Claim Missing Document
Check
Articles

Found 2 Documents
Search

The Moderating Effect of Religiosity on Fashion Uniqueness and Consciousness in Halal Fashion Purchase Yudha, Ana Toni Roby Candra; Huda, Nurul; Maksum, Maksum; Sherawali, Sherawali; Wijayanti, Ida
Indonesian Journal of Halal Research Vol. 6 No. 2 (2024): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i2.34614

Abstract

The Islamic fashion model in Indonesia continues to evolve in line with the increasing Muslim population. However, there is limited research on consumer perceptions and the role of religiosity in the context of halal fashion products. This research aims to investigate the influence of fashion uniqueness and consciousness on halal fashion purchase behavior with religiosity as a moderating variable. Halal fashion in this research emphasizes halal product standards in fashion. This research used a quantitative approach through a survey targeting Millennials and Gen Z individuals. A total of 186 respondents were obtained, deemed valid and complete. Additionally, this study used SemPLS-3 to validate hypotheses and evaluate the model. This analysis is considered appropriate as it can test several variable relationships simultaneously or in multivariate analysis. The findings of this study show that halal fashion purchase behavior is influenced by fashion uniqueness and consciousness. Both factors have a positive influence on halal fashion purchase behavior. However, religiosity does not impact halal purchase behavior, nor does it moderate the role of fashion uniqueness and consciousness variables on halal purchase behavior. It suggests that decisions to purchase halal fashion are more influenced by fashion uniqueness and awareness of its halal status rather than individual religiosity levels. This research highlights the need for a deeper understanding of consumer behavior in relation to religiosity and halal fashion, contributing to the fields of economics and social sciences.
Nyadranan: A Medium for Local Economic Resilience and Cultural Preservation in the Rural of Nganjuk, East Java Yudha, Ana Toni Roby Candra; Arianti, Bella Dahniar; Sherawali, Sherawali
Asian Journal of Law and Islamic Finance Vol. 2 No. 1 (2026): Maret
Publisher : Faculty of Sharia and Islamic Economic, Universtas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, local tourism continues to be excellent since the government declared it safe from COVID 19, especially Nganjuk, in East Java. The region known as the 'City of Winds' has quite a lot of tourism potential that continues to be maintained, such as natural tourism, traditional tourism, and educational tourism that has been maintained for generations. Nyadranan, which is a village clean-up activity, is one of the traditional tourism that has survived until this era of society 5.0. Its position that still exists aims to preserve local culture and at the same time utilise it as a source of economic empowerment. This study was conducted in a phenomenological manner, in which the authors were technically involved in the life of the village community who routinely organised 'Nyadranan' every year. This study can be observed with the findings that there are entertainment and economic activities that intersect with social, cultural, economic and psychological aspects, including dance, puppetry, and ludruk art which actually have a multiplier effect on the emergence of seasonal business opportunities. Based on these findings, it is hoped that at least the village government and even the city district, can facilitate this tradition to become bigger on an economic and cultural scale, with the preservation of other traditional tourism.