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All Journal GEMA EKONOMI ENDLESS : International Journal of Future Studies
Supriyana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN(STUDI PADA BAKPIA KARTINI) Supriyana; Bayu, Niswan
GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v10i2.1597

Abstract

The increasingly fierce business competition, especially competition from similar companies, makes companies increasingly demanded to move faster in terms of attracting consumers. So that companies that apply the concept of marketing need to pay attention to consumer behavior and the factors that influence their purchasing decisions in marketing efforts of a product. This is because in the concept, one way to achieve company goals is to know what the needs and wants of consumers or target markets are and provide the expected satisfaction more effectively and efficiently than competitors. The type of research used in compiling this research is to use explanatory or explanatory or explanatory research. Explanatory research explains the cause of an event. For this reason, it is necessary to identify various variables outside the problem to confirm the cause of a problem. This research is quantitative using data from MSME Bakpia Kartini Gresik which consists of three hundred (300) consumer data with a sample of one hundred and seventy one (171) consumers where the results of the survey can determine the effect of price and product quality on product purchasing decisions in Indonesia. Bakpia Kartini Gresik.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN(STUDI PADA BAKPIA KARTINI) Supriyana; Bayu, Niswan
GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The increasingly fierce business competition, especially competition from similar companies, makes companies increasingly demanded to move faster in terms of attracting consumers. So that companies that apply the concept of marketing need to pay attention to consumer behavior and the factors that influence their purchasing decisions in marketing efforts of a product. This is because in the concept, one way to achieve company goals is to know what the needs and wants of consumers or target markets are and provide the expected satisfaction more effectively and efficiently than competitors. The type of research used in compiling this research is to use explanatory or explanatory or explanatory research. Explanatory research explains the cause of an event. For this reason, it is necessary to identify various variables outside the problem to confirm the cause of a problem. This research is quantitative using data from MSME Bakpia Kartini Gresik which consists of three hundred (300) consumer data with a sample of one hundred and seventy one (171) consumers where the results of the survey can determine the effect of price and product quality on product purchasing decisions in Indonesia. Bakpia Kartini Gresik.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN(STUDI PADA BAKPIA KARTINI) Supriyana; Bayu, Niswan
GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The increasingly fierce business competition, especially competition from similar companies, makes companies increasingly demanded to move faster in terms of attracting consumers. So that companies that apply the concept of marketing need to pay attention to consumer behavior and the factors that influence their purchasing decisions in marketing efforts of a product. This is because in the concept, one way to achieve company goals is to know what the needs and wants of consumers or target markets are and provide the expected satisfaction more effectively and efficiently than competitors. The type of research used in compiling this research is to use explanatory or explanatory or explanatory research. Explanatory research explains the cause of an event. For this reason, it is necessary to identify various variables outside the problem to confirm the cause of a problem. This research is quantitative using data from MSME Bakpia Kartini Gresik which consists of three hundred (300) consumer data with a sample of one hundred and seventy one (171) consumers where the results of the survey can determine the effect of price and product quality on product purchasing decisions in Indonesia. Bakpia Kartini Gresik.
The Effectiveness of Hot Herbal Compress in Accelerate Uterine Involution and Recovery of Afterpains on the Postpartum Mothers Karimah, Nahdiyah; Supriyana; Sumarni, Sri; Sunarto
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 5 No. 1 (2022): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/endlessjournal.v5i1.235

Abstract

About 55% of postpartum mothers in Banyumanik and Ungaran districts in October 2019 experienced uterine subinvolution, and 75% of them experienced afterpains. Hot Herbal Compress could stimulate myometrium contraction required for uterine involution and analgesic effect. This study aimed to prove the effectiveness of hot herbal compress in accelerating uterine involution and afterpain recovery on postpartum mothers. This research used a quasi-experimental design—the investigation from 13 December 2019 until 26 January 2020 in Semarang. The authors grouped 42 postpartum mothers equally into experimental and control groups with random cluster sampling. The experimental group received a hot herbal compress for 20 minutes. The control group received uterus massage for 10 minutes and breathing exercises for 15 minutes. Both groups received the therapy 1x/day from the 2nd-10th day of the postpartum period. The observation of uterine fundal height by metlin, lochia volume by gravimetric, and afterpains intensity by visual analogue scale before and after the intervention every day. The analysis used Repeated Measure Anova. The experimental group's uterine fundal height, lochia volume, and afterpains intensity were consistently lower than the control group. There were significant differences between the experimental and control groups on a uterine fundal height on days 1-5 and 6-8, on lochia volume on days 5-6, and on the intensity of afterpains on days 1-4 (p < 0.05). The hot herbal compress effectively decreased the uterine fundal height on a uterine fundal size on days 1-5 and 6-8, reduced lochia volume on days 5-6 and effectively decreased afterpains intensity on days 1-4 on of postpartum mothers. This study recommends that midwives provide hot herbal compress therapy for the postpartum mother to accelerate uterine involution and recovery of afterpains.
Co-Authors Bayu, Niswan Karimah, Nahdiyah Sri Sumarni SUNARTO