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All Journal Jurnal Entrepreneur dan Entrepreneurship International Journal of Review Management Business and Entrepreneurship
Ernantyo, Yosef Evandro
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy Utami, Christina Whidya; Padmalia, Metta; Sudyasjayanti, Christina; Ernantyo, Yosef Evandro
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i2.2226

Abstract

The effort in developing the economy and reducing unemployment in Indonesia is through entrepreneurship. In order to conduct business well, entrepreneurs need to be motivated by several factors in order to have the interest for entrepreneurship. Luthje and Franke’s model (LFM) argued that in order to spark the interest for entrepreneurship, it is affected by several factors, which are internal and external factor. Therefore, this goal of this research is to determine how big the impact of internal and external factor on interest for entrepreneurship. The aim of this research is to understand and analyze the effect of entrepreneurial education, consisting of Sportpreneur Program, personality and self-efficacy on interest for entrepreneurship. There are 4 variables in this study, which are: entrepreneurial education (X1), personality (X2), self-efficacy (X3) and entrepreneurship interest (Y). The research method used is quantitative method, whereby the data was obtained through online distribution of questionnaires. Research sample/ subject is East Java KONI athletes that have participated in sportpreneur program in Institusi Surabaya. Based on the result of this research, it is shown that entrepreneurship interest is positively and significantly affected by Entrepreneur education consisting of Sportpreneur progam and self-efficacy, however, entrepreneurship interest is not affected by personality.
Analysis of Digital Marketing and Customer Relationship Marketing on Customer Repurchase Interest in Café Kisah Kita Ngopi through Electronic Word Of Mouth Ernantyo, Yosef evandro; Timotius Febri C.W. Sutrisno
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 2 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i2.5418

Abstract

Purpose: The high competition in the cafe business causes the Story of Kita Ngopi Café to continue to look for solutions so that interest in repeat purchases continues to occur. The objectives of this research are: 1). To find out and analyze digital marketing which has a significant influence on the Electronic Word of Mouth Café Kita Ngopi Story 2). To find out and analyze customer relationship marketing which has a significant influence on Electronic Word of Mouth Café Kita Ngopi Story 3). To find out and analyze Electronic Word of Mouth which has a significant effect on repurchase interest in Café Story Kita Ngopi 4). To find out and analyze digital marketing which has a significant influence on repurchase interest in Café Story Kita Ngopi 5). To find out and analyze customer relationship marketing which has a significant influence on repurchase interest in Café Story Kita Ngopi. Methodology: Research subjects are coffee connoisseurs in Surabaya and Sidoarjo who have been customers at Café KitaNgopi during the data collection period, who can be contacted to take the time to fill out the questionnaire and recommend other community members as respondents. Hypothesis testing will be carried out using the Structural Equation Modeling method using PLS. The results of the research show that 1) Digital Marketing has a significant positive effect on Electronic word of Mouth at the Story Kita Ngopi Cafe 2) Customer Relationship Marketing has a positive and significant effect on the Electronic word of Mouth at the Story Kita Ngopi Cafe 3) Electronic word of Mouth has no significant effect on repurchase interest at the Story Kita Ngopi Cafe 4) Digital Marketing has a significant positive effect on repurchase interest at the Story Kita Ngopi Cafe 5) Customer Relationship Marketing has a positive and significant effect on repurchase interest at the Story Kita Ngopi Cafe Practical Implication: For business people in the food and beverage sector who are running a cafe business, it is necessary to examine other variables that cause satisfaction and purchase retention from their customers
Co-Authors Christina Sudyasjayanti Christina Whidya Utami Metta Padmalia Timotius Febri C.W. Sutrisno