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All Journal Room of Civil Society Development Room of Civil Social Development
Gufran, La
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Wabula Village Woven Fabric Craftswomen Group: Utilisation of E-Commerce technology innovation to increase product marketability Sa'ban, L.M. Azhar; Maulana Wijaya, Andy Arya; Ardiansah Putra, Muhammad Rizal; Gufran, La
Room of Civil Society Development Vol. 4 No. 2 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.612

Abstract

This community service activity was conducted in Wabula Village, Buton Regency, involving participants from the Wabula Village Weaving Women’s Group. The group possesses significant economic potential; however, they have not yet fully optimised the marketing and sales of their woven fabric products. The primary objective of this initiative was to introduce the use of e-commerce platforms to transition traditional face-to-face transactions into a faster and more efficient online system. The method employed in this activity consisted of socialisation and hands-on mentoring. As a result, participants received essential information and practical assistance related to e-commerce utilisation. Furthermore, this initiative served as a motivational platform, encouraging the weaving group to expand their market reach by using their newly created e-commerce accounts and continuously innovating their products to enhance the growth and sustainability of their businesses.
Wabula Village Woven Fabric Craftswomen Group: Utilisation of E-Commerce technology innovation to increase product marketability Sa'ban, L.M. Azhar; Maulana Wijaya, Andy Arya; Ardiansah Putra, Muhammad Rizal; Gufran, La
Room of Civil Society Development Vol. 4 No. 2 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.612

Abstract

This community service activity was conducted in Wabula Village, Buton Regency, involving participants from the Wabula Village Weaving Women’s Group. The group possesses significant economic potential; however, they have not yet fully optimised the marketing and sales of their woven fabric products. The primary objective of this initiative was to introduce the use of e-commerce platforms to transition traditional face-to-face transactions into a faster and more efficient online system. The method employed in this activity consisted of socialisation and hands-on mentoring. As a result, participants received essential information and practical assistance related to e-commerce utilisation. Furthermore, this initiative served as a motivational platform, encouraging the weaving group to expand their market reach by using their newly created e-commerce accounts and continuously innovating their products to enhance the growth and sustainability of their businesses.
Co-Authors Andy Arya Maulana Wijaya Ardiansah Putra, Muhammad Rizal L.M. Azhar Sa'ban