutrasmawati, R.R. Endang Tutik Tutik