Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Aptisi Transactions on Management IAIC Transactions on Sustainable Digital Innovation (ITSDI)
S. Shihab, Muchsin
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics Septiyana, Fenny; S. Shihab, Muchsin; Kusumah, Hendra; Sugina; Apriliasari, Dwi
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1744

Abstract

 Consumer purchasing decisions are an important factor in determining the existence of a product. Galeri Kalianda is a business engaged in the fashion sector providing tapis fabric, which is a woven fabric originating from the Lampung area. The purpose of this study was to determine the variable product quality (X1), perceived price (X2), and social and cultural values (X3) that influence the purchase decision of tapis lampung fabric (Y). The sampling technique used the Simple Random Sampling method with (n = 60) who had made purchases and users of the Lampung filter cloth at the Kalianda Gallery, Jakarta. Based on multiple linear regression analysis, the model Y = 0.570 + 0.136 (x1) +0.299 (x2) +0.223 (x3) + ε is obtained. The T test shows that the variables of product quality, price perception, and social and cultural values partially have a positive and significant effect on purchasing decisions. While the F test shows that these three variables together have an effect of (R2 = 59.5%) on purchasing decisions. The conclusions from the study entitled "The Influence of Product Quality, Price Perception and Social and Cultural Values on Purchase Decisions for Tapis Lampung Fabric (Case Study at Kalianda Gallery-Jakarta)" are: Product quality has a positive and significant influence on purchasing decisions for Lampung Tapis cloth at the Gallery. Kalinda-Jakarta. Price perception has a positive and significant influence on purchasing decisions for Lampung filter cloth at Kalianda Gallery, Jakarta.
The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users) Azmi, Maulida; S. Shihab, Muchsin; Rustiana, Deden; Indra; Lazirkha, Diana Putri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.527

Abstract

 The background of this research comes from the current trend of online shopping as nowadays online shopping is often used by consumers. One of the top brands in e-commerce is Shopee, although Shopee have many visitors, but it does not reflect the high repurchase intention that can be seen from the value of the Shopee transaction. Therefore, it is important for companies to know the factors that influence the repurchase intention from Shopee. The purpose of this study is to find out the factors that affect repurchase intention in consumers using Shopee applications through advertisements, sales promotions, and brand image. This type of research is quantitative research. The data presented in this study were obtained through a questionnaire given to 110 respondents. Statistical analysis using SPSS 16 is used in the model and hypothesis testing. The results of this study indicate that advertising, sales promotion, and brand image have a positive effect on repurchase intention in Shopee.
Co-Authors Apriliasari, Dwi Azmi, Maulida Indra Kusumah, Hendra Lazirkha, Diana Putri Rustiana, Deden Septiyana, Fenny Sugina