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All Journal Jurnal Info Sains : Informatika dan Sains Jurnal CREATIVA SCIENTIA
Nugroho, Sujendro Hery
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Arts Computer Science & IT

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Perancangan Promosi “Pempek Legenda” Widiargo, Antonius Edi; Graceiva, Moses Raissa; Nugroho, Sujendro Hery
CREATIVA SCIENTIA Vol 2 No 2 (2025): CREATIVA SCIENTIA
Publisher : Universitas Utpadaka Swastika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/creativascientia.v2i2.224

Abstract

Desain promosi Usaha Mikro, Kecil, dan Menengah pempek diKota Palembang belum memenuhi visualisasi yang baik dari segikonsep maupun penerapannya. Sebagian besar pedagang masihmengelola tampilan secara seadanya, sementara corporate identitydan visual branding belum dirancang secara optimal. Perancanganpromosi ini juga bertujuan untuk memperkuat citra brand sebagaipenyedia pempek berkualitas tinggi dan autentik pada promosipempek legenda, serta menciptakan identitas visual yang kuat yangdapat membedakan Pempek Legenda dari kompetitor sertamencerminkan nilai-nilai dan keunikan merek. Metode penelitianmenggunakan research and development dengan pendekatandeskriptif. Penelitian ini menggunakan model penelitian praproduksi, proses produksi, dan pasca produksi. Tujuannya untuk merancang logo promosi untuk Pempek Legenda yang memberikanidentitas visual bagi sebuah merek. Teknik perancanganmenggunakan layout, tipografi, dan warna sedangkan teknikpengumpulan data menggunakan observasi, dokumen, literaturteori, dan jurnal penelitian. Hasil rancangan pengembangan logoyang mampu mencerminkan nilai-nilai dan identitas merek secaraakurat, meningkatkan konsistensi visual di seluruh media promosi,dan memastikan fleksibilitas penggunaan logo. Penelitian inimenghasilkan identitas visual Pempek Legenda yang dapatmeningkatkan citra merek, konsistensi promosi, serta daya saingUMKM. Selain itu, penelitian ini juga berkontribusi dalammendukung pelestarian kuliner lokal dan pengembangan ekonomikreatif di Palembang
Grunge Typography Book Design from David Carson's Work for Young Graphic Designers Agustinus, Dhani; Nugroho, Sujendro Hery; Diwara, Alexander Rachel Deffarani
Jurnal Info Sains : Informatika dan Sains Vol. 16 No. 01 (2026): Info sains, 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to design a grunge typography book based on David Carson's work aimed at young graphic designers as a guide to understanding and implementing innovative and experimental grunge typography styles. The research method uses a qualitative type with a Research and Development (R&D) approach, which includes pre-production, production, and post-production stages. This book is designed by utilizing a distinctive color scheme, unique typography choices, and a small landscape format to optimize the visual appearance. The creative process involves the use of applications such as Procreate and professional design software such as Adobe Photoshop and InDesign. Promotion is carried out through digital media, such as Instagram and Tokopedia, as well as print media, including posters and stickers. The results of this study produce a book that not only reflects the aesthetics of the grunge style but also serves as a reference for young graphic designers to develop creative, bold, and unique works.
Co-Authors Agustinus, Dhani Diwara, Alexander Rachel Deffarani Graceiva, Moses Raissa Widiargo, Antonius Edi