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All Journal Arthavidya Jurnal Ilmiah Ekonomi
Sulistiani, Putri Budi
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Economics, Econometrics & Finance

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PENGARUH KUALITAS INFORMASI PADA SIKAP TERHADAP MEREK HEXA IMAGES Sulistiani, Putri Budi
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.203

Abstract

Abstract This study examines the influences of information quality and attitude toward brand. This study uses Hexa Images as the object of the study. Hexa Images is a multimedia services company especially for Wedding project. This study analyze Hexa Images’s Instagram account as one of its marketing tools. Using Quantitative and AMOS-SEM used for research analysis methods. Data collection through direct questionnaire with the criteria of respondent are male or female who is already plan for wedding in a short time. The measured variable in this study is that information quality and attitude toward brand were measured using a 5-point Likert scale. This study found that information quality has an influence of attitude toward brand, Keywords: information quality, attitude toward brand, social media, Instagram.
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