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The Economic Potential of Wood Carving Art and Its Marketing Strategy in Sumenep Mohammad Takdir; Maksum Maksum; Sinawar Sinawar
Mudra Jurnal Seni Budaya Vol 38 No 2 (2023)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v38i2.2142

Abstract

This study aims to reveal three main issues that are the focus of this research, namely (1) how is the potential of wood carving art in Karduluk village as an artistic and cultural heritage of the Sumenep Madura community, (2) how is the promotion strategy of wood carving by craftsmen, and (3) what is the role of the government area in promoting the wood carving art of Karduluk village as the center of the craft industry in Madura. This study uses qualitative research to explore the promotion strategy of Karduluk village carving as a cultural heritage of the Madurese community. Data collection techniques in the field use three techniques, namely observation, interviews, and documentation. Meanwhile, the analytical method used is deep analysis to process empirical data in the field. In conducting data analysis, the researcher carried out several stages: data reduction, presenting empirical material, and verifying. There are three main findings in this research. First, is the potential of the wood carving art in Karduluk village, namely the economic potential, the potential for carving tourism development, and the potential interest of foreign consumers. Second, promotion strategies for wood carving art are done by participating in art exhibitions, personal selling, online promotion, increasing the variety of wood carving art models, maintaining product quality standards, and mentally competing. Third, the role of the government in promoting the wood carving art of Karduluk village, namely holding an exhibition of wood carving art products, establishing Karduluk village as a carving village, providing marketing capital assistance, assisting in partnership, and facilitating business licensing.
The Knowledge, Service Features, Benefits, And Convenience and Their Influence on Customer Interest: Evidence on BSI Mojopahit 2 Mojokerto City, Indonesia: Pengaruh Pengetahuan, Fitur Layanan, Manfaat dan Kemudahan Terhadap Minat Nasabah dalam Menggunakan BSI Mobile Banking Pada Tahun 2021: Studi Pada BSI KCP Mojopahit 2 Kota Mojokerto Alvina Mutia Hendarti; Ana Toni Roby Candra Yudha; Rianto Anugerah Wicaksono; Maksum Maksum; Nurul Huda
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 13 No. 1 (2023): El-Qist
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2023.13.1.49-66

Abstract

The development of technology is so rapid today that the banking industry must be able to provide services that can adapt to the needs and desires of customers in the current digital era, such as mobile banking. This study aims to determine the magnitude of the influence of knowledge, service features, benefits, and convenience on the interest of BSI Mojopahit 2 Mojokerto City customers in using BSI mobile banking in 2021. This study uses a quantitative research type with a sample of 100 respondents. The analysis used in this study is multiple linear regression analysis using the IBM SPSS 24 application. The results of this study show the multiple linear regression equation, namely Y = 1.433 + 0.175 X1 + 0.184 X2 + 0.219 X3 + 0.191 X4 + e. The F (simultaneous) test shows that the variables of knowledge, service features, benefits and convenience have a significant effect simultaneously or jointly on customer interest. Meanwhile, the T-test (partial) shows that the knowledge variable has a significant partial effect on customer interest. The service feature variable has a significant effect on the customer interest variable. The benefit variable has a significant effect on the customer interest variable, and the convenience variable significantly affects the customer interest variable. Moreover, the benefit variable is the variable that has the most dominant influence on the interest of BSI Mojopahit 2 Mojokerto customers in using mobile banking. Based on the results of this study, Islamic banking is expected to provide information about BSI mobile banking clearly and maintain and maximize service features, benefits and ease of use of mobile banking to increase customer interest so that the BSI mobile banking application becomes the main choice in transacting.
Eksistensi Generasi Muda dalam Menjaga Ketahanan Pangan Untuk Pembangunan Berkelanjutan: Studi di Desa Kadungrembug, Kabupaten Sidoarjo. Ana Toni Roby Candra Yudha; Salsa Yuli Setiani; Nurul Huda; Maksum; Sugiyanto
Journal of Economics Development Issues Vol. 6 No. 2 (2023): Journal of Economics Development Issues
Publisher : Journal of Economics Development Issues

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jedi.v6i2.157

Abstract

This study was conducted to identify and analyze the importance of the role played by the younger generation in Kadungrembug Village's agricultural development to maintain food security and other fields relevant to agriculture. This research uses a descriptive qualitative analysis method. Data was predominantly obtained from primary data. most of them came from local residents aged 16-30 years and worked as farmers and non-farmers as well as village government officials. The results of this study indicate that the agricultural development of Kadungrembug Village has not been fully successful, even though there are many advanced technologies for managing rice fields. So the welfare of farmers is still not felt by Kadungrembug Village farmers. The role played by the younger generation towards Kadungrembug Village's agriculture has not been maximized due to the lack of awareness and literacy of the younger generation on the importance of loving domestic products. This can be seen from how often they use or consume local products such as tubers, local rice, and secondary crops. So, the corresponding suggestion is that the local Karang Taruna can get opportunities in various village forums, especially in empowerment and agriculture forums.
Dampak Upah Minimum, Produk Domestik Regional Bruto, Inflasi dan Tingkat Pendidikan terhadap Penyerapan Tenaga Kerja di Provinsi Jawa Timur Tahun 2011-2020 Maksum Maksum; Khovifa Lindarsi Farawangsa Khovifa
ASNAF : Journal of Economic Welfare, Philantrophy, Zakat and Waqf Vol 1, No 2 (2022)
Publisher : Prodi Manajemen Zakat dan Wakaf, Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/asnaf.v1i2.4738

Abstract

The population growth in Indonesia is getting faster and faster as well as the population growth in East Java Province. The total population of East Java Province is the second largest in Indonesia after West Java Province. Data on the population growth rate of East Java Province in percentage from 2010 to 2020 reached 0.79%. However, the large rate of population growth in East Java Province has not been matched by a large number of labor absorbed in various economic sectors. This research is aimed to analyze the factors influencing minimum wage, gross regional domestic product, inflation, and education level on labor absorption in East Java from 2011-2020 in the period of 10 years. This research is used quantitative research with a descriptive method. The decision-making sample in this research used purposive sampling, it got 7 regencies/cities for this research sample. The source of data is taken generally from the Central Bureau of Statistics (BPS). This study used the panel data regression analytical method of secondary data and the data selected for the fixed effect model, the software used in this research is Eviews 9. The result showed as a simultaneous test, it is found that minimum wage, gross regional domestic product, inflation, and education level have a significant effect on labor absorption. As a partial test minimum wage and inflation have no significant effect on labor absorption, but gross regional domestic product and the education level variable has a significant effect on labor absorption. The value of coefficient determination (R2) in this research in the amount of 99,86% can be concluded on the dependent variable labor absorption. Meanwhile, 0,14% can be concluded by another variable.
Strategi Kerjasama Pedagang di Pasar Tradisional Pakong Pamekasan dalam Meningkatkan Pendapatan Muayyad, Ubaidullah; Alief Rifky, Nuzulul; Maksum
Al-Musthofa: Journal of Sharia Economics Vol. 6 No. 1 (2023): Al-Musthofa : Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v6i1.1679

Abstract

Abstract Cooperation between merchants has actually been going on for a long time but it runs naturally. We can see things that naturally happen, namely cooperation in terms of helping to promote, assisting in terms of funding and the like that we can find in people's markets. In the Pakong Pamekasan market, such a condition has occurred, a condition where the cooperation of traders has carried out natural cooperation, some of which are through contracts, some are also due to the existence of associations that encourage such cooperation. Therefore, researchers are interested in conducting research in traditional markets in the district. Pakong kab. Pamekasan aims to find out and analyze whether the cooperation carried out by traders can increase income. This research is a field research using a qualitative approach. To get the data, the writer uses the media of interview, observation and documentation.The result of this research is that the cooperation carried out by traders in the Pakong market is dominated by a cooperation system based on mutual assistance and mutual assistance, namely spontaneous cooperation, such as combining capital, taking goods or stocking up. goods first and then pay later according to the agreement, and also help each other promote, this is intended to increase sales intensity and increase revenue. One of the factors that influence the income of traders in the Pakong market is the cooperation system. Cooperation more or less has a very significant impact on most traders. Cooperation helps with systems and agreements that are mutually beneficial for both parties. The agreement is the key to the cooperation system, how in the agreement no one is harmed. Keywords: Cooperation, Merchant, Income Increase
The Moderating Effect of Religiosity on Fashion Uniqueness and Consciousness in Halal Fashion Purchase Yudha, Ana Toni Roby Candra; Huda, Nurul; Maksum, Maksum; Sherawali, Sherawali; Wijayanti, Ida
Indonesian Journal of Halal Research Vol 6, No 2 (2024): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i2.34614

Abstract

The Islamic fashion model in Indonesia continues to evolve in line with the increasing Muslim population. However, there is limited research on consumer perceptions and the role of religiosity in the context of halal fashion products. This research aims to investigate the influence of fashion uniqueness and consciousness on halal fashion purchase behavior with religiosity as a moderating variable. Halal fashion in this research emphasizes halal product standards in fashion. This research used a quantitative approach through a survey targeting Millennials and Gen Z individuals. A total of 186 respondents were obtained, deemed valid and complete. Additionally, this study used SemPLS-3 to validate hypotheses and evaluate the model. This analysis is considered appropriate as it can test several variable relationships simultaneously or in multivariate analysis. The findings of this study show that halal fashion purchase behavior is influenced by fashion uniqueness and consciousness. Both factors have a positive influence on halal fashion purchase behavior. However, religiosity does not impact halal purchase behavior, nor does it moderate the role of fashion uniqueness and consciousness variables on halal purchase behavior. It suggests that decisions to purchase halal fashion are more influenced by fashion uniqueness and awareness of its halal status rather than individual religiosity levels. This research highlights the need for a deeper understanding of consumer behavior in relation to religiosity and halal fashion, contributing to the fields of economics and social sciences.
Determinants of Consumption Value on Intention to Use Shariah Mobile Banking: Exploring the Role of Consumer Preference Maksum, Maksum; Haryono, Slamet
Journal of Finance and Islamic Banking Vol. 7 No. 1 (2024)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v6i1.7785

Abstract

This study analyzes the use of mobile banking by both Islamic and conventional bank customers using the theory of consumption value. The aim of this research is to evaluate the factors influencing customers' decisions to use dual mobile banking services. The proposed hypothesis is that the intention to use Islamic mobile banking services is influenced by functional, conditional, social, emotional, and epistemic values mediated by consumer preferences. The method used is structural equation modeling with partial least squares (SEM-PLS) with a sample of 191 people, all of whom use both conventional and Islamic mobile banking. The results show that the theory of consumption value does not directly affect the interest in using mobile banking, either conventional or Islamic, except for the emotional value variable. Consumer preferences mediate the effect of functional, conditional, emotional, and epistemic values on the intention to use conventional mobile banking. Meanwhile, conditional, emotional, and epistemic values influence the interest in using Islamic mobile banking, which is mediated by consumer preferences. These findings indicate that the consumer's intention to use mobile banking is influenced by the theory of consumption value regardless of whether the service is Islamic or not. The implication of this research is that Islamic mobile banking services need to improve their service quality by considering consumer preferences and the theory of consumption value, thereby enhancing the usage of services by both conventional and Islamic bank customers.
Implementasi Strategi green marketing Di Kantin Amanah PPA lubangsa Utara Putri Indonesia Ina As'ary; Maksum Maksum
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol 7 No 1 (2024): Januari
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v7i1.4858

Abstract

Kerusakan lingkungan merupakan masalah yang sulit diatasi oleh manusia karena perkembangan bisnis yang semakin pesat sehingga menimbulkan efek negative bagi lingkungan hidup. Akan tetapi dengan tumbuhnya kesadaran telah merubah cara pandang dan pola hidup dari konsumen dan para pelaku usaha. perubahan pola konsumen ini di manfaatkan oleh para produsen untuk memunculkan fenomina baru dalam dunia pemasaran berupa strategi pemasaran ramah lingkungan (green marketing).Kantin Amanah merupakan salah satu tempat makan yang ada di Pondok Pesantren Annuqayah yang menerapkan strategi green marketing. penelitian ini bertujuan untuk di jadiakan acuan bagi para usaha yang akan melakukan penerapan strategi green marketing yang bisa meminimalisir masalah lingkungan dari sampah yang ada. Metode penelitian yang digunakan adalah kualitatif. Dalam hal pengumpulan data yaitu dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah strategi green marketing yang digunakan oleh kantin Amanah yaitu Green Packaging,, Deciding about Green Price, Applying “green” logistics, Changing the attitude towards waste,Being genuine, Educate your customer),Know your customer. setelah menerapkan strategi ini kantin amanah mengalami peningkatan terutama dalam keputusan pembelian dan kepedulian lingkungan. penerapan strategi green marketing di Kantin Amanah ini dapat terlaksana + 80% dan sesuai dengan ketentuan-ketentuan strategi green marketing. Kata Kunci : Green Marketing, Strategi Green MarketinKerusakan lingkungan merupakan masalah yang sulit diatasi oleh manusia karena perkembangan bisnis yang semakin pesat sehingga menimbulkan efek negative bagi lingkungan hidup. Akan tetapi dengan tumbuhnya kesadaran telah merubah cara pandang dan pola hidup dari konsumen dan para pelaku usaha. perubahan pola konsumen ini di manfaatkan oleh para produsen untuk memunculkan fenomina baru dalam dunia pemasaran berupa strategi pemasaran ramah lingkungan (green marketing).Kantin Amanah merupakan salah satu tempat makan yang ada di Pondok Pesantren Annuqayah yang menerapkan strategi green marketing. penelitian ini bertujuan untuk di jadiakan acuan bagi para usaha yang akan melakukan penerapan strategi green marketing yang bisa meminimalisir masalah lingkungan dari sampah yang ada. Metode penelitian yang digunakan adalah kualitatif. Dalam hal pengumpulan data yaitu dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah strategi green marketing yang digunakan oleh kantin Amanah yaitu Green Packaging,, Deciding about Green Price, Applying “green” logistics, Changing the attitude towards waste,Being genuine, Educate your customer),Know your customer. setelah menerapkan strategi ini kantin amanah mengalami peningkatan terutama dalam keputusan pembelian dan kepedulian lingkungan. penerapan strategi green marketing di Kantin Amanah ini dapat terlaksana + 80% dan sesuai dengan ketentuan-ketentuan strategi green marketing.Kata Kunci : Green Marketing, Strategi Green Marketin
Digitalisasi Pemasaran Produk Ladrang Lele Sebagai Komoditas Unggulan Desa Tambuko, Guluk-Guluk, Sumenep Maksum
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2023): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v4i1.76

Abstract

ABSTRACT The availability of many springs in Tambuko Village has initiated the community to cultivate catfish. The Tambuko Village community has a Panji Laras Fish farming group consisting of several local communities who cultivate catfish. The Covid-19 pandemic has reduced consumer demand for fresh catfish, resulting in unsold cultivation products. The steps taken by the people of Tambuko Village to deal with this problem are to produce catfish-based snack products. One of the products produced is "Ladrang Lele". The abundance of raw materials as the basis for making this product makes Ladrang Lele production continuous. This Lele Ladrang product is then used as the village's superior product so that it can increase the community's income. This service has the aim of helping the people of Tambuko Village who are mitigating Covid-19 in their economic recovery efforts. This service uses the Participatory Action Research methodology by involving the Tambuko village community who have the ability to produce Village Main Commodities. The steps that will be taken by the servant are conducting Focus Group Discussions (FGD), Entrepreneurship Training and Marketing Digitalization Training. The results obtained during the service activities were Marketing Digitalization carried out by the Tambuko Village community through marketing through the Shopee application including techniques for making attractive product displays, product packaging and strategic promos. The strategy carried out in Digitalizing the Marketing of Lele Ladrang products is to provide an understanding of the importance of entrepreneurship as a basis for product development, marketing training through the shopee application and online marketing assistance to ensure that the Tambuko village community can digitalize marketing, especially the superior village product, namely Ladrang Lele. Keywords: Village Main Products, Marketing Digitalization, Lele Ladrang,
HALAL LABEL, CELEBRITY ENDORSERS, AND PRODUCT QUALITY: THEIR EFFECT ON MS GLOW PURCHASE DECISIONS THROUGH BRAND TRUST Jamilah, Ismiyatul; Maksum, Maksum
HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 11 │ No. 2 │ 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v11i2.22133

Abstract

AbstractThe cosmetics industry is experiencing a rapid increase in Indonesia, including MS Glow beauty products. With the development of the cosmetics industry sector, cosmetic companies are competing to win the hearts or attention of consumers. Many factors motivate a consumer to make a purchase, including the presence of a halal label on the packaging, celebrity endorsers, and the quality of the product itself. Therefore, the purpose of this study is to test and analyze the effect of halal labels, celebrity endorsers, and product quality on purchasing decisions for MS Glow cosmetics with brand trust as an intervening variable. This research uses quantitative methods. The data used in this research is primary data, where for data collection this uses a questionnaire with a Likert scale. The study's 100 respondents were chosen through purposive sampling, and the respondents were INSTIKA students. Furthermore, SmartPLS version 3 will be used to analyze the data in this study. The results of this study indicate a significant influence between the halal label and product quality on brand trust, while celebrity endorsers have no effect on brand trust. Also, celebrity endorsers and product quality have a significant effect on purchasing decisions, while halal labels have no influence on purchasing decisions. Then, the results of the path analysis test state that the brand trust variable has a significant effect in mediating the relationship between product quality and purchasing decisions.  In the meantime, factors related to brand trust do not moderate the relationship between halal labels and celebrity endorsers on purchase decisions.