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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Entrepreneur dan Entrepreneurship Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Teknologi Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Ranah Research : Journal of Multidisciplinary Research and Development
Christina Sudyasjayanti
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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MANFAAT DAN KEMUDAHAN YANG DIRASAKAN TERHADAP NIAT MENGGUNAKAN GO PAY PADA GENERASI Y DI SURABAYA Sudyasjayanti, Christina; Salsabil, Sabila
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.8225

Abstract

Teknologi yang berkembang semakin canggih memberikan dampak yang baik dalam kehidupan, salah satunya pada bidang ekonomi. Contoh kemudahan yang ditimbulkan dalam bidang ekonomi adalah transformasi sistem pembayaran, saat ini pembayaran menggunakan uang tunai dirasa kurang efisien sehingga beberapa masyarakat mulai beralih dengan menggunakan pembayaran non tunai. Penelitian ini bertujuan untuk mengetahui pengaruh antara perceived usefulness terhadap behavior intention to use, perceived ease of use terhadap behavior intention to use, dan usia terhadap perceived usefulness dan perceived ease of use. Responden dalam penelitian ini berjumlah 150 orang pengguna layanan Go-Pay di Kota Surabaya yang termasuk dalam kategori Generasi Y. Hasil penelitian menunjukan bahwa perceived usefulness dan perceived ease of use berpengaruh terhadap behavior intention to use dan hanya usia 20-24 dan 35-40 yang terpengaruh oleh perceived usefulness dan perceived ease of use terhadap behavior intention to use.  The development of technology impacted on economical sectors. One example of the convenience posed in the economic field is the transformation of the payment system, currently payments using cash are considered to be less efficient so some people have begun to switch to using non-cash payments. This research is aimed to determine the effect of perceived usefulness towards behavior intention to use, perceided ease of use towards behavior intention to use, and age on perceived usefulness and perceived ease of use. There are 150 users of Go-Pay services in Surabaya that included to Y generation. This research showed that the variables perceived usefulness and perceived ease of use significantly affected behavior intention to use and only 20-24 and 30-34 years old that affected by perceived usefulness and perceived ease of use toward behavior intention to use.
Mobile Payment Products in Indonesia: Is it a Lifestyle or a Need? Setiobudi, Auditia; Sudyasjayanti, Christina; Singgih, Kevin Julianto; Gadi, Aiman Fauzi
Jurnal Manajemen Bisnis Vol 12, No 1: March 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i1.9440

Abstract

Research aims: This study aims to explore consumers’ preferences and perceptions of the use of mobile payments in Indonesia.Design/Methodology/Approach: This study used a comparison of Cronbach's Alpha and Cronbach’s Alpha if Item Deleted to find items preferred by mobile payment users. Factor analysis was employed to get consumers' perceptions of using mobile payment.Research findings: The results of this study found that consumer preferences for the use of mobile payments were compatible with their needs, helped complete work/needs, were used by the social environment, were easy to use, and made consumers happy. Meanwhile, consumers’ perceptions of mobile payment were formed from three factors: perceived ease of use, intention to use mobile payment, and mobile payment self-efficacy.Theoretical Contribution/Originality: This study examines the use of mobile payments in Indonesia further.Practitioners/Policy Implications: Mobile payments are not only a lifestyle because the products’ benefits are increasingly numerous and varied.Research Limitations/Implications: This research was only conducted in Java.
Mobile Payment Products in Indonesia: Is it a Lifestyle or a Need? Setiobudi, Auditia; Sudyasjayanti, Christina; Singgih, Kevin Julianto; Gadi, Aiman Fauzi
Jurnal Manajemen Bisnis Vol 12, No 1: March 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i1.9440

Abstract

Research aims: This study aims to explore consumers’ preferences and perceptions of the use of mobile payments in Indonesia.Design/Methodology/Approach: This study used a comparison of Cronbach's Alpha and Cronbach’s Alpha if Item Deleted to find items preferred by mobile payment users. Factor analysis was employed to get consumers' perceptions of using mobile payment.Research findings: The results of this study found that consumer preferences for the use of mobile payments were compatible with their needs, helped complete work/needs, were used by the social environment, were easy to use, and made consumers happy. Meanwhile, consumers’ perceptions of mobile payment were formed from three factors: perceived ease of use, intention to use mobile payment, and mobile payment self-efficacy.Theoretical Contribution/Originality: This study examines the use of mobile payments in Indonesia further.Practitioners/Policy Implications: Mobile payments are not only a lifestyle because the products’ benefits are increasingly numerous and varied.Research Limitations/Implications: This research was only conducted in Java.
PENGARUH PENGALAMAN PELANGGAN, KUALITAS LAYANAN DAN KEPERCAYAAN PELANGGAN TERHADAP KESEDIAAN UNTUK MEMBAYAR : Studi Kasus pada CV. Arya Mandiri Abadi Auditia Setiobudi; Christina Sudyasjayanti; Arya Asraf Danarkusuma
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 17 No. 3 (2021): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v17i3.12442

Abstract

Persaingan bisnis di bidang jasa yang semakin kompetitif membuat pelaku bisnis harus meningkatkan kualitas layanannya pada jasa dan perusahaannya. Hal ini digunakan untuk menciptakan pelanggan baru maupun mempertahankan pelanggan dalam melakukan kesediaan untuk membayar. Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman pelanggan, kualitas layanan dan kepercayaan pelanggan terhadap kesediaan untuk membayar pada CV. Arya Mandiri Abadi. Data survei dikumpulkan dari 65 orang pelanggan CV. Arya Mandiri Abadi dan dianalisis menggunakan metode kuantitatif dengan analisis Partial Least Square(PLS). Hasil penelitian ini menunjukkan bahwa pengalaman pelanggan, kualitas layanan dan kepercayaan pelanggan berpengaruh secara positif dan signifikan terhadap kesediaan untuk membayar.
PEMBINAAN ENTREPRENEURSHIP ATLET KONI JATIM DALAM PROGRAM “UC SPORTPRENEUR” Christina Whidya Utami; Metta Padmalia; Christina Sudyasjayanti; Yosef Evandro Ernantyo
Jurnal Bakti Masyarakat Indonesia Vol 4, No 3 (2021): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v4i3.13495

Abstract

The success of Indonesian athletes at the 2018 ASIAN Games shows the size of the potential of Indonesian youth in various sports. The young generation as the foundation of the nation's hope, a big responsibility for the development of the Indonesian nation to the young Indonesians are able to compete and be dynamic in this 4.0 era, so they must have thoughts that can increase competitiveness, such as persistence, strong leadership, desire to continue to excel (need of achievement), responsive to various changes that will occur (calculated risk taking). Ciputra University through the UC Sportpreneur Academy coaching program has succeeded in providing answers to these challenges by providing training to outstanding athletes from KONI East Java. UC Sportpreneur Academy as a form of collaboration between KONI East Java and the Faculty of Management and Business, University of Ciputra, is a form of activity that will depart from the results of athletes in Indonesia. The aim of the program is to improve the entrepreneurial competence of outstanding athletes who are nearing retirement and develop business ideas from them as a source of income in the future when they finally retire from the world of sports. The UC Sportpreneur Academy activity is a good and beneficial activity for both parties, both Ciputra University and KONI of East Java Province. However, there are still many things that need to be improved from this activity, for example the entrepreneurial atmosphere that can still be improved.ABSTRAK:Keberhasilan atlet Indonesia di ajang ASIAN Games 2018 menunjukkan betapa besarnya potensi kaum muda Indonesia di berbagai bidang olahraga. Generasi muda sebagai tumpuan harapan bangsa, memikul tanggung jawab besar akan pengembangan bangsa Indonesia ke depannya. Kaum muda Indonesia dituntut mampu bersaing dan berdinamika di era 4.0 ini, sehingga mereka harus memiliki pemikiran yang dapat meningkatkan daya saing, seperti pantang menyerah (persistence),  leadership kuat, keinginan terus berprestasi (need of achievement), cepat tanggap terhadap berbagai perubahan yang akan terjadi (calculated risk taking). Universitas Ciputra melalui program pembinaan bertajuk UC Sportpreneur Academy telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para atlet berprestasi dari KONI Jatim. UC Sportpreneur Academy sebagai bentuk kerja sama antara KONI Provinsi Jawa Timur dengan Fakultas Manajemen dan Bisnis Universitas Ciputra, merupakan bentuk kegiatan yang berangkat dari keprihatinan akan keberlanjutan atlet di Indonesia. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha atlet berprestasi yang mendekati masa pensiun dan mengembangkan ide bisnis dari mereka sebagai sumber penghasilan di kemudian hari ketika mereka akhirnya pensiun dari dunia olahraga. Kegiatan UC Sportpreneur Academy merupakan kegiatan yang baik dan bermanfaat bagi keduabelah pihak, baik Universitas Ciputra maupun KONI Provinsi Jawa Timur. Akan tetapi masih banyak hal yang perlu diperbaiki dari kegiatan ini, misalnya atmosfer entrepreneurship yang masih bisa ditingkatkan lagi.
Pengaruh Perceived Ease Of Use, Perceived Usefulness, dan Trust terhadap Intention To Use Mobile Payment pada Pria dan Wanita Christina Sudyasjayanti; Aiman Fauzi Gadi
Jurnal Mirai Management Vol 7, No 2 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i2.2094

Abstract

Mobile payment is a phenomenon that cause major impact in people payment activities. The aim of this research was to determine the relationship between perceived ease of use, perceived usefulness and trust in the intention to use mobile payments for men and women. Individual motivating factors in using mobile payment are different, including differences in individual encouragement in using mobile payment applications for men and women. The approach of this research was quantitative with multiple regression analysis method which is carried out three times to determine differences in intention to use between men, women, and both. The sample used in this research amounted to 170 samples with the characteristics of mobile payment users who live in the city of Surabaya or DKI Jakarta, are at least 21 years old, and are male or female. The results of this study indicate that the variables of perceived ease of use, perceived usefulness and trust affect the intention to use mobile payment. However, there are differences between men and women in their intention to use mobile payments. The result indicate that difference factors in intention to use mobile payment between men and women is perceived ease of use variable doesn’t have a significant effect on regression tests with male data only with 0,006 of significance value, then when the regression test is carried out with female data only the results shown are that trust variable doesn’t affect intention to use mobile payment for female respondents with 0,130 of significant value. Keywords: Mobile payment, perceived ease of use, perceived of usefulness, trust, intention to use
The importance of customer trust toward ewom on customer behavior: The case of generation y in Indonesia Elia Ardyan; Christina Sudyasjayanti
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.761 KB) | DOI: 10.25105/jmpj.v13i2.6979

Abstract

This study determines the effects of customer trust towards eWOM on customer behavior. This study focuses on Generation Y in Indonesia. The samplesof this study are about 260 respondents who have used eWOM. This study uses structural equation modelling (SEM) to analyze data. The results of this study indicate that trust can mediate the customer experience toward eWOM on customer behavior. The attractiveness of eWOM itself strongly influences customer trust toward eWOM. Other results also show the critical role of customer trust towards eWOM indirectly improving customer behavior.
Pengaruh Mediasi Positive Emotion pada Sales Promotion dan Shopping Lifestyle terhadap Impulse Buying Gen Z Pengguna Shopee di Kota Surabaya Christina Sudyasjayanti; Vivian Lie
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 5 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i5.19265

Abstract

The purpose of this research is to find out to determine the influence of sales promotion and shopping lifestyle on impulse buying with positive emotion as an intervening variable. This research uses a Likert scale questionnaire which is distributed to 170 Gen Z respondents who are 17 to 24 years old and Shopee users who live in Surabaya. The result of questionnaire distribution states that 140 questionnaires are feasible to be analyzed as the sample. The results of path coefficients show that the value of sales promotion and shopping lifestyle significantly affected impulse buying, and sales promotion affects positive emotion. Whereas positive emotion affects impulse buying and positive emotion does not mediate between sales promotion and impulse buying. It can be concluded that three hypotheses are accepted and two hypotheses are rejected. Penelitian ini bertujuan untuk mengetahui pengaruh sales promotion dan shopping lifestyle terhadap impulse buying dengan positive emotion sebagai variabel intervening. Penelitian ini menggunakan kuesioner skala Likert yang dibagikan kepada 170 responden Gen Z berusia 17-24 tahun, pengguna Shopee di Kota Surabaya. Hasil dari penyebaran kuesioner menyatakan bahwa sebanyak 140 kuesioner yang layak untuk dianalisis sebagai sampel. Hasil path coefficients menunjukkan bahwa nilai sales promotion dan shopping lifestyle berpengaruh terhadap impulse buying, dan sales promotion berpengaruh terhadap positive emotion. Sedangkan, positive emotion berpengaruh terhadap impulse buying dan positive emotion tidak memediasi hubungan antara sales promotion dengan impulse buying. Dapat disimpulkan bahwa 3 hipotesis diterima dan 2 hipotesis ditolak.
PKM PEMBERDAYAAN PENGRAJIN BATIK BERCORAK LOKAL MENGGUNAKAN BAHAN SUTERA DI KABUPATEN BLITAR DALAM UPAYA PENINGKATAN PEREKONOMIAN Soelistyowati, Soelistyowati; Budi, Hutomo Setia; Sudyasjayanti, Christina
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 2 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i2.3563

Abstract

Batik sebagai warisan budaya Indonesia yang telah ditetapkan oleh UNESCO (United Nations Educational, Scientific, and Cultural Organization). Industri kreatif fashion menyumbang perekonomian tinggi usaha batik di Indonesia. Pergerakan industri batik terus merangkak naik akan permintaan pasar yang tinggi terhadap berbagai corak batik nusantara. Setiap daerah memiliki ciri khas dalam motif batik, seperti Jawa Timur daerah Kabupaten Blitar memiliki ciri khas batik tutur dengan corak lokal khas Blitar seperti motif candi dan motif kekayaan alam. Potensi inilah yang akan digali, perlu dikembangkan berdasarkan permintaan pasar yang tinggi, batik berbahan sutera. Dengan pelatihan kepada anggota IKM (industri kecil menengah) binaan Dinas Perindustrian dan Perdagangan Kabupaten Blitar, problem yang dihadapi kurangnya pengembangan pada produk pemasaran dan pengetahuan teknik cara membatik bahan sutera. Pelatihan workshop mulai dari pengetahuan motif dan teknik membatik berbahan sutera, bisnis usaha, dan materi metode BMC (business model canvas) sebagai strategi pengembangan bisnis dalam pemasaran. Pelatihan materi pemasaran dengan membuat logo branding sebagai identitas mewakili nama bisnis merupakan suatu identitas visual mempunyai kriteria khusus, filosofi, dan warna. Pelatihan pengembangan usaha bertujuan untuk meningkatkan perekonomian di Kabupaten Blitar salah satu asset yang perlu dijaga dan dikembangkan. Pelatihan ini berharap dapat berdampak pada daerah sekitarnya.
PELATIHAN MANAJEMEN PEMASARAN PADA SISWA SEKOLAH CITRA BERKAT SURABAYA SEBAGAI PERSIAPAN CALON ENTREPRENEUR GENERASI MUDA Liliana Dewi; Metta Padmalia; Dewi Mustikasari Immanuel; Christina Sudyasjayanti; Irantha Hendrika kenang; Romauli Nainggolan
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 1 No. 2 (2021)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.261 KB)

Abstract

Adanya ketertarikan siswa Sekolah Citra Berkat Surabaya utamanya SMA kelas XI dan XII terhadap berwirausaha yang sukup tinggi. Namun strategi marketingnya belum cukup tajam. Tujuan dari pelatihan ini adalah untuk membekali peserta berkaitan dengan manajemen pemasaran. Adapun metode yang digunakan adalah tahap penjelasan, tanya jawab, studi kasus, dan simulasi. Hasilnya adalah siswa mampu mendekripsikan data base konsumen, data base komplain dan memahami perlunya menjaga hubungan baik dengan konsumen. Harapannya bisa membuat bisnis menjadi sustain.
Co-Authors Adrie Oktavio Aiman Fauzi Gadi Aria Ganna Henryanto Arya Asraf Danarkusuma Auditia Setiobudi Christina Whidya Utami Cristalia Briliana Saliem Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Gadi, Aiman Fauzi Hendrawan, Alvin Alviandi Hugo, Albert Hutomo Setia Budi Irantha Hendrika Kenang Jessica Halim Krismi Budi Sienatra Liliana Dewi Mahesa Hamisena Melani Rahadiyanti Metta Padmalia Michael Helton Rubowo Rahmania, Laili Romauli Nainggolan Saliem, Cristalia Briliana Salsabil, Sabila Singgih, Kevin Julianto Soelistyowati Soelistyowati Tania Leony Tantono Thomas Tyrellio Maukar Vivian Lie William Santoso Yosef Evandro Ernantyo