Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Aptisi Transactions on Technopreneurship (ATT) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal)
Lazirkha, Diana Putri
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Quality Analysis Of Digital Business Services In Improving Customer Satisfaction Lazirkha, Diana Putri; Hom, Jane; Melinda, Vivi
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.209 KB) | DOI: 10.33050/sabda.v1i2.119

Abstract

Consumption behavior is changing as the times change, particularly in the technology era. The background problem it is difficult to predict which items or services will be in high demand. The background of this research is number of shuttered stores, malls, and supermarkets demonstrates that the internet era creates a place for consumer democracy. Then there is only one way out, and that is marketing reform. E-commerce (online buying and selling) as research objects has emerged in Indonesia, with one example being Shopee, which is focused on mobile applications and websites. It began as a Singaporean e-commerce platform under the Sea Group in 2015 and has since grown to Malaysia, Thailand, Indonesia, Brazil, et cetera. This study was carried out in order to detect and evaluate consumer behavior in the digital era in order to enhance sales. To depict the buying behavior in genuine words, a qualitative technique was adopted as method. By posing a few random questions on online retail purchases to respondents. To see the symptoms, around 113 people were chosen based on specific criteria. The findings indicate that customers in this day and age are ready for an online shopping strategy. There are gaps in almost every indicator except the first statement indicator from the Compensation dimension The primary factor is convenience. The results shows that convenience refers to marketing characteristics such as novelty like being able to do it anywhere, saving time and money, reduced rates, flexible payment options, and friendlier service.
The Impact of Artificial Intelligence in Smart City Air Purifier Systems Alwiyah; Sayyida; Lazirkha, Diana Putri
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 2 (2022): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i2.180

Abstract

Dirty air or air pollution is one of the many natural problems that we face, the problem of harmful air pollution is very representative of a colony. If the air conditioner is not healthy so that it disturbs human health. Referring to the World Most Most Polluted Country Index, Indonesia is one of 10 countries where the air is unhealthy or polluted, requiring solutions to these natural problems. This paper aims to find solutions and minimize the impact of wider air pollution through air purification by utilizing the Artificial Intelligence mobility method, especially for outdoor areas. The problem with this system is that it provides clean air in a large area, for example, land, flats, offices, and so on, the majority of people will go out of the house and stay outside the house for a long time. Providing an intelligent sensor-based automatic drive is an advantage of this research because many air purifiers are related to the same purpose but are only explicitly made in a small room area. There are no mobility methods and no Artificial Intelligence system using the three main function formulation methods. The first formulation using "smart mobility" of the machine will be given high Artificial Intelligence. The second formulation is purification using an Arduino-based microprocessor, and the final formulation a human detector. After that, this system can be installed in residential areas and provides healthier air, referring to the structure of the formula "You Only Look Once" (YOLO). All systems will provide performance in that each function is integrated to explain the ease of this tool moves. If there is a low level of pollution, this tool will go to that place and vice versa. This tool works simultaneously, which filters air pollution & provides healthy air to humans (Artificial Intelligence). With this, the researchers tried to do several methodologies to solve air pollution outside the room and clean the dirty air to be suitable for breathing.
The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users) Azmi, Maulida; S. Shihab, Muchsin; Rustiana, Deden; Indra; Lazirkha, Diana Putri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.527

Abstract

 The background of this research comes from the current trend of online shopping as nowadays online shopping is often used by consumers. One of the top brands in e-commerce is Shopee, although Shopee have many visitors, but it does not reflect the high repurchase intention that can be seen from the value of the Shopee transaction. Therefore, it is important for companies to know the factors that influence the repurchase intention from Shopee. The purpose of this study is to find out the factors that affect repurchase intention in consumers using Shopee applications through advertisements, sales promotions, and brand image. This type of research is quantitative research. The data presented in this study were obtained through a questionnaire given to 110 respondents. Statistical analysis using SPSS 16 is used in the model and hypothesis testing. The results of this study indicate that advertising, sales promotion, and brand image have a positive effect on repurchase intention in Shopee.
Co-Authors Alwiyah Alwiyah Azmi, Maulida Hom, Jane Indra Melinda, Vivi Rustiana, Deden S. Shihab, Muchsin Sayyida