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All Journal Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Abdimas, Jurnal Pengabdian Masyarakat
Hidayah, Fajar Nurul
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Arts Humanities Computer Science & IT Education Social Sciences Other

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AKTIVITAS KESENIAN KOMUNITAS SARANG TARUNG Hidayah, Fajar Nurul
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 9 No. 2 (2017)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.345 KB) | DOI: 10.33153/bri.v9i2.2166

Abstract

This article is the result of research that discusses the Sarang Tarung community art activities. The focus of the problem under study is the meaning that encourages the Sarang Tarung community to perform art activities, also discusses the background of the community's establishment, and how their activities are. The research method used is ethnography with taxonomic analysis. Symbolic interactionism theory (Herbert Blumer) is used as a scalpel. Sarang Tarung seen through symbolic interactionism is a series of processes of formation of meaning that underlie them to carry out artistic activities. Through symbolic interactionism, it can be seen that the meaning of art activities for the Sarang Tarung community is a form of caring, and it can be seen that the Sarang Tarung community does not fully understand popular art, they are also part of young people who consume popular art trends. They assume that popular art is a form of solidarity that is capable of giving changes to the welfare of the lower classes. This assumption encourages them to carry out artistic activities and not just become passive consumers. Keywords: Art Activity, Symbolic Interactionism, Sarang Tarung Community, Meaning. 
AKTIVITAS KESENIAN KOMUNITAS SARANG TARUNG Hidayah, Fajar Nurul
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 9 No. 2 (2017)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/bri.v9i2.2166

Abstract

This article is the result of research that discusses the Sarang Tarung community art activities. The focus of the problem under study is the meaning that encourages the Sarang Tarung community to perform art activities, also discusses the background of the community's establishment, and how their activities are. The research method used is ethnography with taxonomic analysis. Symbolic interactionism theory (Herbert Blumer) is used as a scalpel. Sarang Tarung seen through symbolic interactionism is a series of processes of formation of meaning that underlie them to carry out artistic activities. Through symbolic interactionism, it can be seen that the meaning of art activities for the Sarang Tarung community is a form of caring, and it can be seen that the Sarang Tarung community does not fully understand popular art, they are also part of young people who consume popular art trends. They assume that popular art is a form of solidarity that is capable of giving changes to the welfare of the lower classes. This assumption encourages them to carry out artistic activities and not just become passive consumers. Keywords: Art Activity, Symbolic Interactionism, Sarang Tarung Community, Meaning. 
Pendampingan Manajemen Usaha dan Pemasaran Digital Untuk Meningkatkan Daya Saing UMKM Keripik Singkong dan Pisang Ramadhani, Nafika Riza; Hendrawan, Fathur; Salwa, Adinda Naila; Wulandari, Diana; Triandira, Nandia Septi; Hidayah, Fajar Nurul; Octadhea, Lucia Linda; Liwiya, Aibon; Pramono, Joko
ABDIMAS : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2025): Desember 2025
Publisher : PT. ZIVANA CENDEKIAWAN BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) memainkan peran strategis dalam mendukung perekonomian regional, namun banyak perusahaan ini masih menghadapi kendala dalam manajemen bisnis dan pemasaran. Salah satu contohnya adalah UMKM yang memproduksi keripik singkong dan pisang di Dusun Gruneng, Desa Jatirejo.  Meskipun telah beroperasi selama bertahun-tahun, perusahaan ini belum secara optimal menerapkan manajemen bisnis digital atau pemasaran digital. Situasi ini telah menyebabkan penurunan daya saing produk dan keterbatasan penetrasi pasar. Inisiatif kontribusi komunitas ini bertujuan untuk meningkatkan daya saing usaha kecil dan menengah dengan mendukung manajemen bisnis digital dan pemasaran. Pendekatan dukungan partisipatif diterapkan, yang terdiri dari tiga tahap: pengamatan dan identifikasi masalah, perencanaan dan implementasi program serta evaluasi dan tindak lanjut. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terhadap pencatatan keuangan yang lebih sistematis, perbaikan identitas dan promosi produk melalui desain label dan media promosi offline, serta peningkatan visibilitas usaha melalui pemanfaatan media sosial dan Google Maps. Pendampingan ini terbukti mampu meningkatkan profesionalisme pengelolaan usaha dan memperkuat daya saing UMKM. Oleh karena itu, kegiatan pengabdian ini memiliki peran penting dalam mendukung keberlanjutan UMKM dan penguatan ekonomi berbasis potensi lokal.
Co-Authors Hendrawan, Fathur Joko Pramono Liwiya, Aibon Octadhea, Lucia Linda Ramadhani, Nafika Riza Salwa, Adinda Naila Triandira, Nandia Septi Wulandari, Diana