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All Journal Journal of Innovation and Applied Technology
Eko Wahyudi, Lestari
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Computer Science & IT

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Digital Creative Team: Collaboration of Potential Actors in the Development of Bowele Marine Tourism Village Safitri, Reza; Kriyantono, Rachmat Kriyantono; Cahyono, Edi Dwi; Eko Wahyudi, Lestari
Journal of Innovation and Applied Technology Vol 11, No 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

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Abstract

Malang Regency, particularly its southern region, possesses significant coastal beauty. One prominent example is Purwodadi Village in Tirtoyudo District, recognized as the Bowele Tourism Village, encompassing Bolu-bolu, Wedi Awu, and Lenggoksono beaches. These coastal areas boast pristine natural landscapes, waves suitable for surfing, and rich marine biodiversity, making them premier tourist attractions.A competent digital creative team is essential to foster sustainable tourism development and attract more visitors. This team, collaborating with potential actors, is expected to enhance branding and promotional efforts while producing engaging digital content to increase Bowele's appeal and accessibility.Through the collaboration of village authorities, tourism awareness groups (Pokdarwis), and other key stakeholders, forming a digital creative team is anticipated to optimize the development of Bowele Tourism Village, ultimately providing economic benefits to the local community. 
Co-Authors Edi Dwi Cahyono Kriyantono, Rachmat Kriyantono Reza Safitri