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Prihandoyo, C
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUDI FROZEN DI BALIKPAPAN Iskandar, Amir; Taufik, Dwi; Prihandoyo, C
MEDIA RISET EKONOMI [MR.EKO] Vol 2 No 4 (2023): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v2i4.333

Abstract

The purpose of this study was The Influence of Product, Price, Promotion and Location on Consumer Purchasing Decisions of Budi Frozen Stores in Balikpapan. To determine This research was conducted at Budi Frozen Stores in Balikpapan, with 144 respondents. This research method uses quantitative methods. Collecting data by distributing questionnaires directly. The data analysis technique used to research is multiple linear analysis by conducting instrument tests, classical assumption tests, and partial hypothesis testing (t-test). The results showed that product, price, location, and promotion variables had a positive and significant effect on purchasing decisions at Budi Frozen Stores in Balikpapan.
Co-Authors Iskandar, Amir Taufik, Dwi