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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Siregar, Jamaluddin
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Economics, Econometrics & Finance

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ANALISIS SEGMENTASI, TARGETING, DAN POSITIONING PADA PT SIANTAR TOP TANJUNG MORAWA Yunita, Irma; Fikrianda, Rifki; Syafrizal, Muhammad; Siregar, Jamaluddin; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2396

Abstract

This study aims to determine how the marketing strategy of STP at PT Siantar Top Tanjung Morawa. This research is a descriptive research. This research uses case study research techniques. Data collection techniques in this study use interviews and documentation. Interviews were used using tools, namely questionnaires and documentation methods to obtain secondary data. The population used in this study were all consumers of the products of PT Siantar Top Tbk Tanjung Morawa. Respondents in this study were 100 respondents. The sampling technique is simple random sampling. The results of this study are based on the results of the analysis carried out by segmentation, targeting, and positioning simultaneously have a significant effect on purchasing decisions. Based on the test results, it was found that the segmentation variable had a positive influence on the product purchase decision of PT Siantar Top Tbk. Based on the test results, it was found that the targeting variable had a positive influence on the product purchase decision of PT Siantar Top Tbk. Based on the test results, it was found that the positioning variable had a negative influence on the product purchase decision of PT Siantar Top Tbk.
Strategi Pegadaian Syariah Dalam Meningkatkan Jumlah Nasabah (Persero) Cabang Kuala Simpang Siregar, Jamaluddin; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 1: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2756

Abstract

This study will discuss the strategy of the Islamic financial industry in particular Shariah Pawnshop in increasing customers. Adjustment of appropriate strategies and techniques will greatly determine the sustainability of Shariah Pawnshop     .Practice In industry Shariah pthere are actually many other financial services products that are developed in Shariah Pawnshop. The purpose of this study is to find out and analyze strategies of Shariah Pawnshop in dealing with the challenges of the industry at the present time. The method used is to use a literature study.
Co-Authors Fikrianda, Rifki irma yunita Suhairi Suhairi Syafrizal, Muhammad Zainarti Zainarti