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All Journal SISFOTENIKA IJID (International Journal on Informatics for Development) Infoman's: Jurnal Ilmu-Ilmu Manajeman dan Informatika Infotekmesin INTERNAL (Information System Journal) JOINT (Journal of Information Technology Jurnal Teknik Informatika (JUTIF) Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Teknologika Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen INTERNAL (Information System Journal) Jurnal Intelek Dan Cendikiawan Nusantara
Yopi Hidayatul Akbar
Informatics, Faculty Of Information Technology, Sebelas April University, Sumedang, Indonesia
Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : INTERNAL (Information System Journal)

 1 
Implementasi Teknik Remarketing Menggunakan Tools Google Analytics untuk Melakukan Promosi PMB Tertarget Yopi Hidayatul Akbar
INTERNAL (Information System Journal) Vol. 3 No. 2 (2020)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/internal.v3i2.316

Abstract

Marketing strategy is very important for companies where marketing strategy is a way of achieving the goals of a company, because the potential to sell a proposition is limited to the number of people who see it. With the conventional marketing concept, the target to achieve the goal cannot be maximized, it only eliminates time and cost. With the large number of smartphone users and information technology today, digital marketing techniques will be more efficient, because marketing targets can be managed to only certain segments. The application of remarketing techniques is of course not only done by google analytics, but also Facebook ads to monitor events or user interactions with ads that have reached certain locations. At this time, implementing the remarketing method on Google Analytics and Facebook Ads by utilizing research events and ad conversion so that data that has interacted with ads on Facebook will also enter into tracking data. From the analysis of the results that have been carried out by the author, it can be concluded that online marketing techniques with the application of appropriate remarketing techniques will be able to increase visitor traffic. The evaluation results are expected to be a good solution and recommendations for online promotion so that the results can be targeted as expected.
Audit Tingkat Keamanan Sistem Informasi Akademik Menggunakan Framework Cobit 5 Nurwaida, An-Nisa Aina; Akbar, Yopi Hidayatul
INTERNAL (Information System Journal) Vol. 7 No. 2 (2024)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/internal.v7i2.1175

Abstract

The Indonesian Institute of Cooperative Management (IKOPIN) uses an information system and system security to manage academic data, so that employee services to students can run effectively and efficiently. To find out the extent to which it is effective and efficient measurement system using the COBIT framework 5 in domain by IKOPIN APO (Align, Plan and Organize) and DSS (Delivery, Service and Support). To help the flow of information systems security audit process, the collection of data by doing observation, interviews, EG (Enterprise Goals) with IT mapping (ITRG Related Goals) generates the domains APO13, DSS01, DSS02, DSS03, DSS04, DSS05 and DSS06, determine determination, questionnaires, capability level analysis with APO and DSS domains starting from level 1 (Performed Process), level 2 (Managed Process), level 3 (Established Process ), level 4 (Predictable Process) and level 5 (Optimizing Process). From the results of the academic information systems security audit using COBIT Framework 5 in IKOPIN obtained a level of process capability 1.71 rounded to 2 with a gap of 1.28 rounded to 1, then the value was concluded that academic information system security is measured at the level of managed process.
Co-Authors Abd. Rahman, Aedah David Setiadi Devi Hertini Dian Hermawan Dody Herdiana Dwi Yuniarto Firmansyah, Esa Mahardika, Fathoni Muhamad Nurdin Abdul Muhaemin Muhammad Agreindra Helmiawan Neli Purwanti Nurwaida, An-Nisa Aina Rahman, Titik Khawa Abdul Rizkiah Rahayu Sri Bekti Handayani Subiyakto, A’ang Vini Octaviani, Eneng Wahyuningsih, Cici Yan Yan Sofian Yan Yan Sofiyan