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All Journal Jurnal Manajemen Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Penelitian Pendidikan IPA (JPPIPA) EKONOMIS : Journal of Economics and Business Jurnal Manajerial Jurnal Ilmiah Edunomika (JIE) Interdisciplinary Social Studies Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Asian Journal of Management Analytics Journal of Economics and Management Scienties Jurnal Manajemen Pendidikan Islam Journal of Ecotourism and Rural Planning
Handayani, Siti Dyah
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences

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Knowledge Management: Alternatif Strategi Meningkatkan Kinerja Perusahaan Handayani, Siti Dyah
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

The more widespread application of knowledge management embodies the recognition of the importance of intangible assets in the form knowledge. Knowledge which is managed and developed will achieve competence and expertise, which ultimately could improve the competitiveness and performance. Several empirical studies support the opinion of experts, who had certainly found out that knowledge management could improve corporate innovation. Although it does not become the only factor, empirically, knowledge management could improve corporate performances. The implementation of knowledge management is not only suitable for commercial companies and large companies; knowledge management can also be applied to non-profit organizations (NPOs) and for small and medium enterprises (SMEs).
Pengaruh Karakteristik Merek, Karakteristik Perusahaan dan Karakteristik Merek Pelanggan terhadap Loyalitas Pelanggan Outlet Planet Surf di Yogyakarta Argiansyah, Aris; Handayani, Siti Dyah
Jurnal Manajemen Bisnis Vol 6, No 1: March 2015
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aims to investigate the effect of brand characteristic, company characteristic and customer’s brand characteristic toward customer’s loyalty in Outlet Planet Surf Yogyakarta.This research is quantitative in nature by using survey method with questionnaire. The population of the research is the customer in Outlet Planet Surf Yogyakarta, by using the criteria of customer who made a purchase transaction at least once in the last three months. The samples are 100 respondents by using purposive sampling technique. The method of analysis being used is the quantitative analysis which include: validity test and reliability test, double linear regression, and the hypothesis is tested by using Individual Parameter Significance Test (statistical test t), simultaneous significance test (statistical test f) and determination coefficient analysis (R2). The result of the research shows that simultaneously the three free variables which are brand characteristic (X1), company characteristic (X2), and customer’s brand characteristic (X3) positively and significantly affect the customer’s loyalty (Y). Partial test also shows that all of the respective variables positively and significantly affect the customer’s loyalty.
Theory of Planned Behavior: Aplikasi pada Konsumen Rumah Sakit Handayani, Siti Dyah
Jurnal Manajemen Bisnis Vol 1, No 2: September 2011
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

The theory of planned behavior proposed by Ajzen states that the factors which influence a person in choosing or not choosing a product include attitude toward behavior, subjective norm, and perceived behavioral control. The main purpose of this research is to apply the theory of planned behavior on the hospitals consumers. It would, first, identify attitude toward behavior of the consumers of hospitals; second, identify the subjective norm and referent which are mostly influential; third, identify the influence of attitude toward behavior, subjective norm, and perceived behavioral control toward the behavioral intention simultaneously and partially; and fourth, identify the variables that are mostly influential on behavioral intention of hospital service.The subjects of the research were consumers of PKU Muhammadiyah Hospital of Yogyakarta. The sampling technique employed was purposive convenience sampling, which involved 100 respondents (respondense rate = 83.33%). The results showed that the attitude toward behavior of the hospital consumers is in the category of medium with the attitude score percentage of 54.8375%. The highest attitude toward behavior  score is on the doctors services and the lowest score is on the service rate. Subjective norm is in the category of medium, with the score percentage of 50.666%. The most influential referent is family. These three variables, that is attitude toward behavior, subjective norm and perceived behavioral control positively influence the behavioral intention, either simultaneously or partially. Subjective norm becomes the most influential variables for the behavioral intention on hospital services.
The Influence of Green Marketing and Environmental Knowledge on Buying Decision Through Buying Interest of LocknLock Customers Widyasari, Maya; Handayani, Siti Dyah
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 1 No. 1 (2021): Engaging Youth in Community Development to Strengthen Nation's Welfare
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aims to analyze the effect of green marketing and environmental knowledge directly and indirectly on buying decisions through buying interest as a mediating variable. This research method used is quantitative approach and conducted on customers of LocknLock kitchen and household products with a total sample of 120 respondents obtained through a questionnaire method. The sampling technique used was purposive sampling method based on the criteria of customers who live in the Province of D.I. Yogyakarta and have purchased a product at least once. The analytical method used is the Structural Equation Modelling (SEM) method processed through the AMOS 22.0 application. The results show following facts: green marketing and environmental knowledge have significant and positive effect on buying intention; green marketing has no effect on buying decisions; environmental knowledge has a significant and positive effect on buying decisions; buying intention has a significant and positive effect on buying decisions; buying intention is proven to be a mediating variable on green marketing relationship with buying decisions; buying interest is not proven to be a mediating variable on the relationship between environmental knowledge and buying decisions. The study explained that the better and more active companies in doing green marketing and more educated customers about the importance of preserving the environment through the use of green products will increase the interest of buying customers that eventually lead to decision purchases.
The Mediating Role of Trust and its Relationship with the Perception of Convenience and Transparency on User Satisfaction of Electronic Procurement Services Baskara, Abdullah; Nuryakin, Nuryakin; Handayani, Siti Dyah
Jurnal Manajerial Vol 11 No 01 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i01.5650

Abstract

Background – In the current 4.0 industrial revolution, the government is required to be able to create innovations including in public services based on information and communication technology. In addition, E-procurement is a form of innovation based on e-government which is almost entirely accomplished by making use of information and communication technology. Aim – This study aims to determine the effect of perceived convenience and transparency on Electronic Procurement Services or LPSE user trust, the effect of ease, transparency and trust on LPSE user satisfaction, the impact of trust in mediating the effect of perceived convenience on LPSE user satisfaction, and the role of trust in mediating the effect of transparency on LPSE user satisfaction. Design / Methodology / Approach – Respondents in this study were businessmen and consultants who had participated in tenders within the Ministry of Religion D. I. Yogyakarta as many as 180 respondents using the accidental sampling technique. A quantitative method of SEM and AMOS was applied in the study. Findings – From the tested and collected data, the results show that ease and transparency perceptions affect positively and significantly on user trust. Furthermore, the feeling of convenience, transparency and trust bring a favorable and significant impact on user satisfaction. User satisfaction is unaffected by user perception through trust as an intervening variable. Research implication – Transparency has no impact on customer satisfaction through trust as an intervening variable. Limitations – Further research taking independent variables other than perceptions of convenience, transparency and trust.
Pengaruh Celebrity Endorser, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Produk MS Glow di Yogyakarta Susilo, Ni’matul Salsabila; Handayani, Siti Dyah
Journal of Ecotourism and Rural Planning Vol. 1 No. 1 (2023): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jerp.v1i1.124

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser, brand image, dan word of mouth terhadap keputusan pembelian konsumen produk MS Glow di Yogyakarta. Subjek dalam penelitian ini adalah pengguna produk MS Glow yang berdomisili di Yogyakarta yang pernah melakukan pembelian minimal 6 bulan terakhir dan pernah melihat iklan MS Glow yang diiklankan oleh Nagita Slavina. Penelitian ini menggunakan 150 sampel yang dipilih menggunakan teknik non probability sampling melalui metode purposive sampling dengan kriteria minimal 17 tahun. Teknik analisis yang dipakai adalah metode analisis Regresi Linier Berganda dengan menggunakan software SPSS. Hasil penelitian menunjukkan bahwa celebrity endorser, brand image, dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Produk MS Glow di Yogyakarta. This study aims to analyze the effect of celebrity endorsers, brand image, and word of mouth on consumer purchasing decisions for MS Glow products in Yogyakarta. The subjects in this study were MS Glow product users who are domiciled in Yogyakarta who have made purchases for at least the last 6 months and have seen MS Glow advertisements advertised by Nagita Slavina. This study used 150 samples selected using a non-probability sampling technique through a purposive sampling method with a minimum age of 17 years. The analysis technique used is the Multiple Linear Regression analysis method using SPSS software. The results showed that celebrity endorsers, brand image, and word of mouth had a positive and significant effect on consumer purchasing decisions for MS Glow products in Yogyakarta.
Assessing the Impact of Employee Communication and HR Initiatives on Individual Performance Lestari, Maya; Qamari, Ika Nurul; Handayani, Siti Dyah
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 9 No 2 (2024): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v9i2.4966

Abstract

Communication is needed in every company activity as a means that can encourage employees to improve performance. Apart from communication, the lack of positive Human Resources (HR) initiatives within the company can result in alienation among employees. It is important for organizations to combine communication and the effectiveness of HR practices into one coherent form in facing challenges and improving employee work performance. Individual Work Performance (IWP) in a company is an important aspect for leaders in the process of achieving company goals. Individual Work Performance (IWP) measurements need to be carried out periodically to find out whether the business is achieving company goals and as a benchmark for making improvements to achieve the set goals. This research aims to analyze the influence of employee communication and the perceived effectiveness of HR initiatives on Individual Work Performance (IWP), which consists of three main elements, namely task performance, contextual performance and counterproductive work behavior. The method in this research is quantitative research using a questionnaire totaling 100 respondents with data processing using SmartPLS. The subjects in this research were employees of the Gunungkidul Regency Education, Youth and Sports Office. The results of the analysis in this study show that employee communication is proven to influence all elements of Individual Work Performance, namely task performance, contextual performance and counterproductive work behavior, whereas the perceived effectiveness of HR initiatives is proven to only influence one element of Individual Work Performance, namely contextual performance.
Upaya Pemberdayaan Pendidikan Dan Kepedulian Masyarakat Tentang Lingkungan di Dusun Gupak Warak Lagosa, I Wayan Tio; Sidik, Rifky Muhammad; Mohandes, Raynard Haryono; Ramadhan, Najmi Hibatullah; Mudzakir, Azis; Hendrwan, Nadiva Syabilla Sari; Nihayah, Ade Isma Maula; Vega, Amelia; Holijah, Siti; Az Zahra, Fatimah; Handayani, Siti Dyah
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1337

Abstract

Community service in Gupak Warak Hamlet aims to increase public awareness of the environmental and social issues in the area. One of the main problems faced is the low awareness of the community in managing waste, which leads to the habit of burning trash in open areas, such as yards, rather than disposing of it in the provided waste bins. The practice of open burning not only pollutes the environment but also poses potential health risks due to the harmful smoke and particles generated. Additionally, bullying behavior was found among students at the local Madrasah Ibtidaiyah (MI). Bullying in the school environment can negatively impact children's psychological development, lower self-esteem, and disrupt the comfort of the teaching and learning process. To address these issues, a community service program was carried out using socialization and training methods directed at the community and MI students. Socialization and training for the community aim to increase understanding of the negative impacts of waste burning, the importance of organic and inorganic waste management, and the implementation of recycling methods. On the other hand, socialization and training for MI students are intended to raise awareness about the harmful effects of bullying. This activity is expected to promote positive thinking regarding waste management, reduce the practice of waste burning that harms the environment, and create a safer and more comfortable school environment for students. With this program, it is hoped that behavioral changes will occur in both the community and MI students, leading to the creation of a healthier, safer, and more harmonious environment in Gupak Warak Hamlet
Brand Image: Theoretical Development and Practical Applications Yahya, Amri; Nuryakin; Handayani, Siti Dyah
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8504

Abstract

This research presents an in-depth analysis of research on brand image using a bibliometric approach. This research was conducted by detailing the findings from 364 documents published between 2018 and 2024 in the business sector. The analysis uses descriptive analysis of data from Scopus and VosViewer. The research results show that there is a collaboration between authors, which reflects a cross-disciplinary perspective.. Subject analysis shows a primary focus on Business Management (56.1%), while the inclusion of Social Sciences (11.7%), Decision Sciences (6,296%), and Economics (IL196%) reinforce the cross-disciplinary nature of the research. Trends over time show increasing interest in brand image, reflecting ongoing research into the theme of brand image.
Peran Kepuasan Pelanggan dalam Memediasi Hubungan antara Kualitas Pelayanan, Pengalaman Pelanggan terhadap Loyalitas Pelanggan Susetyo, Prabowo Tejo; Handayani, Siti Dyah; Widowati, Retno
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2647

Abstract

This study aims to analyze the influence of service quality and customer experience on customer loyalty with customer satisfaction as a mediating variable. This study uses a quantitative approach with a survey method of active Shopee and Tokopedia users. The sample was determined using the Lemeshow formula with a total of 97 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that service quality and customer experience have a significant effect on customer satisfaction. Customer satisfaction is also proven to have a significant effect on customer loyalty. In addition, service quality and customer experience have a direct effect on loyalty, but are stronger through an indirect path mediated by customer satisfaction. The R² value of 0.945 on customer loyalty indicates that the model has very high predictive ability. This study provides a theoretical contribution by strengthening the understanding of the relationship between service, experience, satisfaction, and loyalty in the context of e-commerce, as well as a practical contribution for digital platform managers to improve service quality and customer experience in order to build long-term loyalty.
Co-Authors 'Aini, Qurratul Argiansyah, Aris Az Zahra, Fatimah Baskara, Abdullah Dewi Kusumawati, Dewi Firman Pribadi Fitria Nur Hasanah Hendrwan, Nadiva Syabilla Sari Heru Kurnianto Tjahjono Hery Widijanto Holijah, Siti Inna Sholihati Embrik, Inna Sholihati Lagosa, I Wayan Tio Maya Lestari, Maya Mohammad Syafril Nusyirwan, Mohammad Syafril Mohandes, Raynard Haryono Mudzakir, Azis Muhammad fauzan Nihayah, Ade Isma Maula Nurhayati, Helena Nuryakin, Nuryakin Qamari, Ika Nurul Ramadhan, Najmi Hibatullah Retno Widowati Sarofah, Nafidlotul Shohibul Umam, Shohibul Sidik, Rifky Muhammad Sugeng Riyanto Susetyo, Prabowo Tejo Susilo, Ni’matul Salsabila Triana Helmawati, Triana Vega, Amelia Widyasari, Maya Yunahar, Rifqi Aulawi