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All Journal Inovator : Jurnal Manajemen Diversity: Jurnal Ilmiah Pascasarjana
Rizal, Saepul
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Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Understanding Zalora's Neuromarketing-Based Online Marketplace Customer Choices Rizal, Saepul; Pasaribu, Popy Novita; Sutisna, Nandang
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17633

Abstract

The development of the internet has popularized Digital commerce (e-commerce). There are various types online marketplaces with unique customer bases. Customers develop preferences or choices for certain online marketplaces over competitors. This research is to find out the choice variables that can influence. This study looks at online parameters that affect user experience when shopping. Included in this research are the discoveries of neuroscience, a type of limbic system that is basically similar to a client's personality. Descriptive analysis was used to analyze the customer's limbic personality, and regression analysis using the SPSS application was used for online shopping attitudes. The research subject is an online shop with Zalora marketplace. The author uses the snowball method to collect data into Google Forms. The total of all respondents is 36 people. Zalora types of emotional types found as joy and pleasure. Zalora Limbic Map is a fantasy/entertainment system for balance. The most important aspects of brand identity are interaction, quality of information, usability, entertainment and personalization of customer preferences when shopping with Zalora. The SPSS partial test results show that the personalization variable significantly influences Zalora's marketplace preferences. In addition, the usability variable and the domain name affect it negatively, although not significantly. The model can explain consumer preferences for the Zalora marketplace by 63.7%.
Pengembangan Manajemen Sumber Daya Manusia Berbasis Kompetensi: Meningkatkan Kinerja Karyawan Layanan Pengadaan Perumda Air Minum Tirta Kahuripan Kabupaten Bogor Rizal, Saepul; Ramly , Amir Tengku
Diversity: Jurnal Ilmiah Pascasarjana Vol. 3 No. 2 (2023): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/djip-uika.v3i2.14271

Abstract

Sumber Daya Manusia pengadaan barang/jasa dituntut untuk terus meningkatkan kompetensi, baik soft competense maupun hard competence. Kompetensi ini terus berkembang sepanjang waktu, sejalan dengan berkembangnya praktik, ilmu dan teknologi pengadaan. Untuk itu, setiap SDM Pengadaan harus terus meningkatkan kapasitasnya dalam rangka peningkatan kinerja pengadaan. Tujuan penelitian ini adalah untuk menganalisis perkembangan MSDM berbasis kompetensi guna meningkatkan kinerja karyawan layanan pengadaan Perumda Tirta Kahuripan Kabupaten Bogor yang berdasarkan pada MSDM berbasis kompetensi. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data yang digunakan melalui observasi dan dokumentasi kepada layanan pengadaan Perumda Tirta Kahuripan Kabupaten Bogor.
Co-Authors Popy Novita Pasaribu Ramly , Amir Tengku Sutisna, Nandang