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All Journal Cosmogov: Jurnal Ilmu Pemerintahan Sawala : Jurnal Administrasi Negara Jurnal Noken: Ilmu-Ilmu Sosial Jurnal PKM Manajemen Bisnis MES Management Journal
Agus Sutisna
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERSPEKTIF MARKETING POLITIK: KEGAGALAN PDIP DAN PARTAI DEMOKRAT DALAM MEMPERTAHANKAN POSISI SEBAGAI PARTAI PEMENANG PEMILU 1999 DAN PEMILU 2009 Agus Sutisna
CosmoGov: Jurnal Ilmu Pemerintahan Vol 2, No 1 (2016)
Publisher : Department of Governmental Science FISIP UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v2i1.11853

Abstract

Persaingan untuk meraih dukungan publik dalam kancah kepolitikan,khususnya event pemilu yang semakin kompetitif telah membuat partai politik danpara kandidat, baik dalam pemilu legislatif maupun eksekutif, berusaha kerasmengadopsi berbagai metode dan teknik kampanye. Marketing politik (politicalmarketing) adalah salah satu metode yang sejak era reformasi dan demokratisasibergulir mulai banyak digunakan sebagai metode dan teknik untuk meraihdukungan pemilih dalam kampanye-kampanye Pemilu di Indonesia. Tulisan inimerupakan telaah teoritik sederhana mengenai pendekatan marketing politik yangkemudian digunakan sebagai perspektif untuk menjelaskan kegagalan PDIPerjuangan dan Partai Demokrat dalam mempertahankan posisi sebagai partaipemenang Pemilu.Kajian ini menggunakan metode kualitatif, dengan sumber data diperolehmelalui studi kepustakaan dan pengamatan fenomenologis terhadap dinamikaperjalanan partai politik, khususnya PDIP dan Partai Demokrat dari Pemilu kePemilu dalam kepolitikan Indonesia mutakhir melalui berbagai saluran media yangdapat diakses. Hasil kajian menunjukkan bahwa pendekatan marketing politikpada umumnya memiliki potensi yang efektif sebagai metode untuk memperkenalkandan memasarkan produk politik (partai, kandidat, program dll), meraih simpatipublik, dan akhirnya memperoleh dukungan pemilih dan merawat loyalitas mereka;dengan catatan prinsip-prinsipnya dipraktekkan secara utuh, baik dan tepat, sertadidukung oleh riset dan tim yang handal. Sebaliknya, ketidakutuhan penerapanprinsip-prinsip marketing politik dapat mengakibatkan kegagalan partai politikdalam menjaga stabilitas partai dan mempertahankan kemenangannya dalam suatu Pemilu pada Pemilu berikutnya seperti dialami oleh PDIP dan Partai Demokrat
Devolution of Power Agus Sutisna
Sawala : Jurnal Administrasi Negara Vol. 3 No. 3 (2015)
Publisher : Program Studi Administrasi Negara Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1170.989 KB) | DOI: 10.30656/sawala.v3i3.285

Abstract

Salahsatu aspek yang masih menyisakan problematika dalam kerangka pelaksanaan otonomi daerah sejak paradigma barunya digulirkan pada awal tahun 2000 silam adalah menyangkut isu desentralisasi dalam bidang politik, atau yang secara teoritik lazim disebut sebagai devolusi politik (devolution of power). Pokok problematikanya terletak pada gejala dimana partai politik ditingkat lokal secara hierarkis diciptakan sedemikian rupa menjadi sangat bergantung pada kekuasaan partai ditingkat pusat. Hal ini berbeda, paling tidak sampaibatas tertentu, dengan pranata-pranata kepemerintahan dalam kerangka pelaksanaan otonomi yang secara tegas diberikan kewenangan (authority) berdasarkan aturan perundang-undangan. situasi yang demikian ini melahirkan implikasi politik antara lain, bahwa politik ditingkat lokal tidak berdaya,bahkan ketika menyangkut urusan yang benar-benar merupakan persoalan kebutuhan atau kepentingan lokal. Misalnya dalam konteks pemilukada, dimana para calon kepala daerah yang idealnya dipersiapkan dan ditentukan oleh pengurus partai di daerah yang secara hipotesis lebih mengetahui figur-figur calon pemimpin lokal (baik dari internal maupun eksternal partai). faktanya selalu sangat bergantung pada kendali dan keputusan pada DPP partai politik. Tulisan ini merupakan kajian mengenai problematika yang dihadapi partai politik ditingkat lokal dalam kerangka relasi hierarkis dengan institusi partai di tingkat pusat ditinjau dari perspektif politik (Political decentralization perspektif) yang mendefinisikan desentralisasi politik sebagai devolusi kekuasaan. Kajian dilakukan dengan pendekatan kualitatif, data dihimpun secara kombinatif dari sumber-sumber pemberitaan di media massa dan fakta empirik yang dapat diamati
How To Increase Income Through Cross Training System Skill On MSME Depok Sarah Amalia; Agus Sutisna; Deni Deni
Jurnal PKM Manajemen Bisnis Vol. 2 No. 1 (2022): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.908 KB)

Abstract

Human resource management that is not carried out in an organized manner will certainly be a problem in businesses run by MSMEs. Human resource development needs to be carried out to increase effectiveness in MSME activities, one of the alternative HR management during the pandemic that can provide added value so that it is beneficial for MSME activities themselves. One of the developments that can be done is to add competence between one part and another or cross training. Seeing the problems faced, the steps taken to achieve the goals and objectives of this activity, an approach was held to related institutions, namely the community of MSME actors through workshops and socialization and training in the form of explanations on the application of management knowledge in financial technology-based financial management in efforts and strategies to realize MSMEs are prosperous and independent. After the cross training, the percentage of participants with more than one skill increased to 70%. Through the addition of the skills of MSME participants, it was found that the daily output increased by 70 to 80 packs per day. However, based on the questionnaire, it can be seen that there are skills that cannot be developed only through the cross training method. The general purpose of this community service activity is to provide practical training and knowledge of human resource management in improving skills among employees which has an impact on increasing the profits of MSMEs who are members of the West Java Champion MSMEs. The method used is a survey method and delivery of materials online and offline as well as simulations and discussions on human resource management. The conclusion of this community service is that there will be assistance in human resource management in the development of Micro, Small and Medium Enterprises in an effort to realize the welfare of the people of Depok City, especially the MSME activist community.
Eksistensi Gerakan Sosial Semanggi Foundation Dalam Mewujudkan Aksi Sosial dan Kemanusiaan di Kota Tangerang Arief, Arief Soetiawan; Yusuf Fadli; Agus Sutisna; Ahmad Chumaedy
Jurnal Noken: Ilmu-Ilmu Sosial Vol. 9 No. 1 (2023): Desember 2023
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/jn.v9i1.2671

Abstract

The complexity of social problems faced by the community encourages the emergence of social movements that seek to provide assistance and empowerment programs that directly target the grassroots. The presence of the Semanggi Foundation movement in Tangerang City is engaged in providing support in the fields of humanity, education, culture and so on. This study aims to analyze various programs and activities carried out by the Semanggi Foundation and the extent to which they have an impact on the wider community. This study used a qualitative approach by using observation and interview techniques in taking research data. This research found that the Semanggi Foundation Social movement plays a positive role in people's lives. Its existence in the non-profit community helps people in the process of socializing and developing personal potential through a variety of dynamic activities. Social actions carried out by this movement cover various fields, such as humanitarian, educational, religious, and cultural arts. This research underscores the importance of the role of social movements in strengthening social solidarity and having a positive impact on society.
Transformational Leadership and Team Synergy in Improving Communication and Collaboration in Educational Settings Agus Sutisna; Aah Khoriah; Juhartono; Efrita Norman
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.551

Abstract

This study explores the impact of transformational leadership on team synergy, communication, and collaboration in educational environments. The purpose of the research is to examine how transformational leadership enhances team dynamics by fostering trust, communication, and participatory decision-making among teachers and staff. Utilizing a qualitative phenomenological methodology, in-depth interviews were conducted with school leaders, teachers, and administrative staff, complemented by participatory observation and document analysis. The results reveal that transformational leadership significantly improves collaboration by encouraging open communication and empowering team members to take initiative. Teachers reported feeling more motivated to innovate in their teaching methods and engage in interdisciplinary collaboration. However, challenges such as staff resistance and limited resources hindered the full adoption of collaborative practices in some schools. The study also highlights varying levels of team participation, which indicates that the effectiveness of transformational leadership depends on the leader's ability to engage all team members. The major conclusion of the study is that transformational leadership positively influences team synergy through enhanced trust and collaborative problem-solving. The findings provide important practical insights for educational leaders, suggesting that transformational leadership fosters a more inclusive and innovative school environment. This research contributes to the field by emphasizing the need for flexible leadership approaches that adapt to team dynamics and the critical importance of institutional support and resources to fully realize the benefits of transformational leadership in educational settings.
Co-Authors Aah Khoriah Agus Sutisna, Agus Ahmad Chumaedy Arief, Arief Soetiawan Deni Deni Efrita Norman Ita Nurhayati Juhartono Sarah Amalia Yusuf Fadli