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All Journal Inteleksia: Jurnal Pengembangan Ilmu Dakwah Tanzhim
Wahyudiyanto, Dhanny
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Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Journal : Tanzhim

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Rekontekstualisasi Konsep Sportivitas dalam Kompetisi Dakwah Wahyudiyanto, Dhanny
Tanzhim: Jurnal Dakwah Terprogram Vol 3 No 2 (2025)
Publisher : STID Al Hadid Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55372/tanzhim.v3i2.45

Abstract

Dakwah yang dilakukan oleh umat Islam dari berbagai kalangan tidak bisa lepas dari kompetisi. Beberapa praktik kompetisi dakwah yang terjadi cenderung menggunakan segala cara yang justru merendahkan muruah dakwah Islam. Perintah berlomba-lomba pada kebaikan disebutkan dengan jelas di Al-Quran. Namun Allah SWT menghendaki kompetisi yang dilakukan tidak dengan segala cara. Tulisan ini merupakan penelitian kualitatif konseptual yang bertujuan untuk mengadaptasikan konsep sportivitas yang lahir pada konteks kompetisi olahraga, ke dalam konteks persaingan dakwah. Tulisan ini menghasilkan format kompetisi dakwah yang menjunjung tinggi sportivitas, dengan mencakup unsur ketaatan terhadap aturan, kesetaraan antarsubjek dakwah, penghormatan terhadap para stakeholder, semangat mengungguli antarsubjek dakwah serta keseimbangan antarunsur. Kompetisi dakwah yang sportif ini dapat menstimulasi pengembangan penyebaran ajaran Islam yang rahmatan lil alamin secara eksponensial di masyarakat.
Komunikasi Pemasaran Terpadu Taman Pendidikan Al-Qur’an “X”: Pendekatan Community Based Research Wahyudiyanto, Dhanny
Tanzhim: Jurnal Dakwah Terprogram Vol 2 No 2 (2024)
Publisher : STID Al Hadid Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55372/tanzhim.v2i2.23

Abstract

Organizations that want to achieve success in marketing their products or services need to determine the right promotional method. Promotion does not only need to be carried out by business-oriented companies. Non-profit organizations, including Taman Pendidikan Al-Quran (TPQ), also need to determine appropriate promotional methods for the services they offer to attract the interest of their target market. TPQ "X" before the Covid-19 pandemic had a large number of students. However, during the pandemic the number of students decreased drastically. Even though the pandemic status has been lifted, the number of TPQ "X" students has still not increased. TPQ administrators are having difficulty trying to restore the number of students to as many as before the pandemic. This paper uses integrated marketing communications theory to determine the best promotional design for TPQ "X". The method used is qualitative with a community-based research (CBR) approach. Efforts made together with TPQ administrators show that integrated marketing communications through the process of placing advertising billboards, sales promotions, utilizing WhatsApp media groups for direct mobile marketing and personal sales ultimately succeeded in increasing the number of students who subscribe. A few weeks after implementation, the number of new students registering increased to dozens of children. This paper describes the application of integrated marketing communications at micro-scale da'wah institutions.
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