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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Botani: Publikasi Ilmu Tanaman dan Agribisnis
Getta Hayyuning Mangesti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Effect of Consumer Preference, Perception, and Awareness on Yogurt Purchase Decisions in Banyuwangi Regency Getta Hayyuning Mangesti; R. Abdoel Djamali; Rizal Rizal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6550

Abstract

Functional drinks are promoted as products that have health benefits. Yogurt is a functional product that is fortified with calcium, fiber and probiotics. Yogurt imports have increased by 225.98%, this means that it is in line with the increasing need for Indonesian people to consume yogurt. The purpose of this study was (1) to analyse the effect of consumer preferences on yogurt purchasing decisions, (2) to analyse the effect of consumer perceptions on yogurt purchasing decisions, (3) to analyse the effect of consumer awareness on yogurt purchasing decisions. The variables observed in this study were consumer preferences, consumer perceptions, consumer awareness, and purchasing decisions on yogurt. This study uses a quantitative descriptive method. The data obtained were processed using SEM-PLS. Respondents are consumers who often shop at the five modern retailers in the city of Banyuwangi. The results of this study indicate that consumer preferences for yogurt are still considered quite low. Respondents already know that the composition contained in yogurt products is important in deciding to buy. The relationship between consumer perceptions of purchasing decisions is positive. Consumer awareness of purchasing decisions has a significant influence. Respondents already know that yogurt is a healthy fermented milk drink.
Respon Pertumbuhan Bibit Kelapa Sawit (Elaeis guineensis Jacq.) Terhadap Dosis KCl dan Metode Aplikasinya di Pre-Nursery Moh. Syahrul Munir; Elis Rahmawati Mar`atus Sholihah; Titin Andriyni Atmojo; Getta Hayyuning Mangesti
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 3 No. 1 (2026): Januari: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v3i1.534

Abstract

Oil palm (Elaeis guineensis Jacq.) is an important plantation commodity that makes a significant contribution to Indonesia's economy. One of the macro nutrients that plays a role in supporting plant growth is potassium (K), which is involved in various physiological processes. The effectiveness of nutrient utilization is not only determined by the amount of fertilizer applied but also influenced by the application method, especially during the early seedling phase. This study aims to examine the growth response of oil palm seedlings to variations in KCl fertilizer doses and different fertilizer application methods during the pre-nursery phase. The experiment was arranged using a Factorial Randomized Block Design (RBD) with two treatment factors, namely KCl fertilizer dose and fertilizer application method, each with three replications. The KCl doses consisted of five levels, while the application methods included watering, broadcasting, and localized application (pocket). The observation data were analyzed using analysis of variance and followed by Duncan Multiple Range Test (DMRT) at a 5% level if there were significant differences. The results of the study showed that there was no interaction between the dose of KCl fertilizer and its application method on all observed oil palm seedling growth parameters.
Co-Authors Elis Rahmawati Mar`atus Sholihah Moh. Syahrul Munir R. Abdoel Djamali Rizal Rizal Titin Andriyni Atmojo