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All Journal Jurnal Ekonomi & Studi Pembangunan Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding
Widyasari, Maya
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health Social Sciences

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The Influence of Green Marketing and Environmental Knowledge on Buying Decision Through Buying Interest of LocknLock Customers Widyasari, Maya; Handayani, Siti Dyah
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 1 No. 1 (2021): Engaging Youth in Community Development to Strengthen Nation's Welfare
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aims to analyze the effect of green marketing and environmental knowledge directly and indirectly on buying decisions through buying interest as a mediating variable. This research method used is quantitative approach and conducted on customers of LocknLock kitchen and household products with a total sample of 120 respondents obtained through a questionnaire method. The sampling technique used was purposive sampling method based on the criteria of customers who live in the Province of D.I. Yogyakarta and have purchased a product at least once. The analytical method used is the Structural Equation Modelling (SEM) method processed through the AMOS 22.0 application. The results show following facts: green marketing and environmental knowledge have significant and positive effect on buying intention; green marketing has no effect on buying decisions; environmental knowledge has a significant and positive effect on buying decisions; buying intention has a significant and positive effect on buying decisions; buying intention is proven to be a mediating variable on green marketing relationship with buying decisions; buying interest is not proven to be a mediating variable on the relationship between environmental knowledge and buying decisions. The study explained that the better and more active companies in doing green marketing and more educated customers about the importance of preserving the environment through the use of green products will increase the interest of buying customers that eventually lead to decision purchases.
Dynamic linkages between woman labor participation and economic growth in ASEAN Muttaqin, Ecky Imamul; Widyasari, Maya; Aulia, Sulthonul; Adzimatinur, Fauziyah
Jurnal Ekonomi & Studi Pembangunan Vol. 27 No. 1: April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study analyses the dynamic interplay between women's labor market attributes and economic growth in Southeast Asia, specifically in Indonesia, Thailand, Malaysia, and Singapore, from 2000 to 2023. This study, inspired by modernisation theory and ongoing gender inequalities in labor markets, examines the interplay between female vulnerable employment, female self-employment, and the female-to-male labor force participation ratio in relation to GDP growth. A Panel Vector Autoregression (PVAR) model, estimated via the Generalised Method of Moments (GMM), utilises data from the World Development Indicators to identify bidirectional and dynamic causal links among the variables. The estimation results indicate that female vulnerable employment and female self-employment positively and significantly influence GDP growth, while the female-to-male labor force participation ratio demonstrates a negative but statistically negligible effect. Impulse response functions indicate that shocks to female self-employment have a positive impact on GDP in the short term, but shocks to female vulnerable employment first decrease GDP before stabilising. Forecast error variance decomposition reveals that GDP fluctuations are predominantly influenced by their own shocks, but female self-employment progressively contributes to GDP variance with time. The findings underscore the significant yet diverse impact of women's labor patterns on economic growth, highlighting the necessity for measures that mitigate vulnerability and enhance the quality of female work in ASEAN countries.
Co-Authors Adzimatinur, Fauziyah Aulia, Sulthonul Handayani, Siti Dyah Muttaqin, Ecky Imamul